Promoting the spread of traditional crafts overseas

Convey true appeal and added value, and achieve sustainable results

Global attention and demand for traditional Japanese crafts has increased dramatically compared to 5 to 10 years ago, and results such as actual sales and orders are also expanding. The added value that cannot be conveyed at first glance is rooted in invisible elements such as Japanese history, traditions, worldview, and the philosophy of craftsmen. While expressing these, it is possible to design and provide projects from scratch to convey true value and appeal, and achieve sustainable results.

Full support for exhibiting at “Maison et Objet 2024”! The first step towards the global market

The project “Tokyo Handicraft,” which conveys the appeal of traditional crafts from Tokyo, exhibited at “Maison et Objet 2024” (Maison et Objet 2024) under Japan Promotion Management. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.

Maison et Objet to exhibit at 2023 Interior & Design Hall of Fame

The “Tokyo Handicraft” pavilion, which conveys the appeal of traditional Tokyo crafts, was exhibited at Maison et Objet 2023 under the management of Japan Promotion. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.