JAPAN EXPO ParisJAPAN EXPO Paris

JAPAN EXPO Paris

Europe's largest Japanese festival

There is no other comprehensive exhibition of Japanese culture representing the world except “Japan Expo Paris,” which has mobilized more than 250,000 people. Today, Japanese products are positioned as a market they should enter first in order to expand overseas. “WABI SABI (WABI SABI)” operated by our corporation is the largest and only official pavilion in the tradition and regional culture category within the Japan Expo Paris.
WABI SABI STORE
Japanese : https://wabisabistore.net/
English : https://wabisabistore.net/en/

最新レポート

French President Macron is also visiting! “Japan Expo Paris 2025” event report
Published date:
2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

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A new sales record has been set! JAPAN EXPO Paris 2024 bulletin
Published date:
2024-07-31

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Europe's largest Japanese event “Japan Expo Paris (Japan Expo Paris)”. 2024 was a four-day period from July 11th to 14th, and over 200,000 Japanese fans gathered from All Over the World. The number of visitors and sales to the traditional culture pavilion “WABI SABI” is the highest ever. We gathered 150% to the previous year. I will look back on these suggestions.

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その他の関連記事

[Media Coverage Results] Japan Expo 2025 WABI SABI Pavilion[Media Coverage Results] Japan Expo 2025 WABI SABI Pavilion
公開日：
2025-08-28

[Media Coverage Results] Japan Expo 2025 WABI SABI Pavilion

Japan Expo Paris was held in July 2025. The traditional Japanese culture pavilion “WABI SABI (WABI SABI)” planned and operated by our company was picked up by domestic and international media again this year!

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Japan Expo Paris [Company Exhibitions] Support Results 2025Japan Expo Paris [Company Exhibitions] Support Results 2025
公開日：
2025-08-06

Japan Expo Paris [Company Exhibitions] Support Results 2025

At “Japan Expo Paris 2025,” which was held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun), Japan Promotion supported corporate exhibitions again this year. Japan Expo is Europe's largest comprehensive Japanese cultural event, and approximately 220,000 people attended this year. Interest in Japanese anime, manga, traditional culture, and lifestyle products such as food, miscellaneous goods, beauty, and fashion was growing even more.

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Japan Expo Paris [Traditional Crafts] Exhibition Case 2025Japan Expo Paris [Traditional Crafts] Exhibition Case 2025
公開日：
2025-08-06

Japan Expo Paris [Traditional Crafts] Exhibition Case 2025

At “Japan Expo Paris 2025” held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun), Japan Promotion supported traditional craft businesses to exhibit again this year. What attracted particular attention this year was the booth by “Uchiwa no Otaya,” which makes “Boshu fans,” a traditional craft representing Chiba Prefecture.

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Japan Expo Paris [Artist Exhibit] Support Case 2025Japan Expo Paris [Artist Exhibit] Support Case 2025
公開日：
2025-08-06

Japan Expo Paris [Artist Exhibit] Support Case 2025

Japan Promotion supported 94 groups of artists and creators to exhibit at “Japan Expo Paris 2025,” which was held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun). There were people seeking diverse Japanese culture, and the venue was very lively this year as well.

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Just before the Japan Expo in France! Pay attention to “WABI SABI” in 2025Just before the Japan Expo in France! Pay attention to “WABI SABI” in 2025
公開日：
2025-06-27

Just before the Japan Expo in France! Pay attention to “WABI SABI” in 2025

Europe's largest Japanese cultural event “Japan Expo Paris” will soon be held in 2025. While it is bustling with anime and cosplay, the official pavilion “WABI SABI” is careful attention as a center of traditional culture. This year, too, 95 groups of exhibitors and 21 groups of performers will deliver authentic Japanese culture.

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[Strictly selected by staff in France] I want to buy it in Paris! 5 Really Recommended Souvenirs[Strictly selected by staff in France] I want to buy it in Paris! 5 Really Recommended Souvenirs
公開日：
2025-06-20

[Strictly selected by staff in France] I want to buy it in Paris! 5 Really Recommended Souvenirs

In discussions with Japan Expo Paris to be held in July, local staff have chosen 5 French discussions that they “really want to be held”! Here are some items that you can enjoy even after returning to Japan and will be considered with your “good sense.” It is a practical guide full of realism, with an explanation on ease of take-out and a sense of price.

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Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)
公開日：
2025-06-11

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Japan Promotion, which has a track record of supporting more than 6,618 companies and artists (as of 2025/6) in 16 cities around the world, starting with Paris and Dubai, will hold intensive overseas exhibition strategy seminars for small and medium-sized manufacturers and regional product businesses. What is the “first move” chosen by successful companies? The proper use and success stories of overseas exhibitions, local sales, and website production with cross-border EC will be shown to the public!

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Wonderfully capped! I will sell it! Tips for attractive event productsWonderfully capped! I will sell it! Tips for attractive event products
公開日：
2025-05-19

Wonderfully capped! I will sell it! Tips for attractive event products

Here are some “display tips” that are useful for creating booths that attract visitors' attention and lead to sales by exhibiting at events such as Japan Expo and Manga Barcelona!

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Talk with Japan Expo at Osaka Expo! Why is it the “Best Environment for Overseas Expansion”Talk with Japan Expo at Osaka Expo! Why is it the “Best Environment for Overseas Expansion”
公開日：
2025-05-13

Talk with Japan Expo at Osaka Expo! Why is it the “Best Environment for Overseas Expansion”

“Japan Expo Paris in Osaka” was held at the 2025 Osaka-Kansai Expo. Our representative, Ikushima Gison, was also on stage at the lecture given by the organizer during the exhibition. What is the “Appeal of Japan Expo” from the Perspective of Japanese Opinions?

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The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association SeminarThe Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar
公開日：
2025-04-24

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

Our corporation has many overseas expansion support cases. We received a request from the Small and Medium Business Diagnostician Association, and the representative, Ikushima Gison, gave a lecture on the methods and secrets at a seminar hosted by the association.

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New year! Notable projects to participate in 2025New year! Notable projects to participate in 2025
公開日：
2025-04-10

New year! Notable projects to participate in 2025

Here is a list of the main exhibitions and art fairs that Japan Promotion Incorporated Association is planning to participate in this year.

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[Case Study] From Japan Expo to media appearances and new developments![Case Study] From Japan Expo to media appearances and new developments!
公開日：
2025-03-10

[Case Study] From Japan Expo to media appearances and new developments!

When the long-established Japanese tea specialty store “Tokyo Shigetaen Tea Shop” announced that it was planning to expand in France for the first time in 124 years, crowdfunding to raise funds was achieved in 11 days. They shared their stories about the response after the exhibition and the new developments gained through that connection.

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