[Media Coverage Results] Japan Expo 2025 WABI SABI Pavilion

Japan Expo Paris was held in July 2025.
The traditional Japanese culture pavilion “WABI SABI (WABI SABI)” planned and operated by our company was picked up by domestic and international media this year as well.
Here are just a few of them.

Franceinfo (local public television news media)

Japan Expo 2025: Entre frissons et découvres, découvres ce qui vous

――The WABI SABI Pavilion is a space dedicated to traditional Japanese culture. A wide range of high-quality Japanese products are introduced under the theme of “authentic”.
Every day at WABI SABI, music, dance, and demonstrations rooted in traditional Japanese performing arts appear on stage to entertain visitors.

(Some omitted)

France Inter (representative of local public radio)

Japan expo au parc des expositions Paris Nord Villepin du 3 au 6 juillet 2025

――At the Japan Expo, the focus is on Japanese culture and traditions, and the “WABI SABI” area is at the center of this.
This is an essential space, as if traveling through the world of Japanese craftsmanship and traditional performing arts.

‍Nikkei Cross Trend

There are also people who buy Japanese crafts and gagaku instruments whose craftsmanship is eye-catching

――The “Japan Expo” held in France focuses on pop culture such as anime, manga, and games, but exhibitions of traditional Japanese culture also stand out.
Many companies thinking about expanding overseas also exhibited, and in 2025, gagaku performances also resonated at the venue.

Shoen online

French President Macron visited for the first time, and “Japan Expo Paris” was rekindled after the post-Olympics

――The popular “WABI SABI” pavilion is celebrating its 15th anniversary
There are also stands that offer experiences such as calligraphy and tea ceremony, and the venue, which looks like a fair, was crowded with visitors looking for their favorites and strolling around.

President Macron also visited the Japan Expo, and the Japan Expo attracted even more attention as an event. Among them, the WABI SABI Pavilion, which introduces high-quality Japanese culture that sets it apart from other zones, is highly regarded as content that satisfies a wide range of visitors' interests.

Next year is the 25th anniversary of the Japan Expo! At the WABI SABI Pavilion, we will continue to create a place where Japanese creators can deliver their feelings to Japanese fans in France.
If you are interested in exhibiting,ContactPlease contact us first.