Japan Expo Paris [Company Exhibitions] Support Results 2025

At “Japan Expo Paris 2025,” which was held in Paris, France from 2025/7/3 (Thu) to 7/6 (Sun), Japan Promotion supported corporate exhibitions again this year.

Japan Expo is Europe's largest comprehensive Japanese cultural event, and this yearApproximately 220,000 peopleI came to the venue. Interest in Japanese anime, manga, traditional culture, and lifestyle products such as food, miscellaneous goods, beauty, and fashion was growing even more.

Japan Promotion supports companies in a wide range of fields, from traditional ones to modern design products, according to the purpose of each company PR type/test sales type/business negotiation type We designed a variety of exhibition styles such as It has helped us take a new step into the overseas market.

Support content (support provided)

Visitors and local reactions

In the visitor questionnaire, there were many voices saying “I was surprised by the quality of Japanese products” and “they are all safe, careful, and cute.” Here are a few excerpts.

　“I went out of my way to show you wonderful works and excellent craftsmanshipThank you so much for coming. ”

　“They were all very high quality products. The people who served the customers were also very nice ♡”

　“Your products are unbelievably high quality and absolutely beautiful! ”

　“I was able to encounter so many beautiful crafts that are unique in the world. I love it!I respect you from the bottom of my heart. ”

Exhibitors talk about real experiences

According to the questionnaire*, 81% of this year's exhibitors answered “it was an opportunity to learn about local culture and market sentiment.” Here are some excerpts about the results and experiences that were delivered together.

“I was surprised that women were buying products that are popular with men.”

“The happy smiles of the customers who received the products left a particular impression on me. I realized that “traditional Japanese crafts are attracting people from overseas.”

“There were people who understood the background of the product and were able to buy expensive products without hesitation, and it was very pleasant.”

“Organizers from other events visited and received enthusiastic offers to exhibit.”

“I was interviewed by a Nikkei Cross Trend reporter.”※What is the actual Nikkei Cross Trend articleHere it is ▶

**Based on a questionnaire for all exhibitors (54 responses)

Future prospects

At our company,Support for exhibiting at overseas trade fairs and exhibitions, starting with Japan ExpoIt is positioned as part of the brand's growth strategy.
2026 tooEuropeWe plan to continue supporting exhibitions for companies, centering on cultural events at If you are a company considering exhibiting with an eye on the possibilities of overseas markets, please contact us.

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