Wonderfully captivating! I will sell it! Tips for displaying event products

Exhibiting at an event is an important opportunity for customers to actually pick up works created with great care.
I want to be particular about the display so that the appeal of wonderful products can be fully conveyed.
Here are some “display tips” that are useful for creating booths that catch the eye of visitors and lead to sales in a venue where there are many temptations!

‍Make use of the entire space and make an appeal!

I had a great time exhibiting at a real event. Use your entire sales space.
If you fill in the margins by decorating or decorating the product without leaving the back as it is, the impression will be much more gorgeous.
Also, line up the products as far forward as possible! It's a little bit, but the product's presence is stronger than it gets lost.

‍Use the size of the item to determine the difference in elevation

Instead of arranging products flat on a desk, it is recommended to arrange them using tiered furniture to create a sense of volume. The booth is sharp and stands out even when viewed from the aisle of the venue. Furthermore, if small items are displayed in the foreground and large items are displayed in the back, differences in elevation will be created even more, and the sense of success will intensify.
Another advantage is that it makes it easier to reach the products in the back. I want you to take a close look at every item!

Control impressions with display methods

When there are many small-sized products, such as hair accessories and key chains, when displayed on top of each other, a lively feeling is created, and the level of attention increases.
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If there are plenty of color variations, being aware of the color and dividing them into groups will lead to booths that are easy to choose and buy.
Use the effects of color by being aware of the impression you are aiming for, such as “similar colors = calm and organized,” “similar colors = natural yet slightly moving,” and “contrasting colors = perky and sharp.”

How to stimulate purchasing motivation

When buying accessories and fashion goods, what you're most concerned about is “whether they look good on you”, isn't it? In order to effectively lead to sales, we recommend that you prepare samples that you can actually wear or wear.
Also, even if it is a desktop size, it is easier for people to pick it up easily if it has a mirror.

Ingenuity unique to overseas

Also, there are many things that overseas event visitors “don't know how to use” even if they use them on a daily basis in Japan. Therefore, even in the case of daily necessities and miscellaneous goods unique to Japan, it is important to devise ways such as preparing samples to explain how to use them and making an exhibition where you can imagine the situations in which they are used.
Displaying products for related purposes, such as “teapots and teacups,” side by side is also a point I want to keep in mind in order to invite “combined purchases.”

Last but not least, a beautifully finished display will inevitably be messy when a customer picks up the product and looks at it.
Set up displays frequently and appeal to visitors with an attractive booth at any time!