Japan Expo Paris

Europe's largest Japanese festival

There is no other comprehensive exhibition of Japanese culture representing the world except “Japan Expo Paris,” which has attracted over 250,000 visitors. Today, Japanese products are positioned as a primary market for overseas expansion. “WABI SABI (WABI SABI)” operated by our corporation is the largest and sole official pavilion dedicated to traditional and regional culture within Japan Expo Paris.

What is Japan Expo?

Japan Expo is a comprehensive exhibition of Japanese culture held in Paris since 2000, organized by JTS Group. It attracts approximately 200,000 visitors annually. It has become a leading Japanese cultural event worldwide and is positioned as a primary market for Japanese products seeking overseas expansion.

Event Schedule

Held annually for four days in July. The 2026 dates are July 9 (Thursday) - July 12 (Sunday).

Venue

Paris-Nord Villepinte Exhibition Center Parc des Expositions de Paris-Nord-Villepinte

Organizer

JTS Group

Visitors

Approximately 200,000 people annually

Featured Guests

Tetsuya Komuro (music producer), YOSHIKI (musician), Tonikaku Akarui Yasumura (comedian), Kyary Pamyu Pamyu (talent), Naoki Urasawa (manga artist), Kumamon (mascot character), Chocolate Planet (comedy duo), and many others

Events

Merchandise sales, workshops, autograph sessions, hands-on demos, Japanese cultural experiences, and more.

Click here for the "Japan Expo Paris 2025" event report ▶ French President Macron also visited! "Japan Expo Paris 2025" Event Report

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What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

WABI SABI is Japan Expo's only official pavilion dedicated to traditional Japanese culture. Since its first participation in 2011, it has continuously grown in visitor numbers year after year, attracting over 110,000 people to its 1,500㎡ space. Not only individual artists but also companies and local governments set up booths, showcasing traditional crafts, calligraphy, handmade goods, workshops, and more. It has established itself as a highly sought-after pavilion for fans seeking "authentic Japan." Additionally, stage performances by Japanese artists, including dance, sword fighting (tate), and band performances, are among its highlights.

Highlight Video *Video contains audio

For Japan Expo Exhibitions, Contact Japan Promotion

Japan Promotion is an authorized agent for Japan Expo Paris.

Japan Expo Official Website

Japan Promotion produces WABI SABI at Japan Expo and serves as the contact point for exhibitors.

Benefits of Exhibiting at WABI SABI

Direct sales to highly motivated Japan fans
Directly deliver your work and worldview overseas.
Interact and sell directly to many visitors.
Conduct test marketing overseas.
Leads to opportunities for social media exposure and media coverage.
Gain international sales results.

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Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

For your exhibition at WABI SABI, we provide support for creating your materials in French, on-site French translation assistance, and local support for exhibit setup, sales, and customer service. Additionally, if you wish, you can participate without physically attending. From your initial inquiry to your exhibition, we will accompany you every step of the way, tailoring our support to your needs.

Inquiry and Consultation
Meeting (Product and booth content review, consulting)
Application and Contract
Various support services for your exhibition (shipping, translation, etc.)
Venue setup and local staff arrangement
Japan Expo (Exhibition and Sales)
Post-event report and follow-up support

Frequently Asked Questions

Q. Who exhibits?

A. A wide range of individuals and organizations exhibit, from individual artists and traditional craftspeople to corporations and local governments. To date, there have been 13 exhibitions involving 1,214 participants, showcasing diverse genres of Japanese culture and craftsmanship to the world. *Figures up to 2025. The event was canceled in 2020 and 2021 due to the impact of the COVID-19 pandemic.

Q. How much does it cost?

A. Exhibiting is possible with a budget starting from approximately 500,000 yen. The cost varies depending on the exhibition content, so please contact us for a consultation first.

Q. Is it okay if I don't speak English or French?

A. Yes. Japanese-speaking staff will be stationed on-site.

Q. Is it possible to participate even if I cannot go overseas?

A. Yes. We offer exhibition representation and sales agency services.

Contact Us

If you are interested in exhibiting, we will review the exhibition category and content to match your activities. Please feel free to contact us first.

