Business

Numerous achievements, from overseas expansion, from the first step to large-scale proposals

“Can our products be accepted overseas?” We have many achievements and examples related to developing overseas sales channels, from early-stage test marketing, to large-scale proposals to department store groups for the wealthy overseas. Furthermore, so far, we have provided inbound and outbound policy support to 27 local governments and region-related organizations, and have produced impactful results.

Host cities

Inbound cities

581

Production media

※As of 2024/11

[2023 Event Review] Next year will also be a year of leaps and bounds! Japan Promotion Jobs

Japan Promotion continued to bring the beauty of Japan to the Middle East, Europe, America, and the world in 2023 together with artists and companies. I will look back on the art fairs and exhibitions that our corporation supported and produced.

Outbound support Exposition JAPAN EXPO Paris

[Highlight Video] Japan Expo Paris 2023 “WABI SABI Pavilion”

A highlight video showing 4 days of enthusiasm is being released! Please experience the heat of the event, which is full of love for Japanese culture.

Outbound support Exposition Maison & OBJET

Maison et Objet to exhibit at 2023 Interior & Design Hall of Fame

The “Tokyo Handicraft” pavilion, which conveys the appeal of traditional Tokyo crafts, was exhibited at Maison et Objet 2023 under the management of Japan Promotion. In Paris in the fall, the high quality and beauty of Japanese “handicrafts” were appealed to buyers gathered from around the world, leading to the expansion of new sales channels.

Outbound support Exposition JAPAN EXPO Paris

Japan Expo Paris 2023 “WABI SABI Pavilion” Event Report

Japan Expo Paris celebrated its 21st time this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

Outbound support Exposition JAPAN EXPO Paris

[Highlight Video] Japan Expo Paris 2022 “WABI SABI Pavilion”

A highlight video showing 4 days of enthusiasm is being released! Please experience the heat of the event, which is full of love for Japanese culture.

Outbound support Exposition JAPAN EXPO Paris

Japan Expo Paris 2022 “WABI SABI Pavilion” Event Report [Breaking News]

Japan Expo Paris celebrated its 21st time this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

Outbound support Online Store WABI SABI STORE

“WABI SABI STORE” has entered 2021!

New winter products have appeared at “WABI SABI STORE,” which sells a number of high-quality items interlaced with Japanese culture and traditions both domestically and internationally!

Outbound support Online Store WABI SABI STORE

Overseas media are also paying attention to the trend of “WABI SABI STORE”!

The news of “WABI SABI STORE,” which opened on 7/1, has already been picked up by overseas media and has become a hot topic.

Outbound support Exposition JAPAN EXPO Paris

[Overseas Expansion Case Collection vol.17] Continue promotions to spread Karatsu ware around the world based on know-how gained at Japan Expo Paris

In this section, which is the 17th in the series, we asked the person in charge of the Karatsu Pottery Promotion Office of the Karatsu City Commerce, Industry and Tourism Department about current activities that continue to be promoted globally while renewing the image of Karatsu ware up until now, making use of their experience and know-how from overseas exhibitions.

Outbound support Online Store WABI SABI STORE

A collection of masterpieces reflecting Japan's “now”! “WABI SABI STORE” is open!

On 2020/7/1 (Wednesday), the hugely popular pavilion “WABI SABI” at Japan Expo Paris representing the world will open an online store “WABI SABI STORE” for fans from various countries.

See other achievements and examples

Artists/Creators

Traditional industry

Media