Wonderfully capped! I will sell it! Tips for attractive event products

Published date:
2025-05-19
Wonderfully capped! I will sell it! Tips for attractive event products
Wonderfully capped! I will sell it! Tips for attractive event products
Expected at an event is an important opportunity for customers to actually pick up works created with great care.
I want to be particular about the display so that the appeal of wonderful products can be fully conveyed.
Here are some “display tips” that are useful for creating booths that catch the eye of visitors and leads to sales in a venue where there are many temptations!

Make use of the entire space and make an appeal!

I had a great time exhibiting at a real event. Use your entire sales space.
If you fill in the margins by leaving the back as it is, the impression will be much more gorgeous.
Also, LINE UP THE PRODUCTS AS FAR FORWARD AS POSSIBLE! It's a little bit, but the product's presence is stronger than it gets lost.

イベントスタンドの背景装飾の優れた例
Missed information such as manufacturing methods and conditions◎

Use the size of the item to compare the difference in elevation

Instead of arranging products flat on a desk, it is recommended to arrange them using tiered furniture to create a sense of volume. The booth is sharp and stands out even when taken from the aisle of the venue. Furious, if small items are displayed in the foreground and large items are displayed in the back, differences in elevation will be created even more, and the sense of success will Expecting.
Another advantage is that it makes it easier to reach the products in the back. I want you to take a close look at every item!

高低差のある優れたイベント展示の例
“There seems to be a wide variety of products!” That sense of comprehenation is important

Control impressions with display methods

When there are many small-sized products, such as hair accessories and key chains, when displayed on top of each other, a lively feeling is created, and the level of attention gathering.

If there are plenty of color choices, being aware of the color and considering them into groups will lead to booths that are easy to choose and buy.
Use the effects of color by being aware of the impressions you are considering for, such as “similar colors = calm and calm,” “similar colors = natural yet slightly moving,” and “surprising colors = perky and sharp.”

小皿に載せて分かりやすく展示されたアクセサリー
Using plates and small plates presents a sense of cohesion

How to motivate purchasing

When buying accessories and fashion goods, what you're most likely about is “whether they look good on you”, isn't it? In order to prepare lead to sales, we recommend that you prepare samples that you can actually wear or wear.
Also, even if it is a desktop size, it is suitable for people to pick it up if it has a mirror.

By trying it out, you'll become even more attached

Ingenuity unique to overseas

Also, there are many things that overseas event visitors “don't know how to use” even if they use them on a daily basis in Japan. Strongly, even in the case of daily necessities and miscellaneous goods unique to Japan, it is important to devise ways such as samples to explain how to use them and make an EXHIBITION WHERE YOU CAN IMAGINE THE USED IN WHICH THEY ARE USED.
Combining products for related preparations, such as “teapots and teacups,” side by side is also a point I want to keep in mind in order to invite “combined purchases.”

用途の関連する商品を並べたイベントブース
An example of summarizing it as a “table-around product”

Last but not least, a slightly finished display will be messy when a customer picks up the product and looks at it.
Set Up Displays Appeals and Appeals to Visitors with an Invented Booth at Any Time!

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