Get a free consultation

WABI SABI STORE
Japanese : https://wabisabistore.net/
English : https://wabisabistore.net/en/

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Published date:

2025-07-25

French President Macron is also visiting! “Japan Expo Paris 2025” event report

Report on the Japan Expo Paris 2025 event! I will tell you about cultural events that President Macron also visited, discussed on the traditional Japanese culture pavilion “WABI SABI (WABI Sabi).”

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Published date:

2024-07-31

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Europe's largest Japanese event “Japan Expo Paris (Japan Expo Paris)”. 2024 was a four-day period from July 11th to 14th, and over 200,000 Japanese fans gathered from All Over the World. The number of visitors and sales to the traditional culture pavilion “WABI SABI” is the highest ever. We gathered 150% to the previous year. I will look back on these suggestions.

Japan Expo Paris 2023 “WABI SABI Pavilion” Event Report

Published date:

2023-09-27

Japan Expo Paris 2023 “WABI SABI Pavilion” Event Report

Japan Expo Paris celebrated its 21st time this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

[Highlight Video] Japan Expo Paris 2022 “WABI SABI Pavilion”

Published date:

2022-09-26

[Highlight Video] Japan Expo Paris 2022 “WABI SABI Pavilion”

A highlight video showing 4 days of enthusiasm is being released! Please experience the heat of the event, which is full of love for Japanese culture.

Japan Expo Paris 2022 “WABI SABI Pavilion” Event Report [Breaking News]

Published date:

2022-08-09

Japan Expo Paris 2022 “WABI SABI Pavilion” Event Report [Breaking News]

Japan Expo Paris celebrated its 21st time this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

[Overseas Expansion Case Collection vol.17] Continue promotions to spread Karatsu ware around the world based on know-how gained at Japan Expo Paris

Published date:

2020-07-06

[Overseas Expansion Case Collection vol.17] Continue promotions to spread Karatsu ware around the world based on know-how gained at Japan Expo Paris

In this section, which is the 17th in the series, we asked the person in charge of the Karatsu Pottery Promotion Office of the Karatsu City Commerce, Industry and Tourism Department about current activities that continue to be promoted globally while renewing the image of Karatsu ware up until now, making use of their experience and know-how from overseas exhibitions.

[Overseas Expansion Case Collection vol.16] Strategically narrow down images and appeal the living appeal of the region (Fukui City)

Published date:

2020-06-29

[Overseas Expansion Case Collection vol.16] Strategically narrow down images and appeal the living appeal of the region (Fukui City)

In “Overseas Expansion Case Collection” vol.16, we asked the person in charge of Fukui City Hall in Fukui Prefecture about image strategies for overseas expansion and episodes about collaborations with world-famous film actors that were realized when exhibiting at Japan Expo Paris.

[Overseas Expansion Case Collection vol.15] Utilize overseas exhibition experience to seize opportunities for new activities and creative ideas (Mr. Kazuhiro Inomata)

Published date:

2020-06-22

[Overseas Expansion Case Collection vol.15] Utilize overseas exhibition experience to seize opportunities for new activities and creative ideas (Mr. Kazuhiro Inomata)

In “Overseas Expansion Case Collection” vol.15, we asked Kumiko artist Kazuhiro Inomata about an episode in France that connected one overseas exhibition experience to the next, and his aspirations for artist activities that always require extraordinary energy, from manufacturing to promotion.

[Overseas Expansion Case Collection vol.11] If you notice, the world is so close! I also devised ways to promote myself and exhibit (Origami Ato Okamoto Yuko)

Published date:

2020-05-25

[Overseas Expansion Case Collection vol.11] If you notice, the world is so close! I also devised ways to promote myself and exhibit (Origami Ato Okamoto Yuko)

In “Overseas Expansion Case Collection” vol.11, we asked origami accessory artist Okamoto Yuko, called “Origami Art,” about the reactions of each country she experienced during her local trips and ways to enjoy communicating with visitors at overseas events.

[Overseas Expansion Case Collection vol.8] Aiming for a new dimension of calligraphy that stimulates the five senses (Miho)

Published date:

2020-04-27

[Overseas Expansion Case Collection vol.8] Aiming for a new dimension of calligraphy that stimulates the five senses (Miho)

In “Overseas Expansion Case Collection” vol.8, we asked calligrapher Miho in detail about the secret to turning overseas experiences into new creative energy and the reactions of audiences in various countries.

