Japan Expo Paris

Europe's largest Japanese festival

There is no other comprehensive exhibition of Japanese culture representing the world except “Japan Expo Paris,” which has attracted over 250,000 visitors. Today, Japanese products are positioned as a primary market for overseas expansion. “WABI SABI (WABI SABI)” operated by our corporation is the largest and sole official pavilion dedicated to traditional and regional culture within Japan Expo Paris.

What is Japan Expo?

Japan Expo is a comprehensive exhibition of Japanese culture held in Paris since 2000, organized by JTS Group. It attracts approximately 200,000 visitors annually. It has become a leading Japanese cultural event worldwide and is positioned as a primary market for Japanese products seeking overseas expansion.

Event Schedule

Held annually for four days in July. The 2026 dates are July 9 (Thursday) - July 12 (Sunday).

Venue

Paris-Nord Villepinte Exhibition Center Parc des Expositions de Paris-Nord-Villepinte

Organizer

JTS Group

Visitors

Approximately 200,000 people annually

Featured Guests

Tetsuya Komuro (music producer), YOSHIKI (musician), Tonikaku Akarui Yasumura (comedian), Kyary Pamyu Pamyu (talent), Naoki Urasawa (manga artist), Kumamon (mascot character), Chocolate Planet (comedy duo), and many others

Events

Merchandise sales, workshops, autograph sessions, hands-on demos, Japanese cultural experiences, and more.

Click here for the "Japan Expo Paris 2025" event report ▶ French President Macron also visited! "Japan Expo Paris 2025" Event Report

No items found.

What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

WABI SABI is Japan Expo's only official pavilion dedicated to traditional Japanese culture. Since its first participation in 2011, it has continuously grown in visitor numbers year after year, attracting over 110,000 people to its 1,500㎡ space. Not only individual artists but also companies and local governments set up booths, showcasing traditional crafts, calligraphy, handmade goods, workshops, and more. It has established itself as a highly sought-after pavilion for fans seeking "authentic Japan." Additionally, stage performances by Japanese artists, including dance, sword fighting (tate), and band performances, are among its highlights.

Highlight Video *Video contains audio

For Japan Expo Exhibitions, Contact Japan Promotion

Japan Promotion is an authorized agent for Japan Expo Paris.

Japan Expo Official Website

Japan Promotion produces WABI SABI at Japan Expo and serves as the contact point for exhibitors.

Benefits of Exhibiting at WABI SABI

Direct sales to highly motivated Japan fans
Directly deliver your work and worldview overseas.
Interact and sell directly to many visitors.
Conduct test marketing overseas.
Leads to opportunities for social media exposure and media coverage.
Gain international sales results.

No items found.

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

For your exhibition at WABI SABI, we provide support for creating your materials in French, on-site French translation assistance, and local support for exhibit setup, sales, and customer service. Additionally, if you wish, you can participate without physically attending. From your initial inquiry to your exhibition, we will accompany you every step of the way, tailoring our support to your needs.

Inquiry and Consultation
Meeting (Product and booth content review, consulting)
Application and Contract
Various support services for your exhibition (shipping, translation, etc.)
Venue setup and local staff arrangement
Japan Expo (Exhibition and Sales)
Post-event report and follow-up support

Frequently Asked Questions

Q. Who exhibits?

A. A wide range of individuals and organizations exhibit, from individual artists and traditional craftspeople to corporations and local governments. To date, there have been 13 exhibitions involving 1,214 participants, showcasing diverse genres of Japanese culture and craftsmanship to the world. *Figures up to 2025. The event was canceled in 2020 and 2021 due to the impact of the COVID-19 pandemic.

Q. How much does it cost?

A. Exhibiting is possible with a budget starting from approximately 500,000 yen. The cost varies depending on the exhibition content, so please contact us for a consultation first.

Q. Is it okay if I don't speak English or French?

A. Yes. Japanese-speaking staff will be stationed on-site.

Q. Is it possible to participate even if I cannot go overseas?

A. Yes. We offer exhibition representation and sales agency services.

Contact Us

If you are interested in exhibiting, we will review the exhibition category and content to match your activities. Please feel free to contact us first.

