Japan Expo Paris

Europe's largest Japanese festival

There is no other comprehensive exhibition of Japanese culture representing the world except “Japan Expo Paris,” which has attracted over 250,000 visitors. Today, Japanese products are positioned as a primary market for overseas expansion. “WABI SABI (WABI SABI)” operated by our corporation is the largest and sole official pavilion dedicated to traditional and regional culture within Japan Expo Paris.

What is Japan Expo?

Japan Expo is a comprehensive exhibition of Japanese culture held in Paris since 2000, organized by JTS Group. It attracts approximately 200,000 visitors annually. It has become a leading Japanese cultural event worldwide and is positioned as a primary market for Japanese products seeking overseas expansion.

Event Schedule

Held annually for four days in July. The 2026 dates are July 9 (Thursday) - July 12 (Sunday).

Venue

Paris-Nord Villepinte Exhibition Center Parc des Expositions de Paris-Nord-Villepinte

Organizer

JTS Group

Visitors

Approximately 200,000 people annually

Featured Guests

Tetsuya Komuro (music producer), YOSHIKI (musician), Tonikaku Akarui Yasumura (comedian), Kyary Pamyu Pamyu (talent), Naoki Urasawa (manga artist), Kumamon (mascot character), Chocolate Planet (comedy duo), and many others

Events

Merchandise sales, workshops, autograph sessions, hands-on demos, Japanese cultural experiences, and more.

Click here for the "Japan Expo Paris 2025" event report ▶ French President Macron also visited! "Japan Expo Paris 2025" Event Report

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What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

WABI SABI is Japan Expo's only official pavilion dedicated to traditional Japanese culture. Since its first participation in 2011, it has continuously grown in visitor numbers year after year, attracting over 110,000 people to its 1,500㎡ space. Not only individual artists but also companies and local governments set up booths, showcasing traditional crafts, calligraphy, handmade goods, workshops, and more. It has established itself as a highly sought-after pavilion for fans seeking "authentic Japan." Additionally, stage performances by Japanese artists, including dance, sword fighting (tate), and band performances, are among its highlights.

Highlight Video *Video contains audio

For Japan Expo Exhibitions, Contact Japan Promotion

Japan Promotion is an authorized agent for Japan Expo Paris.

Japan Expo Official Website

Japan Promotion produces WABI SABI at Japan Expo and serves as the contact point for exhibitors.

Benefits of Exhibiting at WABI SABI

Direct sales to highly motivated Japan fans
Directly deliver your work and worldview overseas.
Interact and sell directly to many visitors.
Conduct test marketing overseas.
Leads to opportunities for social media exposure and media coverage.
Gain international sales results.

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Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

For your exhibition at WABI SABI, we provide support for creating your materials in French, on-site French translation assistance, and local support for exhibit setup, sales, and customer service. Additionally, if you wish, you can participate without physically attending. From your initial inquiry to your exhibition, we will accompany you every step of the way, tailoring our support to your needs.

Inquiry and Consultation
Meeting (Product and booth content review, consulting)
Application and Contract
Various support services for your exhibition (shipping, translation, etc.)
Venue setup and local staff arrangement
Japan Expo (Exhibition and Sales)
Post-event report and follow-up support

Frequently Asked Questions

Q. Who exhibits?

A. A wide range of individuals and organizations exhibit, from individual artists and traditional craftspeople to corporations and local governments. To date, there have been 13 exhibitions involving 1,214 participants, showcasing diverse genres of Japanese culture and craftsmanship to the world. *Figures up to 2025. The event was canceled in 2020 and 2021 due to the impact of the COVID-19 pandemic.

Q. How much does it cost?

A. Exhibiting is possible with a budget starting from approximately 500,000 yen. The cost varies depending on the exhibition content, so please contact us for a consultation first.

Q. Is it okay if I don't speak English or French?

A. Yes. Japanese-speaking staff will be stationed on-site.

Q. Is it possible to participate even if I cannot go overseas?

A. Yes. We offer exhibition representation and sales agency services.

Contact Us

If you are interested in exhibiting, we will review the exhibition category and content to match your activities. Please feel free to contact us first.