[Overseas Expansion Case Collection vol.7] A book that conveys the way of life on the world stage (Fukushita Taro)

Published date:

2020-04-20

[Overseas Expansion Case Collection vol.7] A book that conveys the way of life on the world stage (Fukushita Taro)

In the “Overseas Expansion Case Collection” series vol.7, we asked calligrapher Fukushita Taro about his ingenuity to win the hearts of audiences on overseas stages and his current activities in various countries.

[Overseas Expansion Case Collection vol.6] Pursuing world-class Japanese beauty with a multifaceted approach (Mr. KIRIE)

Published date:

2020-04-13

[Overseas Expansion Case Collection vol.6] Pursuing world-class Japanese beauty with a multifaceted approach (Mr. KIRIE)

In the “Overseas Expansion Case Collection” series vol.6, we asked the “Japanese” art group KIRIE about local movements during overseas events and the state of recent projects that have diversified.

[Overseas Expansion Case Collection vol.5] Making “Awa Odori” the Common Language of the World (Creative Dance Group Takarafune)

Published date:

2020-04-06

[Overseas Expansion Case Collection vol.5] Making “Awa Odori” the Common Language of the World (Creative Dance Group Takarafune)

In the “Overseas Expansion Case Collection” series vol.5, we asked the creative dance group Takarafune about their attitude when standing on stage in each country and their passion for connecting Japanese traditions to the future.

[Overseas Expansion Case Collection vol.4] Rediscover local appeal through overseas exhibitions, improving on-site responsiveness is also a major weapon (Mr. Hiromi Kobayashi, Tochigi City Hall General Policy Department)

Published date:

2020-03-30

[Overseas Expansion Case Collection vol.4] Rediscover local appeal through overseas exhibitions, improving on-site responsiveness is also a major weapon (Mr. Hiromi Kobayashi, Tochigi City Hall General Policy Department)

In the “Overseas Expansion Case Collection” series vol.4, we asked Mr. Hiromi Kobayashi from the Tochigi City Hall General Policy Department about inbound promotion, marketing, and activities of the local character Tochisuke, etc. that make use of the awareness and experience gained through overseas exhibitions.

Japan Expo Paris

Europe's largest Japanese festival

What is Japan Expo?

What is "WABI SABI"? The Official Pavilion Showcasing Authentic Japanese Culture

For Japan Expo Exhibitions, Contact Japan Promotion

Benefits of Exhibiting at WABI SABI

Peace of Mind for First-Time International Exhibitors: The Japan Expo Process

Frequently Asked Questions

Contact Us

Latest Report

French President Macron is also visiting! “Japan Expo Paris 2025” event report

A new sales record has been set! JAPAN EXPO Paris 2024 bulletin

Other Related Articles

Japan Expo Paris 2023 “WABI SABI Pavilion” Event Report

[Highlight Video] Japan Expo Paris 2022 “WABI SABI Pavilion”

Japan Expo Paris 2022 “WABI SABI Pavilion” Event Report [Breaking News]

[Overseas Expansion Case Collection vol.17] Continue promotions to spread Karatsu ware around the world based on know-how gained at Japan Expo Paris

[Overseas Expansion Case Collection vol.16] Strategically narrow down images and appeal the living appeal of the region (Fukui City)

[Overseas Expansion Case Collection vol.15] Utilize overseas exhibition experience to seize opportunities for new activities and creative ideas (Mr. Kazuhiro Inomata)

[Overseas Expansion Case Collection vol.11] If you notice, the world is so close! I also devised ways to promote myself and exhibit (Origami Ato Okamoto Yuko)

[Overseas Expansion Case Collection vol.8] Aiming for a new dimension of calligraphy that stimulates the five senses (Miho)

[Overseas Expansion Case Collection vol.7] A book that conveys the way of life on the world stage (Fukushita Taro)

[Overseas Expansion Case Collection vol.6] Pursuing world-class Japanese beauty with a multifaceted approach (Mr. KIRIE)

[Overseas Expansion Case Collection vol.5] Making “Awa Odori” the Common Language of the World (Creative Dance Group Takarafune)

[Overseas Expansion Case Collection vol.4] Rediscover local appeal through overseas exhibitions, improving on-site responsiveness is also a major weapon (Mr. Hiromi Kobayashi, Tochigi City Hall General Policy Department)