Japan Expo Paris

Europe's largest Japanese festival

There is no other comprehensive exhibition of Japanese culture representing the world except “Japan Expo Paris,” which has attracted over 250,000 visitors. Today, Japanese products are positioned as a primary market for overseas expansion. “WABI SABI (WABI SABI)” operated by our corporation is the largest and sole official pavilion dedicated to traditional and regional culture within Japan Expo Paris.

What is Japan Expo?

Japan Expo is a comprehensive exhibition of Japanese culture held in Paris since 2000, organized by JTS Group. It attracts approximately 200,000 visitors annually. It has become a leading Japanese cultural event worldwide and is positioned as a primary market for Japanese products seeking overseas expansion.

Event Schedule

Held annually for four days in July. The 2026 dates are July 9 (Thursday) - July 12 (Sunday).

Venue

Paris-Nord Villepinte Exhibition Center Parc des Expositions de Paris-Nord-Villepinte

Organizer

JTS Group

Visitors

Approximately 200,000 people annually

Featured Guests

Tetsuya Komuro (music producer), YOSHIKI (musician), Tonikaku Akarui Yasumura (comedian), Kyary Pamyu Pamyu (talent), Naoki Urasawa (manga artist), Kumamon (mascot character), Chocolate Planet (comedy duo), and many others

Events

Merchandise sales, workshops, autograph sessions, hands-on demos, Japanese cultural experiences, and more.

Click here for the "Japan Expo Paris 2025" event report ▶ French President Macron also visited! "Japan Expo Paris 2025" Event Report

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What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

WABI SABI is Japan Expo's only official pavilion dedicated to traditional Japanese culture. Since its first participation in 2011, it has continuously grown in visitor numbers year after year, attracting over 110,000 people to its 1,500㎡ space. Not only individual artists but also companies and local governments set up booths, showcasing traditional crafts, calligraphy, handmade goods, workshops, and more. It has established itself as a highly sought-after pavilion for fans seeking "authentic Japan." Additionally, stage performances by Japanese artists, including dance, sword fighting (tate), and band performances, are among its highlights.

Highlight Video *Video contains audio

For Japan Expo Exhibitions, Contact Japan Promotion

Japan Promotion is an authorized agent for Japan Expo Paris.

Japan Expo Official Website

Japan Promotion produces WABI SABI at Japan Expo and serves as the contact point for exhibitors.

Benefits of Exhibiting at WABI SABI

Direct sales to highly motivated Japan fans
Directly deliver your work and worldview overseas.
Interact and sell directly to many visitors.
Conduct test marketing overseas.
Leads to opportunities for social media exposure and media coverage.
Gain international sales results.

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Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

For your exhibition at WABI SABI, we provide support for creating your materials in French, on-site French translation assistance, and local support for exhibit setup, sales, and customer service. Additionally, if you wish, you can participate without physically attending. From your initial inquiry to your exhibition, we will accompany you every step of the way, tailoring our support to your needs.

Inquiry and Consultation
Meeting (Product and booth content review, consulting)
Application and Contract
Various support services for your exhibition (shipping, translation, etc.)
Venue setup and local staff arrangement
Japan Expo (Exhibition and Sales)
Post-event report and follow-up support

Frequently Asked Questions

Q. Who exhibits?

A. A wide range of individuals and organizations exhibit, from individual artists and traditional craftspeople to corporations and local governments. To date, there have been 13 exhibitions involving 1,214 participants, showcasing diverse genres of Japanese culture and craftsmanship to the world. *Figures up to 2025. The event was canceled in 2020 and 2021 due to the impact of the COVID-19 pandemic.

Q. How much does it cost?

A. Exhibiting is possible with a budget starting from approximately 500,000 yen. The cost varies depending on the exhibition content, so please contact us for a consultation first.

Q. Is it okay if I don't speak English or French?

A. Yes. Japanese-speaking staff will be stationed on-site.

Q. Is it possible to participate even if I cannot go overseas?

A. Yes. We offer exhibition representation and sales agency services.

Contact Us

If you are interested in exhibiting, we will review the exhibition category and content to match your activities. Please feel free to contact us first.

