[Corporate Exhibition Support] Spain - MANGA BARCELONA 2025 | Overseas Exhibition Case Study

From December 5 (Fri) to December 8 (Mon/Holiday), 2025, Japan Promotion once again supported corporate exhibitors at "MANGA BARCELONA 2025," Spain's largest Japan event held in Barcelona, Spain.

Direct Sales at an Event Attended by 160,000 Japan Fans in Spain – Manga Barcelona Corporate Exhibition Support

Approximately 167,000 visitors attended over four days.Manga Barcelona. In the Japan Culture Pavilion " operated by Japan Promotion,NAGOMI (Nagomi)" high-quality creators, ranging from traditional crafts to modern products, participated again this year and sold their goods directly to Japan fans.

This event is not merely a sales opportunity; it also serves as a test marketing venue where the acceptance and purchasing trends of Japanese products in the Spanish and European markets can be directly observed.

Japan Promotion's Support

Japan Promotion provides consistent support, from exhibition preparation to post-exhibition follow-up.
This time, we not only handled sales but also provided practical support for overseas exhibitions, including booth production, sales preparation, business negotiation support, interpretation, and sales operations.

High Technology and Excellent Design Captivate Visitors | Tsubame-Sanjo Craftsmanship

From Tsubame-Sanjo, Niigata Prefecture, known as a "town of craftsmanship," multiple businesses participated in the event, led by the Sanjo Chamber of Commerce and Industry and the "Tsubame-Sanjo Factory Festival Executive Committee."

A wide range of products were introduced, including knives that quickly sold out, metal processed products like tumblers and tools, and beautiful tableware and toys utilizing woodworking techniques. The "VR Factory Tour," which made visitors feel as if they were watching artisans handcrafting products right beside them, transcended language barriers and conveyed the passion for craftsmanship to Spanish visitors.

 Directly Exploring Market Reactions in a New Market | Beauty Products

The TOC Solutions booth, which supports international trade, sought reactions to a beauty serum launched domestically in 2025. They also completed product registration necessary for sales in Europe and exhibited at this event to directly observe the reactions of people in Barcelona.
They actively conducted touch-up sales, listening to the voices of many people, not just those who made purchases.

See scenes from the Manga Barcelona venue here ▶2025 "Manga Barcelona" Event Report | Greater Response Than Last Year!

As a Partner for Overseas Expansion

Now, as the global "Japan Boom" continues, is the perfect time for companies to expand overseas..

Japan Promotion, a general incorporated association, supports companies challenging overseas markets.

Through support for exhibiting at Japanese cultural events and exhibitions across Europe, including Manga Barcelona, we will promote the enhancement of corporate brand value and the creation of new business opportunities.

For companies considering overseas expansion, we will continue to strongly support your ventures as a partner that can help you achieve safe, reliable, and maximum results. Please feel free to contact us.

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