MANGA BARCELONA

A festival for Japanese lovers by Spanish Japanese lovers

The largest Japanese cultural event in the country, which has been held in Barcelona, Spain every December since 1994. It has now become a winter tradition, and there are many people visiting from the parent and child generation, and the number of visitors exceeds 160,000. We received enthusiastic love calls from the host “FICOMIC” in 2023, and our corporation has been participating since 2024, which marks the 30th milestone.

Event Schedule

Held annually for four days in July. The 2026 dates are July 9 (Thursday) - July 12 (Sunday).

Venue

Paris-Nord Villepinte Exhibition Center Parc des Expositions de Paris-Nord-Villepinte

Organizer

JTS Group

Visitors

Approximately 200,000 people annually

Featured Guests

Tetsuya Komuro (music producer), YOSHIKI (musician), Tonikaku Akarui Yasumura (comedian), Kyary Pamyu Pamyu (talent), Naoki Urasawa (manga artist), Kumamon (mascot character), Chocolate Planet (comedy duo), and many others

Events

Merchandise sales, workshops, autograph sessions, hands-on demos, Japanese cultural experiences, and more.

No items found.

Benefits of Exhibiting at WABI SABI

No items found.

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

Get a free consultation

WABI SABI STORE
Japanese : https://wabisabistore.net/
English : https://wabisabistore.net/en/

Latest Report

2025 “Manga Barcelona” Event Report | Response that surpasses last year!

Published date:

2025-12-25

2025 “Manga Barcelona” Event Report | Response that surpasses last year!

The event “Manga Barcelona (Manga Barcelona)” is held every December in Barcelona, Spain. The Japanese culture pavilion “NAGOMI (Nagomi),” which was realized through collaboration between the organizer and Japan Promotion this year, was filled with many visitors every day.

A warm welcome in Barcelona! “Manga Barcelona” Exhibition Report

Published date:

2024-12-23

A warm welcome in Barcelona! “Manga Barcelona” Exhibition Report

The manga event “Manga Barcelona” is held in Spain every December. We received an enthusiastic offer from the organizer, and the Japanese culture pavilion “NAGOMI” produced by Japan Promotion appeared at the memorable 30th event. We will deliver an exciting exhibition report.

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

Published date:

2026-03-31

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

Based on the positive feedback received from participating in multiple overseas B2C events, including Japan Expo, Tokyo Handa-En Chaho decided to open its first overseas store this summer. We look back at the journey of this Suginami-based Japanese tea specialty store, which boasts over 200 years of history, as it expands internationally.

[Local Government PR Support] Spain - MANGA BARCELONA 2025

Published date:

2026-03-16

[Local Government PR Support] Spain - MANGA BARCELONA 2025

From Friday, December 5 to Monday, December 8, 2025, Japan Promotion supported local governments' tourism PR exhibits at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona. We present an overseas promotion case study where regional information was disseminated to approximately 160,000 Japan fans.

[Traditional Craft Exhibition Support] Spain: MANGA BARCELONA 2025 | Overseas Exhibition Case Study

Published date:

2026-03-16

[Traditional Craft Exhibition Support] Spain: MANGA BARCELONA 2025 | Overseas Exhibition Case Study

At "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona from December 5 (Fri) to December 8 (Mon/Holiday), 2025, Japan Promotion once again supported traditional craftspeople in exhibiting their work. While MANGA BARCELONA is known as a festival of anime and manga, interest in Japanese culture is growing year by year, and traditional crafts are also attracting significant attention.

[Artist Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

Published date:

2026-02-27

[Artist Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

"Manga Barcelona 2025," held in Barcelona, Spain, from December 5 (Friday) to 8 (Monday/Holiday), 2025. At this event, which boasts 167,000 visitors, Japan Promotion set up the Japanese culture pavilion "NAGOMI" and supported artist participation. Overcoming language barriers, the event generated unexpected reactions and encounters on-site. This article introduces the achievements based on exhibitors' experiences and local responses.

