[Japan Expo Paris 2018] Held a briefing session for local governments

2017-09-28

Continuing from last year, a briefing session for local governments was held at the 2018 Japan Expo Paris

On 9/25 (Monday), the “2018 Japan Expo” WABI SABI Pavilion exhibition briefing session for local governments held in Paris, France was held at Ivy Hall in Aoyama, Tokyo.

Japan Expo is the world's largest Japanese cultural event, visited every year by many Japanese fans from all over Europe, mainly from France. This year, which was held for the 18th time, approximately 240,000 people visited, and 4 passionate days filled with passion for Japan unfolded.

Japan Promotion has been a traditional and regional culture pavilion since 2011 as a Japan Expo official partner”WABI SABIWe plan and operate”, and produce exhibition desk services from Japan and content within the festival.
At the exhibition briefing session for local governments, which continued to be held last year, support programs from deciding to exhibit to the actual event and even after the end of the exhibition period were introduced along with various examples and specific figures. We also invited a variety of guest speakers to talk about the results obtained through exhibiting at the Japan Expo, next developments, and issues that should be addressed in the future.

Conditions for successful overseas expansion conveyed by a wide variety of guest speakers

As guest speakers, Mr. Fabrice Buon, marketing manager of SEFA EVENT, which plans and operates the Japan Expo, Mr. Nobuhiro Nagai, general manager from the Overseas Demand Development Support Organization Co., Ltd., which is familiar with “Cool Japan,” and Mr. Mio Washizu, manager of the exchange support department from the Local Government Internationalization Association (Claire), which supports the overseas expansion of local governments through international initiatives, each visited and discussed the appeal of Japan They talked from various perspectives, such as how effective the Japan Expo is for disseminating information to the world, the expansion of inbound business triggered by the Japan Expo, and useful support you should know as you aim to expand overseas.

DSC_0101_R — Fabrice Buon, Marketing Manager, SEFA EVENT Japan Representative Office

DSC_0069_R — Mr. Nobuhiro Nagai, General Manager, Investment Cooperation and Promotion Group, Overseas Demand Development Support Organization Co., Ltd. (Cool Japan Organization)

DSC_0168_R — Ms. Mio Washizu, Director of the Local Government Internationalization Association (CLAIR) Exchange Support Division

Also, Yoko Oshiro, general manager of Chico Co., Ltd., who exhibited at “WABI SABI” this year and strongly appealed the appeal of her hometown Tokushima prefecture through local products and local characters, introduced the circumstances leading up to the exhibition and the real reactions of Japanese fans that she witnessed locally, with photographs.

DSC_0180_R (2) — Chico Co., Ltd. General Manager Yoko Oshiro

DSC_0183_R — Revitalize your hometown through the popularity of adorable local characters

On the other hand, we received a detailed explanation from Mr. Suzuki Hajime of Hankyu Travel about the special tour, which is popular every year because it not only helps relieve anxiety about travel and local schedule management, but also leads to interaction between participants.

DSC_0195_R — Hankyu Travel Co., Ltd. Corporate Group Sales Department Mr. Hajime Suzuki

Aiming for Paris in 2018, a deepening bond on the international stage!

After a fulfilling talk, it was time for a peaceful chat. Business cards were exchanged and information was actively exchanged, and specific discussions for exhibiting next year also blossomed.
Through the dissemination of regional appeal by local governments, WABI SABI will make an even bigger leap forward in 2018 as a place to convey authentic Japanese culture. Please stay tuned!

DSC_0258_R — Show off the appeal of the local area with business card holders that make use of traditional crafts and business cards that imitate local characters

DSC_0231_R — Thank you so much for your wonderful speech!

Exhibition briefing for local governments at the “2018 Japan Expo” WABI SABI Pavilion held in Paris, France
‍1. Date
2017/9/25 (Mon) 14:00-17:00
2. Location
Ivy Hall 4-4-25 Shibuya, Shibuya-ku, Tokyo 150-0002
3. Content
Japan Expo “WABI-SABI” this year's overview report, measures aimed at improving exhibition results, individual consultations, etc.
4. guest speaker
Overseas Demand Development Support Organization Co., Ltd. Investment Cooperation and Promotion Group General Manager Mr. Nobuhiro Nagai, SEFA EVENT Japan Representative Office Marketing Manager Mr. Fabrice Buon, General Manager of Local Government Internationalization Association (Claire) Exchange Support Department, Mr. Mio Washizu, Chico Co., Ltd. General Manager Yoko Oshiro, Inc., Hankyu Transportation Corporation Group Sales Department Mr. Suzuki Hajime