MANGA BARCELONA

A festival for Japanese lovers by Spanish Japanese lovers

The largest Japanese cultural event in the country, which has been held in Barcelona, Spain every December since 1994. It has now become a winter tradition, and there are many people visiting from the parent and child generation, and the number of visitors exceeds 160,000. We received enthusiastic love calls from the host “FICOMIC” in 2023, and our corporation has been participating since 2024, which marks the 30th milestone.

Event Schedule

Held annually for four days in July. The 2026 dates are July 9 (Thursday) - July 12 (Sunday).

Venue

Paris-Nord Villepinte Exhibition Center Parc des Expositions de Paris-Nord-Villepinte

Organizer

JTS Group

Visitors

Approximately 200,000 people annually

Featured Guests

Tetsuya Komuro (music producer), YOSHIKI (musician), Tonikaku Akarui Yasumura (comedian), Kyary Pamyu Pamyu (talent), Naoki Urasawa (manga artist), Kumamon (mascot character), Chocolate Planet (comedy duo), and many others

Events

Merchandise sales, workshops, autograph sessions, hands-on demos, Japanese cultural experiences, and more.

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Benefits of Exhibiting at WABI SABI

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Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

Get a free consultation

Event Schedule

Held twice a year in spring and autumn for three days each. Japan Promotion participates only in the autumn session. The 2026 autumn dates are October 23 (Friday) - October 25 (Sunday).

Venue

Carrousel du Louvre

Organizer

GEM ART

Visitors

Approximately 25,000 people

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なぜ、Art Shopping Parisなのか

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初めての海外展示でも安心。Art Shopping Paris 出展の流れ

よくある質問

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Latest Report

2025 “Manga Barcelona” Event Report | Response that surpasses last year!

Published date:

2025-12-25

2025 “Manga Barcelona” Event Report | Response that surpasses last year!

The event “Manga Barcelona (Manga Barcelona)” is held every December in Barcelona, Spain. The Japanese culture pavilion “NAGOMI (Nagomi),” which was realized through collaboration between the organizer and Japan Promotion this year, was filled with many visitors every day.

A warm welcome in Barcelona! “Manga Barcelona” Exhibition Report

Published date:

2024-12-23

A warm welcome in Barcelona! “Manga Barcelona” Exhibition Report

The manga event “Manga Barcelona” is held in Spain every December. We received an enthusiastic offer from the organizer, and the Japanese culture pavilion “NAGOMI” produced by Japan Promotion appeared at the memorable 30th event. We will deliver an exciting exhibition report.

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

Published date:

2026-03-31

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

Based on the positive feedback received from participating in multiple overseas B2C events, including Japan Expo, Tokyo Handa-En Chaho decided to open its first overseas store this summer. We look back at the journey of this Suginami-based Japanese tea specialty store, which boasts over 200 years of history, as it expands internationally.

[Local Government PR Support] Spain - MANGA BARCELONA 2025

Published date:

2026-03-16

[Local Government PR Support] Spain - MANGA BARCELONA 2025

From Friday, December 5 to Monday, December 8, 2025, Japan Promotion supported local governments' tourism PR exhibits at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona. We present an overseas promotion case study where regional information was disseminated to approximately 160,000 Japan fans.

[Traditional Craft Exhibition Support] Spain: MANGA BARCELONA 2025 | Overseas Exhibition Case Study

Published date:

2026-03-16

[Traditional Craft Exhibition Support] Spain: MANGA BARCELONA 2025 | Overseas Exhibition Case Study

At "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona from December 5 (Fri) to December 8 (Mon/Holiday), 2025, Japan Promotion once again supported traditional craftspeople in exhibiting their work. While MANGA BARCELONA is known as a festival of anime and manga, interest in Japanese culture is growing year by year, and traditional crafts are also attracting significant attention.

[Artist Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

Published date:

2026-02-27

[Artist Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

"Manga Barcelona 2025," held in Barcelona, Spain, from December 5 (Friday) to 8 (Monday/Holiday), 2025. At this event, which boasts 167,000 visitors, Japan Promotion set up the Japanese culture pavilion "NAGOMI" and supported artist participation. Overcoming language barriers, the event generated unexpected reactions and encounters on-site. This article introduces the achievements based on exhibitors' experiences and local responses.