Get a free consultation

WABI SABI STORE
Japanese : https://wabisabistore.net/
English : https://wabisabistore.net/en/

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Published date:

2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Published date:

2024-07-31

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Europe's largest Japanese event “Japan Expo Paris (Japan Expo Paris)”. 2024 was a four-day period from July 11th to 14th, and over 200,000 Japanese fans gathered from All Over the World. The number of visitors and sales to the traditional culture pavilion “WABI SABI” is the highest ever. We gathered 150% to the previous year. I will look back on these suggestions.

[Watch Video] 2017 Japan Expo Paris “WABI SABI” Highlights

Published date:

2017-09-01

[Watch Video] 2017 Japan Expo Paris “WABI SABI” Highlights

In July, we released a highlight video that revived the enthusiasm of WABI SABI and the excitement and excitement of the visitors at the Japan Expo, which unfolded in Paris, the city of flowers.

Published date:

2017-07-26

Japan Expo Paris 2017 Media Report

The holding of “Japan Expo Paris 2017” this year and the activities of each exhibitor attracted a great deal of attention from various media. In this article, we will introduce this year's efforts related to the Japan Expo and the results of publication in various media before and after the exhibition period.

The world's biggest Japanese cultural event kicks off again this year! Japan Expo Paris 2017 Event Report

Published date:

2017-07-21

The world's biggest Japanese cultural event kicks off again this year! Japan Expo Paris 2017 Event Report

The 18th Japan Expo Paris was held from 7/6 (Thu) to 9 (Sun). Under the theme of “road,” WABI SABI in 2017 strongly appealed to many Japanese fans for their skillful expressive techniques and passionate performances that each artist has pursued.

[Susaki Ambassador Project] Susaki City in Kochi Prefecture is developing full-scale inbound business in France

Published date:

2017-07-09

[Susaki Ambassador Project] Susaki City in Kochi Prefecture is developing full-scale inbound business in France

Susaki City in Kochi Prefecture, which has decided to exhibit at the 2017 Japan Expo Paris, which is about to open on 7/6 (Thursday), has started activities to attract foreign tourists.

Karatsu City, Saga Prefecture promotes Karatsu ware for the first time at the Japan Expo [Saga TV/Mainichi Newspaper/Asahi Shimbun, etc.]

Published date:

2017-06-30

Karatsu City, Saga Prefecture promotes Karatsu ware for the first time at the Japan Expo [Saga TV/Mainichi Newspaper/Asahi Shimbun, etc.]

Potters from 3 potteries who decided to exhibit at the “WABI SABI” pavilion with the support of Karatsu City expressed their determination to exhibit to Mayor Tatsuro Mine on 2017/6/29 (Thursday). Karatsu ware was being promoted for the first time at the Japan Expo, and it was widely reported in various media.

“Mergiu-kun and Melmomo-chan” from Oyabe City, Toyama Prefecture make their first appearance in Harajuku! PR event held for Japan Expo exhibition

Published date:

2017-06-21

“Mergiu-kun and Melmomo-chan” from Oyabe City, Toyama Prefecture make their first appearance in Harajuku! PR event held for Japan Expo exhibition

When exhibiting at the Japan Expo “WABI SABI” in July, Oyabe City in Toyama Prefecture held a PR event with local characters “Mergiu-kun and Melmomo-chan” for the first time in Harajuku on 6/20 (Tuesday).

Oyabe City, Toyama Prefecture announces determination to exhibit at Japan Expo [Kitanihon Shimbun, Toyama Shimbun, Hokkoku Shimbun]

Published date:

2017-06-07

Oyabe City, Toyama Prefecture announces determination to exhibit at Japan Expo [Kitanihon Shimbun, Toyama Shimbun, Hokkoku Shimbun]

On 2017/5/25 (Thursday), Oyabe City in Toyama Prefecture announced its exhibition at the Japan Expo Paris at a regular press conference. The local characters “Mergiu-kun and Melmomo-chan” are also excited enough to go to France. The booth will be displayed on the stage, which will greatly liven up the venue.

