Traditional industry

Appropriately disseminate and match more added value than expected

“What is the added value of traditional crafts?” “What are overseas users and buyers looking for?” We have long been facing efforts to appropriately disseminate the appeal and characteristics of traditional crafts, which are high value-added products, and match them with overseas targets. There are stories that can be created and places that can only be realized through continuous trial and error.

host cities

6618

Exhibitions handled

581

Production media

※As of 2024/11

Japanese fans from all over Europe gathered in London again this year! 3 days of enthusiasm at “Hyper Japan 2016”

From 2016/11/25 (Friday) to 27 (Sun), the UK's largest Japanese cultural event “Hyper Japan Christmas Market” will be held in London, England. Japan Promotion produced the traditional culture pavilion “MIYABI”.

Event Production Workshop MOSHI MOSHI BOX Harajuku Tourist Information Center

A “Wabi Sabi” experience that will polish your mind! Let's learn about the Japanese culture you've always admired tea ceremony workshop

On Saturday, November 19, the “Urasenke Tea Ceremony Workshop” will be held. This is a collaboration project with the MOSHI MOSHI NIPPON Project developed by Asobi Systems Co., Ltd.

Event Production Workshop MOSHI MOSHI BOX Harajuku Tourist Information Center

Burn your heart and you're the Yell of Youth! The secret of a world-class “cheering battle”

On Saturday, November 5, the “Cheering Battle Workshop” will be held. This is a collaboration project with the MOSHI MOSHI NIPPON Project developed by Asobi Systems Co., Ltd.

Event Production Workshop MOSHI MOSHI BOX Harajuku Tourist Information Center

What would you make? Everyone from adults to children can take on the challenge of creating a traditional craft full of dreams, ame-zaiku!

The “Amezaiku Workshop” will be held on 10/29 (Sat). This is a collaboration project with the MOSHI MOSHI NIPPON Project developed by Asobi Systems Co., Ltd.

Event Production Workshop MOSHI MOSHI BOX Harajuku Tourist Information Center

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Traditional industry

Appropriately disseminate and match more added value than expected

Japanese fans from all over Europe gathered in London again this year! 3 days of enthusiasm at “Hyper Japan 2016”

A “Wabi Sabi” experience that will polish your mind! Let's learn about the Japanese culture you've always admired tea ceremony workshop

Burn your heart and you're the Yell of Youth! The secret of a world-class “cheering battle”

What would you make? Everyone from adults to children can take on the challenge of creating a traditional craft full of dreams, ame-zaiku!

“Fox” has appeared in the mecca of pop culture! Experience traditional Japanese festival bayashi

Let's experience traditional Japanese beauty! The “Japanese” world of art that you can enjoy wearing

Resonate, the sound of the soul! Impressive! Wadaiko workshop

There's still more festivities! Let's connect with the world through “Awa Odori”!

[Watch Video] Japan Expo Paris “WABI-SABI 2016” Highlights

[Number of Visitors, Event Scale, Implementation Details] Japan Expo Paris 2016 Interim Report

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