business

Numerous achievements, from the first step of overseas expansion to large-scale proposals

“Can our products be accepted overseas?” We have many achievements and examples related to developing overseas sales channels, from early-stage test marketing, to large-scale proposals to department store groups for the wealthy overseas. Furthermore, so far, we have provided inbound and outbound policy support to 27 local governments and region-related organizations, and have produced impactful results. The biggest feature is that you can entrust us with various related tasks arising from overseas expansion in one stop.

Host cities

Inbound cities

581

Production media

※As of February 2026

Published date:

2026-09-11

Japan Expo Paris [Corporate Exhibitor] Success Stories 2026

We present case studies of Japanese companies that exhibited at Japan Expo Paris 2026, held from Thursday, July 9 to Sunday, July 12, 2026. This report covers their initiatives for expanding overseas sales channels—including securing international business meetings, showcasing craftsmanship, joint exhibitions, and live demonstrations—along with the results achieved on-site.

Outbound support Exposition Japan Expo Paris

Published date:

2026-03-31

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

Based on the positive feedback received from participating in multiple overseas B2C events, including Japan Expo, Tokyo Handa-En Chaho decided to open its first overseas store this summer. We look back at the journey of this Suginami-based Japanese tea specialty store, which boasts over 200 years of history, as it expands internationally.

Inbound support Exposition MANGA BARCELONA

Published date:

2026-03-16

[Local Government PR Support] Spain - MANGA BARCELONA 2025

From Friday, December 5 to Monday, December 8, 2025, Japan Promotion supported local governments' tourism PR exhibits at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona. We present an overseas promotion case study where regional information was disseminated to approximately 160,000 Japan fans.

Outbound support Exposition MANGA BARCELONA

Published date:

2026-02-25

[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

From December 5 (Fri) to December 8 (Mon/Holiday), 2025, Japan Promotion once again supported corporate exhibitors at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona, Spain.

Outbound support Exposition MANGA BARCELONA

Published date:

2026-01-28

[Inbound PR Support] Kumamon's Appearance at Manga Barcelona 2025: Support Achievements

"Manga Barcelona," Spain's largest Japanese culture event, held every December and attracting over 165,000 visitors. For the event's attendees, who have a strong interest in Japan, the organizers eagerly sought the appearance of Kumamon, Kumamoto Prefecture's PR character, in 2025. Our organization was responsible for various adjustments and coordination leading up to Kumamon's event appearance.

Outbound support Exposition Japan Expo Paris

Published date:

2025-11-06

円安で輸出は本当に有利？中小企業が「儲かる」ための戦略とは

円安が進んでいる昨今、「輸出は有利」「今がチャンス」といった声を耳にする機会が増えています。しかし一方で、「何から始めればいいのかわからない」」という中小企業の声も少なくありません。この記事では、「そもそも円安・円高とは？」「なぜ輸出が有利になるのか？」といった基本から、円安局面で企業が利益を伸ばすためにおすすめの戦略まで、わかりやすく解説します。

Outbound support Exposition Japan Expo Paris

Published date:

2025-10-14

「日本ブーム」って本当？海外で実感、日本人気とビジネスチャンス

「本当に世界的な日本ブームなんてあるの？」「言いすぎでは？」と思う方もいるかもしれません。しかし実際、アニメやマンガにとどまらず、アート・伝統工芸・食・ファッションなど、幅広い分野で日本文化が世界的に注目を集めています。この流れは一過性のトレンドではなく、海外展開を目指す企業にとって、大きなチャンスとなっています。

Outbound support Exposition Japan Expo Paris

Published date:

2025-08-06

Japan Expo Paris 2025: Corporate Exhibition Support Results

Japan Promotion once again supported corporate exhibitors at Japan Expo Paris 2025, held in Paris, France, from Thursday, July 3, to Sunday, July 6, 2025. As Europe's largest comprehensive Japanese cultural event, Japan Expo drew approximately 220,000 attendees this year. Interest in Japanese anime, manga, traditional culture, and lifestyle products—including food, miscellaneous goods, beauty, and fashion—continues to grow.

Outbound support Exposition Japan Expo Paris

Published date:

2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

Outbound support Exposition Maison & OBJET

Published date:

2025-07-22

[Case Study] The Secret of Understanding an Order for a Promised Project at an Overseas Exhibition of “Traditional Crafts”

[Success Case Introduction] I THINK THERE ARE MANY PEOPLE IN CHARGE WHO THINK “I WANT TO PROMOTE OUR PRODUCTS OVERSEAS,” and at the same time are considering to think about that method. Ichihara Co., Ltd., which has received orders for overseas projects from foreign companies for 2 years due to expended at overseas exhibitions operated by our corporation, Refused back on the wrong.

Outbound support Exposition Japan Expo Paris

Published date:

2025-06-11

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Japan Promotion, which has a track record of supporting more than 6,618 companies and artists (as of 2025/6) in 16 cities around the world, starting with Paris and Dubai, will hold intensive overseas exhibition strategy seminars for small and medium-sized manufacturers and regional product businesses. What is the “first move” chosen by successful companies? The proper use and success stories of overseas exhibitions, local sales, and website production with cross-border EC will be shown to the public!

Outbound support Exposition Japan Expo Paris

Published date:

2025-04-24

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

Our corporation has many overseas expansion support cases. We received a request from the Small and Medium Business Diagnostician Association, and the representative, Ikushima Gison, gave a lecture on the methods and secrets at a seminar hosted by the association.

See other achievements and examples

Artists/Creators

Traditional industry

Media