Japan Expo Paris

Europe's largest Japanese festival

There is no other comprehensive exhibition of Japanese culture representing the world except “Japan Expo Paris,” which has attracted over 250,000 visitors. Today, Japanese products are positioned as a primary market for overseas expansion. “WABI SABI (WABI SABI)” operated by our corporation is the largest and sole official pavilion dedicated to traditional and regional culture within Japan Expo Paris.

What is Japan Expo?

Japan Expo is a comprehensive exhibition of Japanese culture held in Paris since 2000, organized by JTS Group. It attracts approximately 200,000 visitors annually. It has become a leading Japanese cultural event worldwide and is positioned as a primary market for Japanese products seeking overseas expansion.

Event Schedule

Held annually for four days in July. The 2026 dates are July 9 (Thursday) - July 12 (Sunday).

Venue

Paris-Nord Villepinte Exhibition Center Parc des Expositions de Paris-Nord-Villepinte

Organizer

JTS Group

Visitors

Approximately 200,000 people annually

Featured Guests

Tetsuya Komuro (music producer), YOSHIKI (musician), Tonikaku Akarui Yasumura (comedian), Kyary Pamyu Pamyu (talent), Naoki Urasawa (manga artist), Kumamon (mascot character), Chocolate Planet (comedy duo), and many others

Events

Merchandise sales, workshops, autograph sessions, hands-on demos, Japanese cultural experiences, and more.

Click here for the "Japan Expo Paris 2025" event report ▶ French President Macron also visited! "Japan Expo Paris 2025" Event Report

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What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

WABI SABI is Japan Expo's only official pavilion dedicated to traditional Japanese culture. Since its first participation in 2011, it has continuously grown in visitor numbers year after year, attracting over 110,000 people to its 1,500㎡ space. Not only individual artists but also companies and local governments set up booths, showcasing traditional crafts, calligraphy, handmade goods, workshops, and more. It has established itself as a highly sought-after pavilion for fans seeking "authentic Japan." Additionally, stage performances by Japanese artists, including dance, sword fighting (tate), and band performances, are among its highlights.

Highlight Video *Video contains audio

For Japan Expo Exhibitions, Contact Japan Promotion

Japan Promotion is an authorized agent for Japan Expo Paris.

Japan Expo Official Website

Japan Promotion produces WABI SABI at Japan Expo and serves as the contact point for exhibitors.

Benefits of Exhibiting at WABI SABI

Direct sales to highly motivated Japan fans
Directly deliver your work and worldview overseas.
Interact and sell directly to many visitors.
Conduct test marketing overseas.
Leads to opportunities for social media exposure and media coverage.
Gain international sales results.

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Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

For your exhibition at WABI SABI, we provide support for creating your materials in French, on-site French translation assistance, and local support for exhibit setup, sales, and customer service. Additionally, if you wish, you can participate without physically attending. From your initial inquiry to your exhibition, we will accompany you every step of the way, tailoring our support to your needs.

Inquiry and Consultation
Meeting (Product and booth content review, consulting)
Application and Contract
Various support services for your exhibition (shipping, translation, etc.)
Venue setup and local staff arrangement
Japan Expo (Exhibition and Sales)
Post-event report and follow-up support

Frequently Asked Questions

Q. Who exhibits?

A. A wide range of individuals and organizations exhibit, from individual artists and traditional craftspeople to corporations and local governments. To date, there have been 13 exhibitions involving 1,214 participants, showcasing diverse genres of Japanese culture and craftsmanship to the world. *Figures up to 2025. The event was canceled in 2020 and 2021 due to the impact of the COVID-19 pandemic.

Q. How much does it cost?

A. Exhibiting is possible with a budget starting from approximately 500,000 yen. The cost varies depending on the exhibition content, so please contact us for a consultation first.

Q. Is it okay if I don't speak English or French?

A. Yes. Japanese-speaking staff will be stationed on-site.

Q. Is it possible to participate even if I cannot go overseas?

A. Yes. We offer exhibition representation and sales agency services.

Contact Us

If you are interested in exhibiting, we will review the exhibition category and content to match your activities. Please feel free to contact us first.

Get a free consultation

WABI SABI STORE
Japanese : https://wabisabistore.net/
English : https://wabisabistore.net/en/

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Published date:

2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Published date:

2024-07-31

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Europe's largest Japanese event “Japan Expo Paris (Japan Expo Paris)”. 2024 was a four-day period from July 11th to 14th, and over 200,000 Japanese fans gathered from All Over the World. The number of visitors and sales to the traditional culture pavilion “WABI SABI” is the highest ever. We gathered 150% to the previous year. I will look back on these suggestions.

To everyone considering exhibiting at [Japan Expo Paris 2017]

Published date:

2017-02-02

To everyone considering exhibiting at [Japan Expo Paris 2017]

In 2017, it will be held from 7/6 (Thu) to 7/9 (Sun). If you are considering exhibiting at the WABI SABI pavilion, please read it. It also introduces last year's results, highlight videos, and exhibitors' opinions.

[Japan Expo Paris 2017] Held a briefing session for local governments

Published date:

2016-12-06

[Japan Expo Paris 2017] Held a briefing session for local governments

On 9/26 (Monday), the “18th Japan Expo (2017) Pavilion “WABI-SABI” exhibition briefing session for local governments was held at Ivy Hall in Aoyama, Tokyo.