Get a free consultation

WABI SABI STORE
Japanese : https://wabisabistore.net/
English : https://wabisabistore.net/en/

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Published date:

2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Published date:

2024-07-31

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Europe's largest Japanese event “Japan Expo Paris (Japan Expo Paris)”. 2024 was a four-day period from July 11th to 14th, and over 200,000 Japanese fans gathered from All Over the World. The number of visitors and sales to the traditional culture pavilion “WABI SABI” is the highest ever. We gathered 150% to the previous year. I will look back on these suggestions.

What is Japonism (Japonism)? Enthusiasm for Japan that has continued since 150 years ago and the handiwork that will cause the next wave

Published date:

2026-05-14

What is Japonism (Japonism)? Enthusiasm for Japan that has continued since 150 years ago and the handiwork that will cause the next wave

Have you heard the term “Japonism”? The “beauty of Japan,” which changed Van Gogh and Monet, continues to live on around the world even now. The matcha boom, the Kintsugi counterfeit riots, and Japanese products lined up in stationery stores. Along with the realistic perspectives of European staff, we will decipher modern Japonism. Your work may set off the next wave.

Japan Expo Paris 2026 Overview | WABI SABI's 25th Anniversary Theme is "Japonism"

Published date:

2026-04-24

Japan Expo Paris 2026 Overview | WABI SABI's 25th Anniversary Theme is "Japonism"

Europe's largest Japanese culture event, "Japan Expo Paris," attracts over 250,000 Japanese culture enthusiasts annually. This year, the major event celebrates its 25th anniversary. The "WABI SABI" pavilion, dedicated to traditional Japanese culture, will showcase authentic Japanese beauty and craftsmanship. This year's theme is "Japonism."

What is Support for Overseas Expansion of Traditional Crafts? An International Researcher Interviews Japan Promotion's Representative [Part 1]

Published date:

2026-04-02

What is Support for Overseas Expansion of Traditional Crafts? An International Researcher Interviews Japan Promotion's Representative [Part 1]

"We were deeply impressed by your company's initiatives. We would love to learn from your experience." This email arrived from Germany. The senders were Professor Hendrik Meyer-Ohle of Meiji Gakuin University's Department of International Business and Professor Harald Conrad of Heinrich Heine University Düsseldorf. These two, who are jointly researching the overseas marketing of Japanese crafts, selected Japan Promotion for an interview. They stated, "The role of intermediaries in selling Japanese crafts overseas has not been sufficiently recognized until now." Japan Promotion has supported the international expansion of Japanese craftspeople and manufacturers in thousands of cases, covering everything from product strategy development to export, customs clearance, local payment, tax, and contracts. Ikushima, the representative of this organization, which offers almost comprehensive support for overseas business, discussed its systems and philosophy. Here are the main answers to the interview questions.

The Potential and Challenges of Japanese Traditional Crafts ── Interview with German Researchers [Part 2]

Published date:

2026-04-02

The Potential and Challenges of Japanese Traditional Crafts ── Interview with German Researchers [Part 2]

In [Part 1], we reported on Japan Promotion representative Ikushima's discussion of the mechanisms and support for overseas expansion. In this [Part 2], we shed light on the opposite perspective. We asked two German researchers, funded by the German Research Foundation (DFG) and conducting research on the overseas marketing of Japanese crafts and the role of intermediaries, how things appear from the European "buyer's and observer's" point of view.

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

Published date:

2026-03-31

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

Based on the positive feedback received from participating in multiple overseas B2C events, including Japan Expo, Tokyo Handa-En Chaho decided to open its first overseas store this summer. We look back at the journey of this Suginami-based Japanese tea specialty store, which boasts over 200 years of history, as it expands internationally.

[Media Coverage Results] Japan Expo 2025 WABI SABI Pavilion

Published date:

2025-08-28

[Media Coverage Results] Japan Expo 2025 WABI SABI Pavilion

Japan Expo Paris was held in July 2025. The traditional Japanese culture pavilion “WABI SABI (WABI SABI)” planned and operated by our company was picked up by domestic and international media again this year!

