Just before the Japan Expo in France! Pay attention to “WABI SABI” in 2025

Europe's largest Japanese cultural event “Japan Expo Paris” will soon be held in 2025. While it is bustling with anime and cosplay, the official pavilion “WABI SABI” is attracting attention as a center of traditional culture.
This year's theme is “Wind God and Raijin.” 95 groups of exhibitors and 21 groups of performers will deliver authentic Japanese culture.

Event name: Japan Expo Paris 2025
Period: 2025/7/3 (Thu) to 7/6 (Sun)
Venue: Paris Nord Villepinte Trade Fair

250,000 people, including French people, visited! Held next week

“Japan Expo Paris” is held every July in Paris, France. The 2025 session is finally approaching next weekend.

Japan Expo Paris 2025 event information

Japan Expo (Japan Expo)It started in 2000Europe's largest Japanese cultural event. It is held every July at the Paris Nord Villepinte trade fair, and now it has grown into a huge festival with a total venue area of 145,000 square meters (about 3 Tokyo Domes).

The scene where cosplayers gather from all over the world and is crowded with visitors dressed up as anime and game characters is popular as one of the symbols of the Japan Expo.

Visitors from France and abroad are mainly in their teens to 30s, and they have a strong interest in Japanese culture and a desire to buy. Companies and media are also paying attention, and manyThe starting point of businessIt has become.

2025 session: 2025/7/3 (Thu) to 7/6 (Sun)
Venue: Paris Nord Villepinte Exhibition Centre
Expected number of visitors: Approximately 250,000
Venue area: 145,000 square meters (equivalent to about 3 Tokyo Domes)

Performers at Japan Expo Paris 2025

Every year, about pop cultureluxury guestsIt will appear and liven up the event. Big star performances such as Tetsuya Komuro in 2024 and YOSHIKI in 2023 excited the venue.
Famous people from various genres from Japan and abroad are scheduled to perform this year as well.

Guests scheduled to visit in 2025
・PSYCHIC FEVER from EXILE TRIBE (singer/dance group)
・Yoko Takahashi (singer)
・Shunji Iwai (film director)
・Junji Ito (manga artist)
Other (honorific title omitted)‍

“WABI SABI” is the only official pavilion where you can meet “real Japan”

‍At the Japan Expo like that,The only traditional Japanese culture pavilion“WABI SABI (WABI SABI)” has had a strong presence.

“WABI SABI” is planned and operated by Japan PromotionThe largest Japanese culture area within the Japan Expo. It started in 2011 with a small space of 140 square meters, and now it has established itself as a huge pavilion of over 1,500 square meters. This year, 95 groups of product sales and workshop booths and 21 groups of stage performers will participate.

One of the few places where you can experience a sense of beauty and craftsmanshipAs such, it has received strong support from European buyers and enthusiasts who want to experience “authentic” Japanese culture.

This year's theme is “Wind God and Raijin”

The pavilion WABISABI changes its theme every year and conveys Japanese creatives with elaborate productions. This year”Wind God and RaijinVisitors will be welcomed under the theme”.

Since ancient times in Japan, people have prayed for a good harvest of five grains, protection against natural disasters and epidemics, etc., and has been enshrined as a god that brings blessings to their lives. I prayed that Japan's ethical and sustainable manufacturing culture, which was born from nature and developed along with nature, will cross national borders and flourish in France.

How to exhibit at “WABI SABI”?

If you aim to expand into Europe,Events we should advance to firstIt is called the Japan Expo. Above all,Disseminating high-quality manufacturingWABI SABI, where booths that stand apart from pop culture gather, is perfect for. Every year,close to 100 pairsPeople from a wide range of genres, from companies such as traditional craft workshops, Japanese tea stores, and toy and uniform manufacturing companies to potters, calligraphers, and handcraft artists, are exhibiting with the aim of meeting new fans.

From exhibition decisions to preparations, travel to the site, and same-day operation,Followed by Japanese staffSo,First overseas exhibitionBut don't worry.

We are currently accepting requests from exhibitors for the 2026 exhibition period. If you are interested, please contact us from “Contact Us”.
*Exhibitors will be screened. Please note that it is not always something that can be exhibited.