We have started an overseas contract sales service for traditional crafts

Support for developing overseas sales channels with no exhibition fees

World-class traditional craft techniques that have been handed down through the history and climate of Japan and the continuous refinement of craftsmen. We have started a support service for those aiming to expand overseas sales channels.
Registration and exhibition fees are free. Matching is carried out based on product information provided at the time of registration, and sales and PR activities are carried out to events, buyers, shops, and collectors in various countries.
In particular, when demand is expected, we have also established recruitment quotas under the “purchase system.”
Please feel free to contact us if you would like registration methods or materials.

Consultations and requests for materials regarding consignment sales registration are being accepted at any time
‍below, or”Contact email formPlease contact us from”. The person in charge will reply to you shortly.
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◎ Address: Japan Promotion Association
◎ Address: 4th Floor, Ebina Building, 6-18-10 Jingumae, Shibuya-ku, Tokyo 150-0001
◎ Telephone: 03-5766-2450/Fax: 03-5766-2451
◎ Email: info@japanpromotion.org

The beautiful techniques of traditional Japanese crafts recognized by the world's wealthy

This year 2017CHINA NATIONAL PUBLICATIONS IMP.& EXP. CORP. SHENZHEN BRANCH (CNP SHENZHEN BRANCH)EC site brand launched by investing a huge amount of 1.3 billion dollars”Dismiss the cottonWe are participating in” and are developing promotions for wealthy Chinese people who are in high demand for traditional Japanese crafts based in Shenzhen, Shanghai, and Beijing.

At the “China (Shenzhen) International Cultural Exposition” held from 5/11 (Thu) to 15 (Mon), 15 groups of workshops and companies exhibited.
A number of original, high-quality products, such as lacquerware, glass products, Nambu ironware, porcelain, pottery, inlays, Japanese paper lighting, etc., attracted visitors, and in addition to being sold on the spot, high-priced products were also concentrated and purchased under the same brand, and they also gained a new path to the next Shanghai/Beijing.

China's largest cultural fair with 500,000 visitors

This China (Shenzhen) International Cultural Fair is a cultural event with all 31 cities and countries exhibiting in Hong Kong, Macau, and Taiwan.
It is one of the largest in China. The number of visitors this year in 2017 was 500,000 over 5 days, 20,000 overseas buyers, and the implementation area rose to 105,000 square meters.

The heat is swirling in the Chinese market now

Everything you see and everything you meet is full of energy and dynamic. The huge venue of over 100,000 square meters covers all cultural industries from all over China, such as media, lifestyle, tourism, science, food, entertainment, and art.
It is also a major exposition where national executives are invited as VIPs, and it is also characterized by the richness of international colors. Forty countries and regions are participating from overseas, and more than 110 companies from five continents are exhibiting.

From Shenzhen to Beijing/Shanghai to Asian markets

Shenzhen is said to be China's fourth largest economic city after Beijing, Guangzhou, and Hong Kong.
The GDP per capita is the highest in China. In addition to being headquartered by Tencent, a major Chinese IT company that provides the SNS “WeChat,” which is used by 1.1 billion people around the world, it is also called “China's Silicon Valley,” as symbolized by the huge electric town where parts from around the world are arranged, and it has achieved remarkable economic development.

According to the marketing of the CNP Shenzhen branch at the China (Shenzhen) International Cultural Exposition this time, “technology,” “design,” and “quality” unique to Japan were cited as strengths of traditional Japanese crafts. Demand for Japanese brands is expected to increase in proportion by strategically increasing actual exposure opportunities.

Also, the online purchase rate of Chinese people has already surpassed store purchases, and in the future”Dismiss the cotton” The site is poised to take an initiative to share traditional Japanese crafts in Asia from China.

A female company executive who bought a Nanbu ironware iron kettle with “Shake Cotton” said the following.

“In China, iron kettles are decided to be black. In the case of Japanese products, there are beautiful color variations such as pink, blue, and green, and there are various shapes and patterns. Even if it's expensive, I definitely want to get one if I like it. This is really a huge attraction.”

From these local voices, we can see not only the techniques that have been built up in tradition, but also the sincerity of Japanese creators who further elaborate their ingenuity.

Next, we will tour the Beijing International Book Fair (NINF2017) from 8/23 (Wed) to 24 (Thu), and then the Shanghai Paper World (Shanghai International Exhibition Hall) from 9/21 (Thu) to 23 (Sat).

China (Shenzhen) International Cultural Expo
‍◎ Period: 2017/5/11 (Thu) -15 (Mon)
◎ Venue: Shenzhen Convention and Exhibition Center
‍＞＞ Go to the official website of “Shoshita Cotton”

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