Maison et Objet to exhibit at 2023 Interior & Design Hall of Fame

The “Tokyo Handicraft” pavilion, which conveys the appeal of traditional Tokyo crafts, was exhibited at Maison et Objet 2023 held in Paris in September under the management of Japan Promotion. Maison et Objet is a B2B exhibition where top interior design brands from around the world, mainly in Europe, exhibit. The high quality and beauty of the “handicrafts” made one by one by craftsmen were appealed to buyers and designers who also gathered from inside and outside France, leading to the expansion of new sales channels.

‍[Maison et Objet 2023]
‍Period: 9/7 (Thu) to 11 (Mon)
Venue: Parc des Expositions Paris Nord Villepinte
Official website:Maison et Objet

Disseminating traditional craftsmanship from the high-tech city of Tokyo

“Tokyo Handicraft” is a project carried out by the Tokyo Small and Medium Business Promotion Corporation to disseminate traditional crafts from Tokyo overseas. This time, the pavilion will introduce 42 “Tokyo traditional crafts,” centered around Edo Kiriko, wooden figurines, hand planting brushes, and Tokyo umbrellas. It was a pavilion that impressed the cultural richness of Tokyo, a city that has always attracted interest as a “city where cutting edge and history merge.”

Acquire new overseas sales channels

Maison et Objet attracts buyers and designers from around the world. By exhibiting at the pavilion this time, we were able to obtain orders not only from France, but also from European countries such as Italy, Germany, Spain, and Russia, as well as from America. There are times when people choose what is on display, and it can also lead to receiving orders for made-to-order products. In addition to French, local staff who are fluent in English supported communication.

Show off the appeal of products through demonstrations

Craftsmen also visited the venue, and demonstrated and introduced products on the spot to appeal the appeal of the products to buyers. By having them experience scenes of actual use, such as glasses with patterns engraved by reflection of light that unfold when alcohol is poured inside, and hand-planted brushes with carefully selected natural bristles that are comfortable, detailed concerns and technical skills that cannot be conveyed just by looking at them were conveyed, and their sense of satisfaction with the price also increased.

There is also a pop-up shop at the Paris store

Around the same time as Maison et Objet, they also opened a 2-week pop-up shop at the Japanese miscellaneous goods shop “Maison Wa” in the Paris Opera district, demonstrating the real reactions of Parisians and Parisians to the products.
Despite the fact that it's September, some people are already buying it as a present for Christmas. By actually picking it up, it was conveyed that it was carefully made and “authentic,” and they chose it as a gift for someone special.

Exhibited at Maison et Objet, which was able to disseminate Tokyo's craftsmanship from Paris to the rest of the world.
Keep an eye out for traditional Japanese crafts, which will continue to gain more attention in the future.

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