Japan Expo Paris [Company Exhibitions] Support Results 2025

Published date:

2025-08-06

Japan Expo Paris [Company Exhibitions] Support Results 2025

At “Japan Expo Paris 2025,” which was held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun), Japan Promotion supported corporate exhibitions again this year. Japan Expo is Europe's largest comprehensive Japanese cultural event, and approximately 220,000 people attended this year. Interest in Japanese anime, manga, traditional culture, and lifestyle products such as food, miscellaneous goods, beauty, and fashion was growing even more.

Japan Expo Paris [Traditional Crafts] Exhibition Case 2025

Published date:

2025-08-06

Japan Expo Paris [Traditional Crafts] Exhibition Case 2025

At “Japan Expo Paris 2025” held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun), Japan Promotion supported traditional craft businesses to exhibit again this year. What attracted particular attention this year was the booth by “Uchiwa no Otaya,” which makes “Boshu fans,” a traditional craft representing Chiba Prefecture.

Japan Expo Paris [Artist Exhibit] Support Case 2025

Published date:

2025-08-06

Japan Expo Paris [Artist Exhibit] Support Case 2025

Japan Promotion supported 94 groups of artists and creators to exhibit at “Japan Expo Paris 2025,” which was held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun). There were people seeking diverse Japanese culture, and the venue was very lively this year as well.

Just before the Japan Expo in France! Pay attention to “WABI SABI” in 2025

Published date:

2025-06-27

Just before the Japan Expo in France! Pay attention to “WABI SABI” in 2025

Europe's largest Japanese cultural event “Japan Expo Paris” will soon be held in 2025. While it is bustling with anime and cosplay, the official pavilion “WABI SABI” is careful attention as a center of traditional culture. This year, too, 95 groups of exhibitors and 21 groups of performers will deliver authentic Japanese culture.

[Strictly selected by staff in France] I want to buy it in Paris! 5 Really Recommended Souvenirs

Published date:

2025-06-20

[Strictly selected by staff in France] I want to buy it in Paris! 5 Really Recommended Souvenirs

In discussions with Japan Expo Paris to be held in July, local staff have chosen 5 French discussions that they “really want to be held”! Here are some items that you can enjoy even after returning to Japan and will be considered with your “good sense.” It is a practical guide full of realism, with an explanation on ease of take-out and a sense of price.

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Published date:

2025-06-11

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)

Japan Promotion, which has a track record of supporting more than 6,618 companies and artists (as of 2025/6) in 16 cities around the world, starting with Paris and Dubai, will hold intensive overseas exhibition strategy seminars for small and medium-sized manufacturers and regional product businesses. What is the “first move” chosen by successful companies? The proper use and success stories of overseas exhibitions, local sales, and website production with cross-border EC will be shown to the public!

Japan Expo Paris

Europe's largest Japanese festival

What is Japan Expo?

What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

For Japan Expo Exhibitions, Contact Japan Promotion

Benefits of Exhibiting at WABI SABI

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Other Related Articles

What is Japonism (Japonism)? Enthusiasm for Japan that has continued since 150 years ago and the handiwork that will cause the next wave

Japan Expo Paris 2026 Overview | WABI SABI's 25th Anniversary Theme is "Japonism"

What is Support for Overseas Expansion of Traditional Crafts? An International Researcher Interviews Japan Promotion's Representative [Part 1]

The Potential and Challenges of Japanese Traditional Crafts ── Interview with German Researchers [Part 2]

[Success Story] From Exhibitions in Paris and Barcelona to Overseas Store Expansion | Tokyo Handa-En Chaho

[Media Coverage Results] Japan Expo 2025 WABI SABI Pavilion

Japan Expo Paris [Company Exhibitions] Support Results 2025

Japan Expo Paris [Traditional Crafts] Exhibition Case 2025

Japan Expo Paris [Artist Exhibit] Support Case 2025

Just before the Japan Expo in France! Pay attention to “WABI SABI” in 2025

[Strictly selected by staff in France] I want to buy it in Paris! 5 Really Recommended Souvenirs

Opening the Door to the Global Market - Overseas Exhibition Strategy Seminar Held for Small and Medium Enterprises (Free Participation)