The opening of the Japan Expo Paris 2017 is just around the corner! The founder visited Japan and made a press conference in Tokyo

2017-06-02

Japan Expo 2017: Europe's largest festival of Japanese culture to be held from 7/6 (Thu) to 9 (Sun)

5/24 (Wed) at the New National Museum of Art in Roppongi, TokyoJapan ExpoA press conference was held by the organizers. Ahead of the opening on July 6, Thomas Silde, the founder of the Japanese Cultural Event, which has mobilized 240,000 people from all over Europe, mainly France, visited Japan, and many members of the press gathered at the venue.
This year, 2017, marks the 100th anniversary of Nippon Animation, which sparked the Japanese boom that continues to this day. Anime producer Maruyama Masao, who has been involved in the production of masterpieces “Astro Boy” and “The Ribbon Knight” from 1960 to 70, and the film “In This Corner of the World,” which caused a lot of buzz last year, was welcomed as an honorary advisor.
Also, as a special event, it was announced that the Japan Expo will be the first in the world to pre-screen the latest theatrical version of Pokémon, and the number of visitors is expected to greatly exceed the previous year.

rd1500_(2)IMG_1732 — The idea is to put more and more effort into management as the organizer for the 20th anniversary of the establishment of the Japan Expo in 2019.

Japanese culture currently drawing attention from around the world

rd1500_(5)IMG_1684 — The WABI SABI Pavilion will be introduced as an official partner in the Tradition and Regional Culture Division. The photo shows an example of regional PR through local characters by local governments.

The guest speaker, Yamada Hitoshi, Cultural Information Related Industries Section Chief, Commerce and Information Policy Bureau, Ministry of Economy, Trade and Industry, said, “We recognize that Japan Expo played a major role in spreading Cool Japan in Europe. Japanese content is clearly increasing its presence around the world,” he said, and once again mentioned the extent of Japanese culture's transmission power and influence on the world.
WABI SABI PAVILIONIn the introduction, Mr. Thomas indicated that he would greatly welcome the exhibition of people and local governments working on the promotion of traditional culture and regional development.
Also, with regard to the interest of recent visitors, Toma says that there is a growing trend of wanting to experience the Japanese lifestyle up close.WABI SABI PAVILIONDisseminating Japanese culture is expected to play an increasingly important role this year as well.

We are also promoting inbound projects such as “Journey to Discover Japan.”

Mr. Hitoshi Yamada, Director of the Cultural Information Related Industries Section of the Ministry of Economy, Trade and Industry, talks about the importance of publishing Cool Japan

There is also PR for the traditional performing arts stage that brings excitement to the venue every year.

Japan Expo Paris 2017
‍Period: 2017/7/6 (Thu) to 7/9 (Sun)
Venue: Paris, Nord Villepinte Exhibition Center
‍＞＞Japan Expo Official Homepage
‍＞＞Click here for information on exhibiting at the Tradition and Regional Culture Pavilion “WABI SABI”

Consultations and requests for materials regarding exhibitions are being accepted at any time

Please contact us using the form below or via the “Contact Us” email form. The person in charge will reply to you shortly.

◎ To: Japan Promotion Association Japan Expo Exhibition Office
◎ Address: 4th Floor, Ebina Building, 6-18-10 Jingumae, Shibuya-ku, Tokyo 150-0001
◎ Telephone: 03-5766-2450/Fax: 03-5766-2451
◎ Email: info@japanpromotion.org

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