Maison & OBJET

Support to encourage overseas expansion at the annual big market

Maison & Objet — also known as the “Paris Style of the Interior.” This is a BtoB interior and design exhibition where top brands from Europe and the world gather. The venue is the international exhibition center “Paris Nord Villepinte Exhibition Hall” located in the northern part of Paris, France (site area is 130,000 square meters). Along with each brand, the “Tokyo Handicraft” booth produced by our corporation also stands out, connecting participating businesses with buyers coming and going.

地域産業国際化の秘訣：中小企業診断士協会セミナーで講演

多くの海外展開支援事例を持つ弊法人。中小企業診断士協会からご依頼をいただき、協会主催のセミナーにてそのメソッドや秘訣について代表・生島儀尊が講演を行いました。

[Case Study] The secret of receiving an order for a large-scale project at an overseas exhibition of “traditional crafts”

[Success case introduction] I think there are many people in charge who think “I want to promote our products overseas,” and at the same time are struggling to think about that method. Ichihara Co., Ltd., which has received orders for large-scale projects from foreign companies for 2 consecutive years due to exhibiting at overseas exhibitions operated by our corporation, looked back on the circumstances.

Full support for exhibiting at “Maison et Objet 2024”! The first step towards the global market

The project “Tokyo Handicraft,” which conveys the appeal of traditional crafts from Tokyo, exhibited at “Maison et Objet 2024” (Maison et Objet 2024) under Japan Promotion Management. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.

Maison et Objet to exhibit at 2023 Interior & Design Hall of Fame

The “Tokyo Handicraft” pavilion, which conveys the appeal of traditional Tokyo crafts, was exhibited at Maison et Objet 2023 under the management of Japan Promotion. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.