Support Japanese culture and the activities of those responsible for it
We at Japan Promotion support various players who share the appeal of Japan to the world to expand opportunities to play an active role both domestically and internationally.
Up until now, we have worked with people who are responsible for Japanese culture from various standpoints, from individual artists and creators to traditional craft businesses, companies, and local governments, around the world.




Our main business is support for exhibitions and trade fairs held overseas, and planning and management of solo exhibitions and events at home and abroad.
Specialized staff familiar with local conditions provide one-stop support from contracts with the venue, production coordination, logistics, interpretation, and same-day operation.
We provide the best means to convey the appeal of each to the fullest, transcending the barriers of language, culture, and business practices.
We aim to create an environment where those responsible for Japanese culture can acquire new markets and evaluations without being burdened unnecessarily, and continue to disseminate information on a sustainable basis.
Business philosophy
Mission (corporate mission)
It supports Japanese culture and its bearers, and serves as a bridge with the world.
Vision (the future we aim for)
We will realize a society where Japanese arts and culture will continue to shine on the global stage and be passed on to the next generation.
Value (our action guidelines)
・Respect the essence of culture and disseminate it in a sustainable way
・Create diverse platforms to connect artists and society
・Utilize international networks to explore new markets and opportunities