Fukui City Announces Exhibit at Japan Expo [NHK News, Chunichi Shimbun, Fukui Shimbun, Sankei Shimbun, etc.]

In response to the Fukui mayor's press conference, attention was also paid to news and newspapers

Fukui City held a press conference on 2017/5/29 (Monday), and this fiscal yearJapan Expo Paris “WABI SABI Pavilion”We have announced our exhibition at It was Fukui City's first foray into Europe, and was widely reported on the next day, 30th (Tuesday), the NHK News, the Chunichi Shimbun, Fukui Shimbun, Nikkan Kenmin Fukui, and the Sankei Shimbun even after the beginning of June.

＞＞Go to the Chunichi Shimbun (2017/5/30) article
＞＞Go to the Fukui Shimbun (2017/5/30) article
＞＞Go to the article in the Sankei Shimbun (2017/6/5)
＞＞Go to Nikkan Kenmin Fukui (2017/5/30) article

Fukui City's local character “Asakura Yumemaru” travels to France

Asakura Yumemaru-kun is a fairy character who lives at the nationally designated special historic site “Ichijodani Asakura Clan Ruins” in Fukui City. The helmet, which is characteristic of the style of warlords in the Sengoku period, is modeled after the Karamon Gate, which is also a symbol of the ruins.
His dream is to spread the splendor of the Ichijodani Asakura Clan Ruins to the world. Yumemaru-kun is about to leave for France, and his eyes are shining brightly. At the Japan Expo, they will perform on the official main stage and the WABI SABI art stage to promote the appeal of Fukui City.

Japan's Pompeii “Ichijodani Asakura Clan Ruins”

The Ichijodani Asakura Clan ruins associated with Asakura Yumemaru-kun are the ruins of a castle town where the Sengoku daimyo Asakura clan ruled Echizen Province for 5 to 103 years.
After the Asakura clan was destroyed by Oda Nobunaga, the town declined as it was, and it was buried in sediment and fields just like the ancient city of Pompeii.
Then, about 500 years later, in Showa 42 (1967), everything was excavated in an almost perfect state, up to the owner's house, samurai houses, townhouses, craftsman's houses, and roads. The townscape restoration project is currently underway, and it is famous as a rare historical heritage site in the world.
The “Echizen Asakura Sengoku Festival,” which is held here every August, is also one of the major highlights. A brave procession of warlords recreating the Asakura and Asai allied forces unfolds.

A new challenge to attract inbound customers

In addition to attracting tourists, mainly at this major site, the “Echizen Asakura Mantouya” held every August, “Echizen Japanese Candles,” which are also known for decorating the “Atagoza Sakato Corridor” with clean lights, and traditional crafts such as Echizen washi will be exhibited, and the landscape and culture unique to Fukui City will be exhibited.
Mayor Higashimura Shinichi of Fukui City anticipated the depth of interest in Japanese culture and long-term stay trends among European tourists, starting with France, at a press conference on 5/29 (Monday), and stated “I want to attract inbound customers.”
Japan Expo Paris is one month away. Please pay attention to the further activities of Asakura Yumemaru-kun and Fukui City.

Japan Expo Paris 2017
‍Period: 2017/7/6 (Thu) to 7/9 (Sun)
Venue: Paris, Nord Villepinte Exhibition Center
‍＞＞Japan Expo Official Homepage
‍＞＞Click here for information on exhibiting at the Tradition and Regional Culture Pavilion “WABI SABI”