Fukui City Announces Exhibit at Japan Expo [NHK News, Chunichi Shimbun, Fukui Shimbun, Sankei Shimbun, etc.]

Published date:

2017-06-02

Fukui City Announces Exhibit at Japan Expo [NHK News, Chunichi Shimbun, Fukui Shimbun, Sankei Shimbun, etc.]

Fukui City held a press conference on 2017/5/29 (Monday) and announced their exhibition at the Japan Expo Paris “WABI SABI Pavilion”. Currently, it is widely reported in NHK News, Chunichi Shimbun, Fukui Shimbun, Sankei Shimbun, etc.

The opening of the Japan Expo Paris 2017 is just around the corner! The founder visited Japan and made a press conference in Tokyo

Published date:

2017-06-02

The opening of the Japan Expo Paris 2017 is just around the corner! The founder visited Japan and made a press conference in Tokyo

On 5/24 (Wednesday), the Japan Expo (Japan Expo) 2017 organizers held a press conference at the New National Museum of Art in Tokyo. Since the founder, Thomas Schilde, visited Japan, many members of the press gathered at the venue.

3 potteries of Karatsu ware will be exhibited at the Japan Expo [Nishinippon Shimbun]

Published date:

2017-05-02

3 potteries of Karatsu ware will be exhibited at the Japan Expo [Nishinippon Shimbun]

Karatsu City, which produces Karatsu ware, one of Japan's representative pottery, has announced an exhibition at the “WABI SABI” pavilion at the Japan Expo Paris.

Recruitment of exhibitors for the 2018 “Japan Expo” has started

Published date:

2017-04-04

Recruitment of exhibitors for the 2018 “Japan Expo” has started

We have started recruiting exhibitors for the Japan Expo “WABI SABI” to be held in 2018 next year.

Local governments announce their Japan Expo exhibitions one after another [Ihara City/Otawara City/Tochigi City]

Published date:

2017-03-07

Local governments announce their Japan Expo exhibitions one after another [Ihara City/Otawara City/Tochigi City]

Many local governments are scheduled to exhibit at WABI SABI in 2017 as well. Adorable local characters that uniquely express the characteristics of the region will convey the original appeal of each region to the world.

Japan Expo Paris

Europe's largest Japanese festival

What is Japan Expo?

What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

For Japan Expo Exhibitions, Contact Japan Promotion

Benefits of Exhibiting at WABI SABI

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Other Related Articles

[Watch Video] 2017 Japan Expo Paris “WABI SABI” Highlights

Japan Expo Paris 2017 Media Report

The world's biggest Japanese cultural event kicks off again this year! Japan Expo Paris 2017 Event Report

[Susaki Ambassador Project] Susaki City in Kochi Prefecture is developing full-scale inbound business in France

Karatsu City, Saga Prefecture promotes Karatsu ware for the first time at the Japan Expo [Saga TV/Mainichi Newspaper/Asahi Shimbun, etc.]

“Mergiu-kun and Melmomo-chan” from Oyabe City, Toyama Prefecture make their first appearance in Harajuku! PR event held for Japan Expo exhibition

Oyabe City, Toyama Prefecture announces determination to exhibit at Japan Expo [Kitanihon Shimbun, Toyama Shimbun, Hokkoku Shimbun]

Fukui City Announces Exhibit at Japan Expo [NHK News, Chunichi Shimbun, Fukui Shimbun, Sankei Shimbun, etc.]

The opening of the Japan Expo Paris 2017 is just around the corner! The founder visited Japan and made a press conference in Tokyo

3 potteries of Karatsu ware will be exhibited at the Japan Expo [Nishinippon Shimbun]

Recruitment of exhibitors for the 2018 “Japan Expo” has started

Local governments announce their Japan Expo exhibitions one after another [Ihara City/Otawara City/Tochigi City]