business

Numerous achievements, from the first step of overseas expansion to large-scale proposals

“Can our products be accepted overseas?” We have many achievements and examples related to developing overseas sales channels, from early-stage test marketing, to large-scale proposals to department store groups for the wealthy overseas. Furthermore, so far, we have provided inbound and outbound policy support to 27 local governments and region-related organizations, and have produced impactful results. The biggest feature is that you can entrust us with various related tasks arising from overseas expansion in one stop.

Host cities

Inbound cities

581

Production media

※As of February 2026

Published date:

2026-04-02

What is Support for Overseas Expansion of Traditional Crafts? An International Researcher Interviews Japan Promotion's Representative [Part 1]

"We were deeply impressed by your company's initiatives. We would love to learn from your experience." This email arrived from Germany. The senders were Professor Hendrik Meyer-Ohle of Meiji Gakuin University's Department of International Business and Professor Harald Conrad of Heinrich Heine University Düsseldorf. These two, who are jointly researching the overseas marketing of Japanese crafts, selected Japan Promotion for an interview. They stated, "The role of intermediaries in selling Japanese crafts overseas has not been sufficiently recognized until now." Japan Promotion has supported the international expansion of Japanese craftspeople and manufacturers in thousands of cases, covering everything from product strategy development to export, customs clearance, local payment, tax, and contracts. Ikushima, the representative of this organization, which offers almost comprehensive support for overseas business, discussed its systems and philosophy. Here are the main answers to the interview questions.

Outbound support Exposition JAPAN EXPO Paris

Published date:

2026-03-31

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

Based on the positive feedback received from participating in multiple overseas B2C events, including Japan Expo, Tokyo Handa-En Chaho decided to open its first overseas store this summer. We look back at the journey of this Suginami-based Japanese tea specialty store, which boasts over 200 years of history, as it expands internationally.

Inbound support Exposition MANGA BARCELONA

Published date:

2026-03-16

[Local Government PR Support] Spain - MANGA BARCELONA 2025

From Friday, December 5 to Monday, December 8, 2025, Japan Promotion supported local governments' tourism PR exhibits at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona. We present an overseas promotion case study where regional information was disseminated to approximately 160,000 Japan fans.

Outbound support Exposition MANGA BARCELONA

Published date:

2026-02-25

[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

From December 5 (Fri) to December 8 (Mon/Holiday), 2025, Japan Promotion once again supported corporate exhibitors at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona, Spain.

Outbound support Exposition MANGA BARCELONA

Published date:

2026-01-28

[Inbound PR Support] Kumamon's Appearance at Manga Barcelona 2025: Support Achievements

"Manga Barcelona," Spain's largest Japanese culture event, held every December and attracting over 165,000 visitors. For the event's attendees, who have a strong interest in Japan, the organizers eagerly sought the appearance of Kumamon, Kumamoto Prefecture's PR character, in 2025. Our organization was responsible for various adjustments and coordination leading up to Kumamon's event appearance.

Outbound support Exposition JAPAN EXPO Paris

Published date:

2025-08-06

Japan Expo Paris [Company Exhibitions] Support Results 2025

At “Japan Expo Paris 2025,” which was held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun), Japan Promotion supported corporate exhibitions again this year. Japan Expo is Europe's largest comprehensive Japanese cultural event, and approximately 220,000 people attended this year. Interest in Japanese anime, manga, traditional culture, and lifestyle products such as food, miscellaneous goods, beauty, and fashion was growing even more.

Outbound support Exposition JAPAN EXPO Paris

Published date:

2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

Outbound support Exposition Maison & OBJET

Published date:

2025-07-22

[Case Study] The Secret of Understanding an Order for a Promised Project at an Overseas Exhibition of “Traditional Crafts”

[Success Case Introduction] I THINK THERE ARE MANY PEOPLE IN CHARGE WHO THINK “I WANT TO PROMOTE OUR PRODUCTS OVERSEAS,” and at the same time are considering to think about that method. Ichihara Co., Ltd., which has received orders for overseas projects from foreign companies for 2 years due to expended at overseas exhibitions operated by our corporation, Refused back on the wrong.

Outbound support Exposition JAPAN EXPO Paris

Published date:

2025-06-11

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Japan Promotion, which has a track record of supporting more than 6,618 companies and artists (as of 2025/6) in 16 cities around the world, starting with Paris and Dubai, will hold intensive overseas exhibition strategy seminars for small and medium-sized manufacturers and regional product businesses. What is the “first move” chosen by successful companies? The proper use and success stories of overseas exhibitions, local sales, and website production with cross-border EC will be shown to the public!

Outbound support Exposition JAPAN EXPO Paris

Published date:

2025-04-24

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

Our corporation has many overseas expansion support cases. We received a request from the Small and Medium Business Diagnostician Association, and the representative, Ikushima Gison, gave a lecture on the methods and secrets at a seminar hosted by the association.

Outbound support Exposition JAPAN EXPO Paris

Published date:

2025-03-10

[Case Study] From Japan Expo to media appearances and new developments!

When the long-established Japanese tea specialty store “Tokyo Shigetaen Tea Shop” announced that it was planning to expand in France for the first time in 124 years, crowdfunding to raise funds was achieved in 11 days. They shared their stories about the response after the exhibition and the new developments gained through that connection.

Outbound support Exposition JAPAN EXPO Paris

Published date:

2025-02-12

[Highlight Video] Japan Expo Paris 2024 “WABI SABI Pavilion”

Europe's largest Japanese event “Japan Expo Paris” (Japan Expo Paris). The 4 days filled with wonderful encounters and encounters were met in a 3 minute 40 second video. Please take a look

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Artists/Creators

Traditional industry

Media