Get a free consultation

WABI SABI STORE
Japanese : https://wabisabistore.net/
English : https://wabisabistore.net/en/

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Published date:

2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Published date:

2024-07-31

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Europe's largest Japanese event “Japan Expo Paris (Japan Expo Paris)”. 2024 was a four-day period from July 11th to 14th, and over 200,000 Japanese fans gathered from All Over the World. The number of visitors and sales to the traditional culture pavilion “WABI SABI” is the highest ever. We gathered 150% to the previous year. I will look back on these suggestions.

[Overseas Expansion Case Collection vol.3] Overseas exhibition experience triggered the “Oyabe Fairy Tale Party” (Mr. Yukihiro Funami, Tourism Promotion Division, Oyabe City, Toyama Prefecture)

Published date:

2020-03-23

[Overseas Expansion Case Collection vol.3] Overseas exhibition experience triggered the “Oyabe Fairy Tale Party” (Mr. Yukihiro Funami, Tourism Promotion Division, Oyabe City, Toyama Prefecture)

In “Overseas Expansion Case Collection” vol.3, we ask Mr. Yukihiro Funami from the Tourism Promotion Division of Oyabe City, Toyama Prefecture, about his energetic activities, such as the “Oyabe Fairy Tale Party,” which was realized by utilizing know-how gained through overseas exhibitions.

[Overseas Expansion Case Collection vol.2] Local reactions are the greatest harvest! Exhibited at Japan Expo Paris that got a lot of insight (Kyushu Economic Federation, Mr. Chiken Shigeyoshi)

Published date:

2020-03-16

[Overseas Expansion Case Collection vol.2] Local reactions are the greatest harvest! Exhibited at Japan Expo Paris that got a lot of insight (Kyushu Economic Federation, Mr. Chiken Shigeyoshi)

In the “Overseas Expansion Case Collection” series vol.2, we will ask in detail from Mr. Shigeyoshi Niken of the Kyushu Economic Federation Planning and Research Department about the realistic reactions of fans felt at overseas sites and ways to utilize them in subsequent activities!

[Overseas Expansion Case Collection vol.1] Succeed in attracting tourists with a PR strategy that combines local characters and SNS! (Mr. Toshiaki Arisawa, Genki Creation Division, Susaki City)

Published date:

2020-03-09

[Overseas Expansion Case Collection vol.1] Succeed in attracting tourists with a PR strategy that combines local characters and SNS! (Mr. Toshiaki Arisawa, Genki Creation Division, Susaki City)

An interview project will be launched to listen to valuable stories from everyone who exhibited at events in various countries managed by Japan Promotion!

[Watch Video] 2019 Japan Expo Paris “WABI SABI” Highlights

Published date:

2019-11-08

[Watch Video] 2019 Japan Expo Paris “WABI SABI” Highlights

A highlight video showing 4 days of enthusiasm is being released! Please experience the heat of the event, which is full of love for Japanese culture.

The most energetic 4 days ever! Report on the 20th Japan Expo

Published date:

2019-07-23

The most energetic 4 days ever! Report on the 20th Japan Expo

Japan Expo Paris celebrated its 20th anniversary this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

[Watch Video] 2018 Japan Expo Paris “WABI SABI” Highlights

Published date:

2018-09-05

[Watch Video] 2018 Japan Expo Paris “WABI SABI” Highlights

A highlight video of the “19th Japan Expo Paris” held at the Nord Villepinte exhibition hall in northern Paris, France from 7/5 (Thu) to 8 (Sun) has been shown.

The long-awaited festival for Japanese fans will be held again this year in Paris, France! Japan Expo 2018 Report

Published date:

2018-07-25

The long-awaited festival for Japanese fans will be held again this year in Paris, France! Japan Expo 2018 Report

Japan events are now being held all over the world, and the Japan Expo, which can be said to be the origin, is also the 19th this year! Japan Promotion has operated the traditional and regional culture pavilion “WABI SABI,” which is now in its 8th year, and has welcomed enthusiastic Japanese fans from all over Europe.

