Test sales service “Maison Wa” in central Paris as the first step in overseas expansion

Test sales service “Maison Wa” in central Paris as the first step in overseas expansion

2024-09-02
Until now, our corporation has supported various events such as art fairs, various events, solo exhibitions, and exhibitions in France. While receiving a lot of feedback, we will launch consignment sales at a shop located in central Paris as a new service.

Store name: “Maison Wa” (Maison Wa)/8 bis rue Villedo 75001 Paris FRANCE
    “Maison Wa Sainte Anne” (Maison Wa Sainte Anne) /12 Rue Sainte Anne 75001 Paris FRANCE
Official website:https://www.maisonwa.com

Consignment sales at a Japanese craft store representing Paris

The city of Paris is a round city that starts from the 1st district in the center and is divided up to the 20th arrondissement while drawing a circle like a swirl of snails.
“Maison Wa,” which is in the 1st district with many historic buildings and is about a 5-minute walk from the Opera and the Louvre Museum, is the stage for this consignment sale. The store is fully glazed and has good visibility, so you can clearly see the inside of the store even from outside.

メゾンワの外観。全面ガラス張りで店内の様子も見える
The inside of the store is fully glazed, so you can see the inside of the store even from outside

It opened in 2015. Since then, we have been handling high-quality products that combine traditional Japanese design with modern design. Tableware, furoshiki, Japanese clothes, Japanese-style accessories, small items, bags, stationery, traditional crafts... The Japanese-made household goods lined up in the 158-square-meter store stimulate creators and people with high cultural and intellectual interest from around the world, including Parisian Parisiennes, who are highly sensitive to walking down the street.
Also, in the surrounding area, there are many Japanese restaurants and Japanese-related stores that have been gaining popularity mainly among young people, and one of the features is that not only local but also buyers and distributors from various countries visit to gather Japanese crafts and information.

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メゾンワの店内。着物や木製品などが整然と並べられている
The interior of Maisonwa is particular about displays

Test marketing base “Maison Wa”

Until now, in addition to purchasing products independently at the same store, we have supported many artists, companies, and local governments as a stage for market research aimed at expanding the European market. We have a selection of items that make you feel like good old Japan while also being familiar with modern life.
The pottery gallery, for example, is a porcelain sake cup in the shape of a wine glass. The accessory artist creates bracelets using beads made in Japan. The Mizubiki Design Unit sold chopstick rests and chopstick sets made in Mizubiki.
The company also has many achievements. The accessory manufacturer has received a total of 1500 orders from select shops in Paris. A tenugui manufacturer has received an order for 3000 Christmas novelty goods from a local company. Companies that handle recycled kimonos have fixed fans and sold about 300 stoles etc. at stores. In addition, local governments such as Aomori, Akita, Kyoto, Yamanashi, Gifu, Fukui, and Saga are also implementing test marketing.

メゾンワの店内。食器が並んでいる
While making use of traditional Japanese patterns and designs, there are only items that fit into modern life

Focus on your work with generous support

“Maison Wa” has been selling Japanese products and conducting test marketing events for about 10 years, and is familiar with the local culture, market, and customer needs. While making use of that know-how, products are effectively promoted and exhibited and sold. You can get real opinions on products through actual sales ahead of troublesome overseas expansion. Furthermore, since there is support in various fields such as various proposals and sales promotion, including complicated procedures for international logistics, users can concentrate on their original work, such as production.

Also, the sister store “Maison Wa Sainte Anne” is a 1-minute walk from “Maison Wa.” Here, too, they handle a variety of Japanese products such as traditional crafts and daily necessities, and consignment sales are carried out at any of the stores.
If you are interested,inquiringPlease feel free to contact us at

メゾンワの店内。さまざまな陶磁器が並ぶ一画
Display example of the sister store “Maison Wa Sainte Anne”

Outbound supportPopup storeMAISON WA

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