[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

Published date:

2026-02-25

[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

From December 5 (Fri) to December 8 (Mon/Holiday), 2025, Japan Promotion once again supported corporate exhibitors at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona, Spain.

[Inbound PR Support] Kumamon's Appearance at Manga Barcelona 2025: Support Achievements

Published date:

2026-01-28

[Inbound PR Support] Kumamon's Appearance at Manga Barcelona 2025: Support Achievements

"Manga Barcelona," Spain's largest Japanese culture event, held every December and attracting over 165,000 visitors. For the event's attendees, who have a strong interest in Japan, the organizers eagerly sought the appearance of Kumamon, Kumamoto Prefecture's PR character, in 2025. Our organization was responsible for various adjustments and coordination leading up to Kumamon's event appearance.

Published date:

2026-01-15

海外展示会で出展サポートは必要？海外出展に必要な手続きと流れ

海外展示会に出展したいけど、何をすればいいかわからない。海外進出をしたいけど、そのようなお悩みを持つ方も多いはずです。この記事では、海外展示会に必要なことをリストアップします。また、海外展示会の出展サポートを使うという手段についてもご紹介するので、ぜひ参考にしてください。

Published date:

2025-11-06

円安で輸出は本当に有利？中小企業が「儲かる」ための戦略とは

円安が進んでいる昨今、「輸出は有利」「今がチャンス」といった声を耳にする機会が増えています。しかし一方で、「何から始めればいいのかわからない」」という中小企業の声も少なくありません。この記事では、「そもそも円安・円高とは？」「なぜ輸出が有利になるのか？」といった基本から、円安局面で企業が利益を伸ばすためにおすすめの戦略まで、わかりやすく解説します。

Published date:

2025-10-14

「日本ブーム」って本当？海外で実感、日本人気とビジネスチャンス

「本当に世界的な日本ブームなんてあるの？」「言いすぎでは？」と思う方もいるかもしれません。しかし実際、アニメやマンガにとどまらず、アート・伝統工芸・食・ファッションなど、幅広い分野で日本文化が世界的に注目を集めています。この流れは一過性のトレンドではなく、海外展開を目指す企業にとって、大きなチャンスとなっています。

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Published date:

2025-06-11

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Japan Promotion, which has a track record of supporting more than 6,618 companies and artists (as of 2025/6) in 16 cities around the world, starting with Paris and Dubai, will hold intensive overseas exhibition strategy seminars for small and medium-sized manufacturers and regional product businesses. What is the “first move” chosen by successful companies? The proper use and success stories of overseas exhibitions, local sales, and website production with cross-border EC will be shown to the public!

Wonderfully capped! I will sell it! Tips for attractive event products

Published date:

2025-05-19

Wonderfully capped! I will sell it! Tips for attractive event products

Here are some “display tips” that are useful for creating booths that attract visitors' attention and lead to sales by exhibiting at events such as Japan Expo and Manga Barcelona!

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

Published date:

2025-04-24

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

Our corporation has many overseas expansion support cases. We received a request from the Small and Medium Business Diagnostician Association, and the representative, Ikushima Gison, gave a lecture on the methods and secrets at a seminar hosted by the association.

MANGA BARCELONA

A festival for Japanese lovers by Spanish Japanese lovers

Benefits of Exhibiting at WABI SABI

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

なぜ、Art Shopping Parisなのか

初めての海外展示でも安心。Art Shopping Paris 出展の流れ

よくある質問

お問い合わせ・エントリー

Latest Report

2025 “Manga Barcelona” Event Report | Response that surpasses last year!

A warm welcome in Barcelona! “Manga Barcelona” Exhibition Report

Other Related Articles

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

[Local Government PR Support] Spain - MANGA BARCELONA 2025

[Traditional Craft Exhibition Support] Spain: MANGA BARCELONA 2025 | Overseas Exhibition Case Study

[Artist Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

[Inbound PR Support] Kumamon's Appearance at Manga Barcelona 2025: Support Achievements

海外展示会で出展サポートは必要？海外出展に必要な手続きと流れ

円安で輸出は本当に有利？中小企業が「儲かる」ための戦略とは

「日本ブーム」って本当？海外で実感、日本人気とビジネスチャンス

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Wonderfully capped! I will sell it! Tips for attractive event products

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar