Japanese culture is taking over! “MOSHI MOSHI NIPPON FESTIVAL 2016 IN TOKYO” CLOSES

2 days full of Japanese culture

“MOSHI MOSHI NIPPON FESTIVAL 2016 (MOSHI MOSHI NIPPON FESTIVAL 2016 IN TOKYO)” disseminated “Japan Culture Now” from 2016/11/26 (Sat) to 27 (Sun). The Tokyo Gymnasium, which became the venue, was filled with enthusiastic cheers.

＞＞MOSHI MOSHI NIPPON FESTIVAL 2016 IN TOKYO official website

First entry into the domestic pop culture world

The Moshi Moshi Nippon Festival, commonly known as the “Moshi Festival,” is hosted by Asobisystem's project team, which includes many current exciting artists, such as Kyary Pamyu Pamyu, Nakata Yasutaka, and CAPSULE, and was launched in 2014 as a Japanese pop live event representing “Harajuku kawaii culture.” Enthusiastic Japanese fans are rushing in not only from within Japan, but also from overseas.
From this fiscal year 2016, Japan Promotion will participate as a content partner, and within the venue”WABI-SABI PAVILION” was opened. Based on the concept of a “comprehensive experience of Japanese culture,” we have produced a variety of traditional and regional cultural contents, such as impressive traditional performances and workshops.
Also, for local governments, it was a place where PR effects for a completely new audience from Tokyo to the world were clearly evident due to the good work of local characters.

Japanese experiential entertainment

FY2016 was a fusion of traditional culture and modern culture, and was full of intense Japanese power. Exhibitions and workshops showcasing traditional techniques and craftsmanship also shone with remarkable brilliance. I would like to express my sincere gratitude to all the exhibitors and stage performers who made the venue exciting.

In addition to popular workshops such as tea ceremony demonstrations and calligraphy and sumi-painting, unique and rare menus such as ancient Japanese weapon making, candy crafting, and “cheering battles” where people wear school runs also attracted attention, and many customers came.

Local government PR is also going great

Many foreign tourists with families and young people come to the festival, and local characters are very popular. Not to mention the stage shows, cheers rise everywhere you go, and there are even queues waiting to be filmed. Domestic and international media and SNS were also very popular, contributing greatly to regional PR.

Related events

Asobi System Co., Ltd., which hosts the “Moshi Moshi Nippon Festival 2016,” is developingMOSHI MOSHI NIPPON PROJECTA collaboration project is being held at the tourist information center “Moshi Moshi Box” in Harajuku, Tokyo.
On Saturdays (irregular) from 13:00 to 17:00, workshops are held where people can easily experience Japanese culture, providing a unique place to learn. Please feel free to join us when you are in the area.

＞＞List of Moshi Moshi Box Workshops

Moshi Moshi Nippon Festival 2016
MOSHI MOSHI NIPPON FESTIVAL 2016 IN TOKYO
‍■Schedule
11/24 (Thu) -27 (Sun)
*24th (Thu) and 25th (Fri): Moshi Moshi Nippon Symposium 2016
※26th (Sat) and 27th (Sun): MOSHI MOSHI NIPPON FESTIVAL2016
■Opening hours
11:30/Start 13:00
■Venue
Tokyo Gymnasium (1-17-1 Sendagaya, Shibuya-ku, Tokyo)
■Special Cooperation
Tokyo Metropolitan Government/Tokyo Tourism Foundation (Tokyo Brand Promotion Project)
■Organizer
“MOSHI MOSHI NIPPON FESTIVAL 2016 in TOKYO” Executive Committee
■Planning/Production/Operation
ASOBISYSTEM/ HOT STAFF PROMOTION/ PIF/ FRONTIER INTERNATIONAL
‍＞＞MOSHI MOSHI NIPPON FESTIVAL 2016 IN TOKYO official website

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