Congrats on winning! “Shinjo-kun” from Susaki in Kochi prefecture is at the pinnacle of mascot characters (Yahoo! news)

Published date:

2016-11-08

Congrats on winning! “Shinjo-kun” from Susaki in Kochi prefecture is at the pinnacle of mascot characters (Yahoo! news)

On Sunday, November 6, at the “Mascot Character Grand Prix 2016 in Egao Ehime” award ceremony held at Shiroyama Park in Matsuyama City, Ehime Prefecture, the local character Shinjo-kun from Susaki City, Kochi Prefecture, shined majestically in 1st place.

[Watch Video] Japan Expo Paris “WABI-SABI 2016” Highlights

Published date:

2016-09-20

[Watch Video] Japan Expo Paris “WABI-SABI 2016” Highlights

Highlight videos of the 2016 Japan Expo Paris “WABI-SABI” pavilion have been shown.

[Number of Visitors, Event Scale, Implementation Details] Japan Expo Paris 2016 Interim Report

Published date:

2016-09-20

[Number of Visitors, Event Scale, Implementation Details] Japan Expo Paris 2016 Interim Report

Thanks to you, the 2016 “WABI-SABI” pavilion was a great success that surpassed the previous year. We would like to express our deepest gratitude to everyone who participated in the exhibition and everyone involved.

Information on “Exhibition Information Sessions for Local Governments” Japan Expo Paris

Published date:

2016-08-26

Information on “Exhibition Information Sessions for Local Governments” Japan Expo Paris

An exhibition briefing session for local governments will be held at Ivy Hall in Shibuya, Tokyo on 2016/9/26 (Monday). Applications for participation are being accepted until 9/21 (Wednesday).

Traditional Performing Arts and Regional Stage Program Implementation Report Japan Expo Paris 2016

Published date:

2016-07-20

Traditional Performing Arts and Regional Stage Program Implementation Report Japan Expo Paris 2016

I would like to report on the stage program held at the 17th Japan Expo Paris from 2016/7/7 (Thu) to 10 (Sun).

Wish for the Tanabata Starry Sky: Enthusiasm and Friendship at Japan Expo Paris 2016

Published date:

2016-07-15

Wish for the Tanabata Starry Sky: Enthusiasm and Friendship at Japan Expo Paris 2016

The theme for the 2016 event is “Hope.” The WABI-SABI pavilion included prayers for world peace and happiness with venue decorations similar to the Tanabata Festival in Japan.

PR for the travel project “WABI-SABI Premium Tour” to Japan begins at Japan Expo Paris

Published date:

2016-07-06

PR for the travel project “WABI-SABI Premium Tour” to Japan begins at Japan Expo Paris

We are developing PR for the “WABI-SABI Premium Tour” for 4 days at the Japan Expo Paris. This is a premium travel plan where you can experience various traditional cultures in Japan in earnest.

Japan Expo Paris 2016 Kumamoto Earthquake Charity Corner set up

Published date:

2016-07-05

Japan Expo Paris 2016 Kumamoto Earthquake Charity Corner set up

The Traditional Culture Pavilion “WABI-SABI” will hold a charity corner calling for understanding and support for the Kumamoto earthquake.

[Japan Expo Paris] Namerikawa City/Oyabe City mascot character team up to disseminate the appeal of Toyama Prefecture (Yomiuri/Chunichi/Mainichi Newspapers)

Published date:

2016-07-05

[Japan Expo Paris] Namerikawa City/Oyabe City mascot character team up to disseminate the appeal of Toyama Prefecture (Yomiuri/Chunichi/Mainichi Newspapers)

The mascot characters played a big part at the 2016 Japan Expo Paris. The exhibitions of “Kirarin” and “Mergiu-kun Melmomo-chan” in Toyama Prefecture were reported in various newspapers.

[Japan Expo Paris] Kinopi from Kiryu City, Gunma Prefecture promotes tourism and industry (Kiryu Times)

Published date:

2016-07-05

[Japan Expo Paris] Kinopi from Kiryu City, Gunma Prefecture promotes tourism and industry (Kiryu Times)

The mascot characters played a big part at the 2016 Japan Expo Paris. The Kiryu Times reported that “Kinopi” will be exhibited in Kiryu City, Gunma Prefecture.

Japan Expo Paris

Europe's largest Japanese festival

What is Japan Expo?

What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

For Japan Expo Exhibitions, Contact Japan Promotion

Benefits of Exhibiting at WABI SABI

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Other Related Articles

To everyone considering exhibiting at [Japan Expo Paris 2017]

[Japan Expo Paris 2017] Held a briefing session for local governments

Congrats on winning! “Shinjo-kun” from Susaki in Kochi prefecture is at the pinnacle of mascot characters (Yahoo! news)

[Watch Video] Japan Expo Paris “WABI-SABI 2016” Highlights

[Number of Visitors, Event Scale, Implementation Details] Japan Expo Paris 2016 Interim Report

Information on “Exhibition Information Sessions for Local Governments” Japan Expo Paris

Traditional Performing Arts and Regional Stage Program Implementation Report Japan Expo Paris 2016

Wish for the Tanabata Starry Sky: Enthusiasm and Friendship at Japan Expo Paris 2016

PR for the travel project “WABI-SABI Premium Tour” to Japan begins at Japan Expo Paris

Japan Expo Paris 2016 Kumamoto Earthquake Charity Corner set up

[Japan Expo Paris] Namerikawa City/Oyabe City mascot character team up to disseminate the appeal of Toyama Prefecture (Yomiuri/Chunichi/Mainichi Newspapers)

[Japan Expo Paris] Kinopi from Kiryu City, Gunma Prefecture promotes tourism and industry (Kiryu Times)