Traditional industry

Appropriately disseminate and match more added value than expected

“What is the added value of traditional crafts?” “What are overseas users and buyers looking for?” We have long been facing efforts to appropriately disseminate the appeal and characteristics of traditional crafts, which are high value-added products, and match them with overseas targets. There are stories that can be created and places that can only be realized through continuous trial and error.

host cities

6618

Exhibitions handled

581

Production media

※As of 2024/11

[2023 Event Review] Next year will also be a year of leaps and bounds! Japan Promotion Jobs

Japan Promotion continued to bring the beauty of Japan to the Middle East, Europe, America, and the world in 2023 together with artists and companies. I will look back on the art fairs and exhibitions that our corporation supported and produced.

Outbound support Exposition JAPAN EXPO Paris

[Highlight Video] Japan Expo Paris 2023 “WABI SABI Pavilion”

A highlight video showing 4 days of enthusiasm is being released! Please experience the heat of the event, which is full of love for Japanese culture.

Outbound support Exposition Maison & OBJET

Maison et Objet to exhibit at 2023 Interior & Design Hall of Fame

The “Tokyo Handicraft” pavilion, which conveys the appeal of traditional Tokyo crafts, was exhibited at Maison et Objet 2023 under the management of Japan Promotion. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.

Outbound support Exposition JAPAN EXPO Paris

Japan Expo Paris 2023 “WABI SABI Pavilion” Event Report

Japan Expo Paris celebrated its 21st time this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

Outbound support Art Fair World Art Dubai

A splendid stage full of brilliance where the wealthy gather! “World Art Dubai 2023” Report [Breaking News]

Free trade was promoted around the world's largest artificial port called “Jebel Ali,” and “World Art Dubai 2023” was held over 4 days from 2023/3/9 (Thu) to 12 (Sun) in Dubai, the city of the United Arab Emirates (UAE), which is now called the center of the Middle East economy.

Outbound support Exposition JAPAN EXPO Paris

[Highlight Video] Japan Expo Paris 2022 “WABI SABI Pavilion”

A highlight video showing 4 days of enthusiasm is being released! Please experience the heat of the event, which is full of love for Japanese culture.

Outbound support Exposition JAPAN EXPO Paris

Japan Expo Paris 2022 “WABI SABI Pavilion” Event Report [Breaking News]

Japan Expo Paris celebrated its 21st time this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

Outbound support Art Fair World Art Dubai

The highest number of visitors and responses ever! “World Art Dubai 2022” will be held in Dubai

World Art Dubai 2022 was held in Dubai, United Arab Emirates from 2022/3/16 (Wed) to 19 (Sat). These two years have been at the mercy of the spread of the novel coronavirus, both in our daily lives and in the art market. At this year's event, which achieved an almost complete recovery from global turmoil, the number of visitors surpassed before the spread of the infection, and recorded the highest number of visitors in history.

Outbound support Online Store WABI SABI STORE

“WABI SABI STORE” has entered 2021!

New winter products have appeared at “WABI SABI STORE,” which sells a number of high-quality items interlaced with Japanese culture and traditions both domestically and internationally!

Outbound support Art Fair World Art Dubai

[Event Report] World Art Dubai 2020 full of joy and vibrancy of the resumption of the “Meet Art at Last” event

In 2020/10, Japan Promotion participated in the international art fair “World Art Dubai 2020” held in Dubai, United Arab Emirates as part of JAPAN TIDE, a Japanese culture dissemination project that has been developing since 2017, and developed a booth specializing in Japan art with the largest floor area within the same art fair.

See other achievements and examples

Artists/Creators

Business

Media