WABI SABI

An official pavilion coveted by Japanese fans looking for the real thing

“Japan Expo Paris (Japan Expo Paris)” is one of the largest Japanese events in Europe, with over 250,000 Japanese fans flocking in every year. Among them, “WABI SABI” is the only official Japanese traditional culture pavilion produced by our corporation and approved by the organizer. Starting with participation in 2011, the number of visitors has continued to increase year by year, and a total of over 110,000 people gather in the 1500 square meter space. Not only individual artists but also companies and local governments are expanding their booths and developing traditional crafts, calligraphy, handmade products, workshops, etc. It has been established as a pavilion coveted by fans seeking “the real Japan.” Also, the stage performed by Japanese people, such as dancing, sword fighting, and band performances, is one of the highlights.

Nature, history, fairy tales! Oyabe City in Toyama Prefecture conducts an invitation project for “French cosplayers”

Oyabe City in Toyama Prefecture, also known as the local characters Mergiu-kun and Melmomo-chan, held a community-based event “Oyabe Fairy Tale Party” inviting idols and cosplayers on 3/24 (Sat) and 25 (Sun).

[Japan Expo Paris 2018] Held a briefing session for local governments

On 9/25 (Monday), the “2018 Japan Expo” WABI SABI Pavilion exhibition briefing session for local governments held in Paris, France was held at Ivy Hall in Aoyama, Tokyo.

[Watch Video] 2017 Japan Expo Paris “WABI SABI” Highlights

In July, we released a highlight video that revived the enthusiasm of WABI SABI and the excitement and excitement of the visitors at the Japan Expo, which unfolded in Paris, the city of flowers.

Japan Expo Paris 2017 Media Report

The holding of “Japan Expo Paris 2017” this year and the activities of each exhibitor attracted a great deal of attention from various media. In this article, we will introduce this year's efforts related to the Japan Expo and the results of publication in various media before and after the exhibition period.

The world's biggest Japanese cultural event kicks off again this year! Japan Expo Paris 2017 Event Report

The 18th Japan Expo Paris was held from 7/6 (Thu) to 9 (Sun). Under the theme of “road,” WABI SABI in 2017 strongly appealed to many Japanese fans for their skillful expressive techniques and passionate performances that each artist has pursued.

[Susaki Ambassador Project] Susaki City in Kochi Prefecture is developing full-scale inbound business in France

Susaki City in Kochi Prefecture, which has decided to exhibit at the 2017 Japan Expo Paris, which is about to open on 7/6 (Thursday), has started activities to attract foreign tourists.

Karatsu City, Saga Prefecture promotes Karatsu ware for the first time at the Japan Expo [Saga TV/Mainichi Newspaper/Asahi Shimbun, etc.]

Potters from 3 potteries who decided to exhibit at the “WABI SABI” pavilion with the support of Karatsu City expressed their determination to exhibit to Mayor Tatsuro Mine on 2017/6/29 (Thursday). Karatsu ware was being promoted for the first time at the Japan Expo, and it was widely reported in various media.

“Mergiu-kun and Melmomo-chan” from Oyabe City, Toyama Prefecture make their first appearance in Harajuku! PR event held for Japan Expo exhibition

When exhibiting at the Japan Expo “WABI SABI” in July, Oyabe City in Toyama Prefecture held a PR event with local characters “Mergiu-kun and Melmomo-chan” for the first time in Harajuku on 6/20 (Tuesday).

Oyabe City, Toyama Prefecture announces determination to exhibit at Japan Expo [Kitanihon Shimbun, Toyama Shimbun, Hokkoku Shimbun]

On 2017/5/25 (Thursday), Oyabe City in Toyama Prefecture announced its exhibition at the Japan Expo Paris at a regular press conference. The local characters “Mergiu-kun and Melmomo-chan” are also excited enough to go to France. The booth will be displayed on the stage, which will greatly liven up the venue.

Fukui City Announces Exhibit at Japan Expo [NHK News, Chunichi Shimbun, Fukui Shimbun, Sankei Shimbun, etc.]

Fukui City held a press conference on 2017/5/29 (Monday) and announced their exhibition at the Japan Expo Paris “WABI SABI Pavilion”. Currently, it is widely reported in NHK News, Chunichi Shimbun, Fukui Shimbun, Sankei Shimbun, etc.