[Case Study] From Japan Expo to media appearances and new developments!

A long-established Japanese tea specialty store that exhibited at Japan Expo Paris last year. (For more information[Case Study] A Japanese tea specialty store with a 200-year history challenges the world again for the first time in 124 years). It's been about 1 year since then. They shared their breakthrough by making full use of exhibition opportunities!

Media coverage that continues to distribute press releases

What is a long-established Japanese tea specialty store”Tokyo Shigetaen Tea Shop”. They have a head office in Asagaya, Suginami Ward, Tokyo, and a store in Ogikubo as well. The history of the store dates back to 1815, and it was exhibited at the Paris Expo in 1900.
Japan Expo Paris to be held in 2024Japanese traditional culture pavilion “WABI SABI”We confirmed our intention to exhibit, and announced in a press release that it was actually the first overseas expansion in 124 years and that crowdfunding to raise funds has begun.
From there, multiple coverage of cable TV, web media, newspapers, magazines, radio, etc. will continue.

The fact that it appeared in a newspaper also had an impact on crowdfunding

One of them, the “Tokyo Shimbun,” covered the store's history, crowdfunding, and challenging the world with Japanese tea by exhibiting at Japan Expo Paris. The target amount was achieved early on the 11th day of the start of crowdfunding, and there were also people who supported the re-set next goal by watching newspapers.
What is the article in the “Tokyo Shimbun”Here (web version)

The store, which is holding an event, has a sales space for products such as tea leaves and tea utensils, and a workshop space where you can experience matcha. They also put up panels explaining where tea leaves are produced in French, and visitors stopped coming and going. It was a great success until the last day, and it seems that there were many encounters leading to future developments in France.

The media response continues even after the Japan Expo Paris

Since then, the same store has received multiple coverage from radio and web media. About a month and a half after the Japan Expo ended, “Nikkei Cross Trend,” which was visiting the Paris venue, wrote an article about the expo, and it was widely taken up as “the popularity of Tokyo Shigetaen Tea Shop is overwhelming.”
Not only the circumstances of the exhibition, but also details such as the background and future developments of the owner, Mr. Shigeta, and Mr. Fujita, who operates on a trio, are posted along with multiple images.

What is the article on “Nikkei Cross Trend”Here

Exhibitions led to new developments

I visited Tokyo Shigetaen Tea Shop at the Japan Expo Paris”MANGA BARCELONAI received an enthusiastic offer from the organizer of” and went to Spain in December of the same year. It is a Japanese culture festival that has been popular in Barcelona for 30 years, with a focus on games, manga, and pop culture, and tea sales and workshops are also held there. Similar to Paris, it was probably even more popular, and product lists were overwritten with “SOLD OUT” one after another. This popularity was picked up again in the Tokyo Shimbun and cable TV after returning to Japan, and attracted the attention of even more people.
“I also had a lot of great encounters in Barcelona. The same store commented, “I would like to connect the relationship I received this time to the future.” It has attracted not only the media but also many encounters, and it seems that the future is opening up more and more. We need to keep an eye out for the future!

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