Traditional industry

Appropriately disseminate and match more added value than expected

“What is the added value of traditional crafts?” “What are overseas users and buyers looking for?” We have long been facing efforts to appropriately disseminate the appeal and characteristics of traditional crafts, which are high value-added products, and match them with overseas targets. There are stories that can be created and places that can only be realized through continuous trial and error. With our corporation, which has extensive experience in overseas expansion, we can take care of your first overseas expansion in one stop.

host cities

6627

Exhibitions handled

581

Production media

※As of February 2026

Published date:

2026-08-21

Japan Expo Paris 【Traditional Crafts】 Support Case Study 2026

Japan Promotion once again supported traditional craft businesses at Japan Expo Paris 2026, held in Paris, France, from Thursday, July 9 to Sunday, July 12, 2026. This report highlights examples of Japanese traditional crafts, including Takasaki Daruma, Mokume Gane, and Seto-yaki maneki-neko, detailing our efforts to share the craftsmanship and stories behind these products with international audiences, as well as the local response.

Outbound support Exposition Japan Expo Paris

Published date:

2026-04-02

The Potential and Challenges of Japanese Traditional Crafts ── Interview with German Researchers [Part 2]

In [Part 1], we reported on Japan Promotion representative Ikushima's discussion of the mechanisms and support for overseas expansion. In this [Part 2], we shed light on the opposite perspective. We asked two German researchers, funded by the German Research Foundation (DFG) and conducting research on the overseas marketing of Japanese crafts and the role of intermediaries, how things appear from the European "buyer's and observer's" point of view.

Outbound support Exposition MANGA BARCELONA

Published date:

2026-03-16

[Traditional Craft Exhibition Support] Spain: MANGA BARCELONA 2025 | Overseas Exhibition Case Study

At "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona from December 5 (Fri) to December 8 (Mon/Holiday), 2025, Japan Promotion once again supported traditional craftspeople in exhibiting their work. While MANGA BARCELONA is known as a festival of anime and manga, interest in Japanese culture is growing year by year, and traditional crafts are also attracting significant attention.

Outbound support Exposition Japan Expo Paris

Published date:

2025-08-06

Japan Expo Paris [Traditional Crafts] Exhibition Case 2025

At “Japan Expo Paris 2025” held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun), Japan Promotion supported traditional craft businesses to exhibit again this year. What attracted particular attention this year was the booth by “Uchiwa no Otaya,” which makes “Boshu fans,” a traditional craft representing Chiba Prefecture.

Outbound support Exposition Japan Expo Paris

Published date:

2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

Outbound support Exposition Maison & OBJET

Published date:

2025-07-22

[Case Study] The Secret of Understanding an Order for a Promised Project at an Overseas Exhibition of “Traditional Crafts”

[Success Case Introduction] I THINK THERE ARE MANY PEOPLE IN CHARGE WHO THINK “I WANT TO PROMOTE OUR PRODUCTS OVERSEAS,” and at the same time are considering to think about that method. Ichihara Co., Ltd., which has received orders for overseas projects from foreign companies for 2 years due to expended at overseas exhibitions operated by our corporation, Refused back on the wrong.

Outbound support Exposition Japan Expo Paris

Published date:

2025-04-24

The Secret to Internationalization of Regional Industries: Lecture at the Small and Medium Business Diagnostician Association Seminar

Our corporation has many overseas expansion support cases. We received a request from the Small and Medium Business Diagnostician Association, and the representative, Ikushima Gison, gave a lecture on the methods and secrets at a seminar hosted by the association.

Outbound support Exposition Japan Expo Paris

Published date:

2025-02-12

[Highlight Video] Japan Expo Paris 2024 “WABI SABI Pavilion”

Europe's largest Japanese event “Japan Expo Paris” (Japan Expo Paris). The 4 days filled with wonderful encounters and encounters were met in a 3 minute 40 second video. Please take a look

Outbound support Exposition Japan Expo Paris

Published date:

2025-01-28

\Japan Expo/ A gorgeous thank-you party report with a lineup of stage performers!

In 2024/12, a party was held by the Japan Expo organizers at a restaurant in the basement of Minato Ward, Tokyo. The guests are performers who usually entertain visitors on stage in Paris, France. It was filled with so gorgeous people that they couldn't lose to the sparkling chandeliers. I will report on the situation for the day.

Outbound support Exposition MANGA BARCELONA

Published date:

2024-12-23

A warm welcome in Barcelona! “Manga Barcelona” Exhibition Report

The manga event “Manga Barcelona” is held in Spain every December. We received an enthusiastic offer from the organizer, and the Japanese culture pavilion “NAGOMI” produced by Japan Promotion appeared at the memorable 30th event. We will deliver an exciting exhibition report.

Outbound support Exposition Maison & OBJET

Published date:

2024-10-11

Full support for exhibiting at “Maison et Objet 2024”! The first step towards the global market

The project “Tokyo Handicraft,” which conveys the appeal of traditional crafts from Tokyo, exhibited at “Maison et Objet 2024” (Maison et Objet 2024) under Japan Promotion Management. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.

Outbound support Exposition Japan Expo Paris

Published date:

2024-07-31

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Europe's largest Japanese event “Japan Expo Paris (Japan Expo Paris)”. 2024 was a four-day period from July 11th to 14th, and over 200,000 Japanese fans gathered from All Over the World. The number of visitors and sales to the traditional culture pavilion “WABI SABI” is the highest ever. We gathered 150% to the previous year. I will look back on these suggestions.

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