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JapanEXPO Exhibit Support｜Official Pavilion “WABI SABI”

“Japan Expo Paris” is a comprehensive exhibition of Japanese culture representing the world.

Today, Japanese products are positioned as a market they should enter first in order to expand overseas. Japan Promotion, which is the exhibition window for the event's only official Japanese traditional culture pavilion “WABI SABI,” provides one-stop support from translation, local operation, and sales.

What is Japan Expo?

The Japan Expo is a comprehensive exhibition of Japanese culture that has been held in Paris since 2000 under the auspices of JTS GroupSefa EVENT.

The number of visitors is approximately 250,000 every year. It is a Japanese cultural event representing the world, and it is positioned as a market where Japanese products should first expand in order to expand overseas.

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Click here for the “Japan Expo Paris 2025” event report ▶ French President Macron is also visiting! “Japan Expo Paris 2025” event report

What is “WABI SABI”? An official pavilion that conveys authentic Japanese culture

WABI SABI is JapanEXPO's only official traditional Japanese culture pavilion.

Starting with participation in 2011, the number of visitors has continued to increase year by year, and a total of over 110,000 people gather in the 1500 square meter space. Not only individual artists, but also companies and local governments are expanding their booths and developing traditional crafts, calligraphy, handmade products, workshops, etc. It has been established as a pavilion coveted by fans seeking “the real Japan.”

Also, the stage performed by Japanese artists, such as dance, sword fighting, and band performances, is one of the highlights.

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▼ Highlight video

WABI SABI is produced by Japan Promotion and is in charge of the exhibition window.

Learn more about WABI SABI ▶WABI SABI

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What you can gain by exhibiting at WABI SABI

• Can be sold directly to highly motivated Japanese fans
• You can deliver your own work and worldview directly overseas
• You can interact and sell in real life with many visitors
• Test marketing can be done overseas
• It leads to opportunities for SNS diffusion and media coverage
• Overseas sales results can be obtained

Even if it's your first time exhibiting overseas, don't worry. Exhibition flow

When exhibiting WABI SABI, in addition to creating products in French, we will also provide English/French translation support at the venue on the day, and support for local exhibition setup/sales/customer service.
Also, if you wish, you can participate without going to the site yourself.
From inquiries to exhibitions, we will accompany you while being close to your wishes.

1. Inquiries/Consultations
2. Selection (confirmation of exhibition genres and contents)
3. Meeting (consulting on exhibited products and booth contents)
4. Application and contract
5. Various support for exhibiting (transportation, translation, etc.)
6. Venue set-up and local staff arrangements
7. Japan Expo held (exhibition/sale)
8. Report after returning to Japan/support after the exhibition

FAQs

Q. What kind of people are exhibiting?
A. People from various business categories, from individual artists to traditional craft businesses, companies, local governments, etc., exhibited a total of 15 times.

Q. How much does it cost?
A. It depends on the content of the exhibition. Please contact us first.

Q. Is it OK if I don't speak English or French?
A. Yes. Japanese-speaking staff will be stationed on-site.

Q. Can you handle it even if you can't go abroad?
A. Yes. There are proxy exhibitors and sales agency services.

inquiring

If you wish to exhibit, we will check the exhibition genre and content according to the details of your activities. Please feel free to contact us first.

[Get a free consultation ▶]