Promoting the spread of traditional crafts overseas

Convey true appeal and added value, and achieve sustainable results

Global attention and demand for traditional Japanese crafts has increased dramatically compared to 5 to 10 years ago, and results such as actual sales and orders are also expanding. The added value that cannot be conveyed at first glance is rooted in invisible elements such as Japanese history, traditions, worldview, and the philosophy of craftsmen. While expressing these, it is possible to design and provide projects from scratch to convey true value and appeal, and achieve sustainable results.

Event Schedule

Held annually for four days in July. The 2026 dates are July 9 (Thursday) - July 12 (Sunday).

Venue

Paris-Nord Villepinte Exhibition Center Parc des Expositions de Paris-Nord-Villepinte

Organizer

JTS Group

Visitors

Approximately 200,000 people annually

Featured Guests

Tetsuya Komuro (music producer), YOSHIKI (musician), Tonikaku Akarui Yasumura (comedian), Kyary Pamyu Pamyu (talent), Naoki Urasawa (manga artist), Kumamon (mascot character), Chocolate Planet (comedy duo), and many others

Events

Merchandise sales, workshops, autograph sessions, hands-on demos, Japanese cultural experiences, and more.

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Benefits of Exhibiting at WABI SABI

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Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

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WABI SABI STORE
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Latest Report

Full support for exhibiting at “Maison et Objet 2024”! The first step towards the global market

Published date:

2024-10-11

Full support for exhibiting at “Maison et Objet 2024”! The first step towards the global market

The project “Tokyo Handicraft,” which conveys the appeal of traditional crafts from Tokyo, exhibited at “Maison et Objet 2024” (Maison et Objet 2024) under Japan Promotion Management. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.

Maison et Objet to exhibit at 2023 Interior & Design Hall of Fame

Published date:

2023-10-31

Maison et Objet to exhibit at 2023 Interior & Design Hall of Fame

The “Tokyo Handicraft” pavilion, which conveys the appeal of traditional Tokyo crafts, was exhibited at Maison et Objet 2023 under the management of Japan Promotion. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.

Promoting the spread of traditional crafts overseas