Susaki City in Kochi Prefecture introduced a DELL 2-in-1 PC to enhance the transmission power of the “Susaki Ambassador Project 2019”

Published date:

2018-05-10

Susaki City in Kochi Prefecture introduced a DELL 2-in-1 PC to enhance the transmission power of the “Susaki Ambassador Project 2019”

Susaki City announced a partnership with Dell and Intel. The local character “Shinjo-kun” is also playing an increasingly global role, making full use of the latest devices!

[TV special commemorating the 160th anniversary of friendship between Japan and France] Gérard Depardieu's Japan travel documentary to be broadcast in September

Published date:

2018-05-08

[TV special commemorating the 160th anniversary of friendship between Japan and France] Gérard Depardieu's Japan travel documentary to be broadcast in September

Aired in September 2018! That movie actor, Mr. Depardieu, came to Japan to shoot a French TV program.

[Susaki Ambassador Project] French people who love Japan come to Japan and go to Susaki in Kochi Prefecture! 4 days to fully enjoy nature and culture

Published date:

2018-04-13

[Susaki Ambassador Project] French people who love Japan come to Japan and go to Susaki in Kochi Prefecture! 4 days to fully enjoy nature and culture

For 4 days from 4/2 (Mon) to 5 (Thu), 3 “Suzaki Ambassadors” from France landed in Susaki-shi, Kochi Prefecture, familiar with the local character Shinjo-kun, who won the 2016 Yuru-chara Grand Prix

Nature, history, fairy tales! Oyabe City in Toyama Prefecture conducts an invitation project for “French cosplayers”

Published date:

2018-04-04

Nature, history, fairy tales! Oyabe City in Toyama Prefecture conducts an invitation project for “French cosplayers”

Oyabe City in Toyama Prefecture, also known as the local characters Mergiu-kun and Melmomo-chan, held a community-based event “Oyabe Fairy Tale Party” inviting idols and cosplayers on 3/24 (Sat) and 25 (Sun).

[Japan Expo Paris 2018] Held a briefing session for local governments

Published date:

2017-09-28

[Japan Expo Paris 2018] Held a briefing session for local governments

On 9/25 (Monday), the “2018 Japan Expo” WABI SABI Pavilion exhibition briefing session for local governments held in Paris, France was held at Ivy Hall in Aoyama, Tokyo.

Japan Expo Paris

Europe's largest Japanese festival

What is Japan Expo?

What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

For Japan Expo Exhibitions, Contact Japan Promotion

Benefits of Exhibiting at WABI SABI

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Other Related Articles

[Overseas Expansion Case Collection vol.3] Overseas exhibition experience triggered the “Oyabe Fairy Tale Party” (Mr. Yukihiro Funami, Tourism Promotion Division, Oyabe City, Toyama Prefecture)

[Overseas Expansion Case Collection vol.2] Local reactions are the greatest harvest! Exhibited at Japan Expo Paris that got a lot of insight (Kyushu Economic Federation, Mr. Chiken Shigeyoshi)

[Overseas Expansion Case Collection vol.1] Succeed in attracting tourists with a PR strategy that combines local characters and SNS! (Mr. Toshiaki Arisawa, Genki Creation Division, Susaki City)

[Watch Video] 2019 Japan Expo Paris “WABI SABI” Highlights

The most energetic 4 days ever! Report on the 20th Japan Expo

[Watch Video] 2018 Japan Expo Paris “WABI SABI” Highlights

The long-awaited festival for Japanese fans will be held again this year in Paris, France! Japan Expo 2018 Report

Susaki City in Kochi Prefecture introduced a DELL 2-in-1 PC to enhance the transmission power of the “Susaki Ambassador Project 2019”

[TV special commemorating the 160th anniversary of friendship between Japan and France] Gérard Depardieu's Japan travel documentary to be broadcast in September

[Susaki Ambassador Project] French people who love Japan come to Japan and go to Susaki in Kochi Prefecture! 4 days to fully enjoy nature and culture

Nature, history, fairy tales! Oyabe City in Toyama Prefecture conducts an invitation project for “French cosplayers”

[Japan Expo Paris 2018] Held a briefing session for local governments