[Overseas Expansion Case Collection vol.5] Making “Awa Odori” the Common Language of the World (Creative Dance Group Takarafune)

“Overseas Expansion Case Collection” vol.5 released!

The “Overseas Expansion Case Collection” series interviews people who have exhibited at events managed by Japan Promotion so far, and listens to valuable stories about reactions from countries around the world that they have actually witnessed and their subsequent activities.

In this section, which is the 5th in the series,Creative dance group Takarabune-samaWe asked about each country's attitude when standing on stage and their enthusiasm for connecting Japanese traditions to the future.

≪Click here for past articles≫
●vol.1 “Succeed in attracting tourists with a PR strategy that combines local characters and SNS! (Mr. Toshiaki Arisawa, Genki Creation Division, Susaki City)”
●vol.2 “Local reactions are the greatest harvest! Exhibited at Japan Expo Paris that got a lot of insight (Kyushu Economic Federation, Mr. Chiken Shigeyoshi)”
●vol.3 “Overseas exhibition experience triggered the “Oyabe Fairy Tale Party” (Mr. Yukihiro Funami, Tourism Promotion Division, Oyabe City, Toyama Prefecture)”
●vol.4 “Rediscover local appeal through overseas exhibitions, improving on-site responsiveness is also a major weapon (Mr. Hiromi Kobayashi, Tochigi City Hall General Policy Department)”‍

≪About current activities≫

Pursuing the possibilities of expression in diverse fields that are not bound by conventional forms

Japan Expo ParisTheir stage appearances have received a huge response every year, and now1/3 of the year is an overseas performanceThat's it. Not only did domestic evaluations rise, but I feel that the new field will expand steadily, with people actually watching the stage becoming fans, and being invited to events in their home countries.
As we actively work on performances and workshops at schools overseas, starting with Germany, Spain, and the Philippines, appearances at domestic festival club events, and collaborations with DJs, we have received many offers from various countries next year and beyond. Utilizing my experience of touring 38 cities around the world so far,“Awa dance” that is not bound by conventional formsI would like to spread the exciting appeal of all over the world.

≪Advice/Future Goals≫

In order not to end up with “Japanese traditions”

As a Treasure ShipSolo performances on all continentsTo make people around the world more aware of “Awa Odori,” in other words, not just as a traditional Japanese performing art, but like “karate (KARATE)” and “ramen (RAMEN),”Japanese culture is familiar all over the worldOur goal is to make it deeply entrenched as one of them. We want people who are interested in Awa Odori to experience dancing on their own as a result of our performances, and set up groups to further deepen... I would like to create such a movement around the world. If such an organization needs our support, we will always consult with you, and we plan to provide guidance both domestically and internationally.
Also, in order to achieve this goal, of course, it is necessary to improve performance techniques,Properly assess the sales know-how required from time to timeI think it's also very important to have a desire to become true friends with people from all over the world by devising ingenuity and ingenuity in charm and communication that are always liked by people.

≪Know-how for success≫

[Before exhibiting]
‍● In addition to appearing at domestic events, solo performances and nationwide tours will be held.
● Performed at domestic middle and high schools and corporate parties.
● TV Tokyo “Sesame Street” (2007) and other media appearances.
↓
[Support and ingenuity]
● Greetings from various countries and popular youth sayings were researched and incorporated into the program.
● The management staff are all on good terms like a family, and support related to the staging environment is solid, so you can always stand on the stage with peace of mind.
★ Point ★
We listen to trends in each country from local interpreter staff and apply them to performances.
Thanks to stable stage support, you can always face the actual performance with peace of mind.
↓
[Results]
● I was invited to an event in my hometown (Italy) by someone who watched the Japan Expo Paris stage and became a fan.
● It has gained popularity in Japan, and now they perform on stage more than 300 times a year.
● Tour 38 cities around the world and receive praise. Numerous offers from around the world next year and beyond.
★ Point ★
Seize opportunities at events in other countries in the wake of stage appearances at Japan Expo Paris.
Overseas performances were well received, and offers flooded in from home and abroad.
↓
[After that]
● Requests for appearances at domestic and international events in Japan have increased.
● Activities have also expanded into the field of “space decoration,” which I had originally aspired to.
● Based on local responses, activities in France are poised to continue over the long term.
★ Point ★
At the same time as getting closer to the expression you want to aim for, the range of activities is expanding greatly by actively challenging new encounters and possibilities.

Thank you, the creative dance group Takarafune, for sharing your valuable stories!
In vol.6 that follows, a “Japanese” art group that stands on stages in various countries and continues to pursue world-class Japanese beautyKIRIEI would like to ask about local movements during overseas events and the state of recent projects that have diversified.

◎ Interviewee: Creative dance group Takarabune-sama

[Events you exhibited at]
Japan Expo Paris “WABI SABI” (2015-2019)
MOSHI MOSHI NIPPON FESTIVAL (2016 · 2018)
JapanManga Night “A-MA-NE” (2018)
“ADIHEX “" Miyabi "” (2019)”

‍

●Creative Dance Group Takarafune Homepage＞＞＞https://takarabune.org/
●Creative dance group Takarafune Twitter＞＞＞https://twitter.com/Takarabune_info
●Creative dance group Takarafune Facebook＞＞＞https://www.facebook.com/Takarabune.official

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