[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

Published date:

2026-02-25

[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

From December 5 (Fri) to December 8 (Mon/Holiday), 2025, Japan Promotion once again supported corporate exhibitors at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona, Spain.

[Inbound PR Support] Kumamon's Appearance at Manga Barcelona 2025: Support Achievements

Published date:

2026-01-28

[Inbound PR Support] Kumamon's Appearance at Manga Barcelona 2025: Support Achievements

"Manga Barcelona," Spain's largest Japanese culture event, held every December and attracting over 165,000 visitors. For the event's attendees, who have a strong interest in Japan, the organizers eagerly sought the appearance of Kumamon, Kumamoto Prefecture's PR character, in 2025. Our organization was responsible for various adjustments and coordination leading up to Kumamon's event appearance.

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Published date:

2025-06-11

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Japan Promotion, which has a track record of supporting more than 6,618 companies and artists (as of 2025/6) in 16 cities around the world, starting with Paris and Dubai, will hold intensive overseas exhibition strategy seminars for small and medium-sized manufacturers and regional product businesses. What is the “first move” chosen by successful companies? The proper use and success stories of overseas exhibitions, local sales, and website production with cross-border EC will be shown to the public!

Wonderfully capped! I will sell it! Tips for attractive event products

Published date:

2025-05-19

Wonderfully capped! I will sell it! Tips for attractive event products

Here are some “display tips” that are useful for creating booths that attract visitors' attention and lead to sales by exhibiting at events such as Japan Expo and Manga Barcelona!

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

Published date:

2025-04-24

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

Our corporation has many overseas expansion support cases. We received a request from the Small and Medium Business Diagnostician Association, and the representative, Ikushima Gison, gave a lecture on the methods and secrets at a seminar hosted by the association.

New year! Notable projects to participate in 2025

Published date:

2025-04-10

New year! Notable projects to participate in 2025

Here is a list of the main exhibitions and art fairs that Japan Promotion Incorporated Association is planning to participate in this year.

I want to visit at least once! What are the attractions of Barcelona in winter

Published date:

2024-04-18

I want to visit at least once! What are the attractions of Barcelona in winter

Barcelona in December will host the biggest Japanese culture festival “MANGA BARCELONA (Manga Barcelona)” in Spain. Not only are there many artistic heritage sites, but there are also many attractions, such as scenery, Christmas markets, and contemporary art. Here are some of them! For example, dolls that crouch and defecate, and dolls that “excrete sweets” by hitting their buttocks with a stick are famous. What does that mean...?

The new pavilion “NAGOMI” will be launched! Taking MANGA BARCELONA to new ground!

Published date:

2024-02-29

The new pavilion “NAGOMI” will be launched! Taking MANGA BARCELONA to new ground!

Spain's biggest Japanese cultural event “MANGA BARCELONA (Manga Barcelona)”. At the invitation of the organizer, it was decided to launch a new pavilion “NAGOMI,” which will introduce traditional Japanese culture and art. In preparation for the memorable 30th MANGA BARCELONA scheduled to be held in 2024, we will dig deep into the circumstances and thoughts behind its launch!

MANGA BARCELONA

A festival for Japanese lovers by Spanish Japanese lovers

Benefits of Exhibiting at WABI SABI

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

Latest Report

2025 “Manga Barcelona” Event Report | Response that surpasses last year!

A warm welcome in Barcelona! “Manga Barcelona” Exhibition Report

Other Related Articles

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

[Local Government PR Support] Spain - MANGA BARCELONA 2025

[Traditional Craft Exhibition Support] Spain: MANGA BARCELONA 2025 | Overseas Exhibition Case Study

[Artist Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

[Inbound PR Support] Kumamon's Appearance at Manga Barcelona 2025: Support Achievements

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Wonderfully capped! I will sell it! Tips for attractive event products

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

New year! Notable projects to participate in 2025

I want to visit at least once! What are the attractions of Barcelona in winter

The new pavilion “NAGOMI” will be launched! Taking MANGA BARCELONA to new ground!