[Exhibit at Japan Expo] Visitors, Sales Trends, and Support Systems

If you would like or are considering exhibiting at the Japan Expo “WABI-SABI”, please read this as a reference point (reason for recommendation).

〈1〉From the Japan Expo, take the best step towards overseas expansion
‍We at Japan Promotion are working on all kinds of overseas promotions for art and traditional industries. I believe that exhibiting at the Japan Expo will be the most efficient stepping stone for the creators and owners of products made in Japan as the first step in expanding overseas.

There are only 250,000 people interested in Japanese products, and it is very valuable to have a place where they can gather all at once

At many exhibitions held around the world, you must first start by finding customers interested in Japan and its products,Japan Expo is a festival dedicated to overseas “Japan fans”That's it.
“Only people who are interested in Japanese culture and related products” come to the venue “all at once in a short period of time (250,000 people @4 days)” and “looking for something they want to buy (average budget 22,230 yen: according to our corporate survey).”
Today is the only place where the target customer base gathers in one fell swoop. You will be able to experience such a definite response that you have never felt at conventional sales floors or events.All 250,000 visitors, the majority of whom are foreigners, are strong prospectsIn response to this positive response, we have received surprised voices that surpassed expectations from many exhibitors who have participated in the past. Please feel the global potential of your products along with excitement.

There is no better PR than physical display and customer service

As for the appeal of products such as arts and crafts, it is difficult to convey their high added value by simply promoting them on the web or other media (video media, paper media).
The texture and warmth of that product lies in its uses, practices, and background in daily lifeThe creator's story and worldview are important elements of the productThat's why.
Visitors who get their hands on actual products made with care will realize these added values, imagine a life with that product, and incorporate that product into their own lives along with the creator's thoughts. It's similar to a shopping site for expensive branded products. It is essential to present and understand this added value, especially when expanding overseas.
It's not an introduction based on photos or videos, etc., it's justLook at and touch the real thingIt's essential to get it and promote the product story.

Since it can be sold directly on the spot, there is a direct response

This is the most important element.
What results should be obtained the most by exhibiting at exhibitions in order to expand overseas? It was “sold!” “I can go!” That's a specific response.
These are for consumers (end users) in that marketSell directly, that is, “have them choose to buy”It is a response that can only be obtained by doing so.
There are countless cases where this most important requirement cannot be obtained in “for buyers” or “for business negotiation purposes” exhibitions, which are relatively often selected for overseas expansion. Of course, such exhibitions do not specialize in Japan, there are situations where advanced skills are required for business negotiations, and the presence at the exhibition is completely different due to the size of the budget, etc., but as a worst result, I hear a lot of discussions at a later date about “not being able to grasp the feel” or “the market was not visible.”
What lies ahead of buyers is the market, and consumers are that market. At the Japan Expo, under favorable conditions, only favorable prospects will come to the venue to the extent that they cannot be handled,Direct consumer voiceSales activities can be carried out while listening.
The most important requirements are “which products sellled/did not sell”, “growth/not grow in that market”, etc.Ensure you get marketing resultsYou can do it.

〈2〉The biggest advantage of choosing WABI-SABI
‍Since its launch in 2011, WABI-SABI has been supported by local visitors and exhibitors from Japan, and is currently the largest pavilion within the Japan Expo. It has been optimized as a place to exhibit and sell authentic Japanese art and traditional crafts and introduce authentic culture,Japan Expo's only official pavilionThat's it.

It specializes in conveying the added value of traditional products

The traditional culture pavilion WABI-SABI is based on the concept of “real things” through consulting services such as exhibition details and exhibition productionA place that firmly conveys traditional Japanese values and aesthetic senseTo that end, we have continued to do our utmost.
This is because the core interest of Japanese fans around the world lies in these concepts unique to Japan. And now, it is recognized by European fans as a rare place where they can experience them.
Of the visitors to WABI-SABI1 in 2 people are repeatersAlso, there are 10% of fans who have been visiting the venue every year since it was launched (2011), when it was still small. At the time of exhibition/demonstration, in addition to creating panels that translate the creator, background, and product characteristics and uses,Creating a space where exhibitors and visitors can easily interactBy doing so, we are focusing on fully conveying the appeal of the product.

Japan Expo's largest pavilion scale and brand power

As a result of five years of activity, WABI-SABI's implementation scale has grown 14 times and the number of visitors has grown 35 times compared to the first year, and has received numerous offers from similar Japan Festival organizers around the world.
Today, among Japanese fans and stakeholders in Europe, WABI-SABI has established its name as a major brand, and what are similar products (mostly from Asia) of Japanese products that are circulating in the streetsNaturally, it has received a rating that sets it apart.
Physically, WABI-SABI is clearly partitioned from other compartments due to its unique construction and decoration, making it an independent space, so it is unlikely that it will be confused with such similar products or cheap imitations.
Also, in terms of the budget and age group of visitors to WABI-SABI, it is far above the average for the Japan Expo.
Taking “real things” as real thingsPrevent lost opportunities by selling at a “fair price”In that regard, it can be said that WABI-SABI is the best place. Both the number and quality of visitors can be expected to have an incomparable effect compared to when an independent booth is set up outside of the WABI-SABI section.

We also have a secure support system for our “first overseas exhibition”

When exhibiting overseas, results often vary depending on the experience.
Normally, there is a lot of preparation and prior knowledge required compared to exhibiting in Japan, and there are truly unknown areas when doing it on your own. Also, the language barrier is so big that we have no choice but to abandon the exhibition itself.
At WABI-SABI, all exhibitorsOperation and support based on the assumption that this is your first overseas exhibitionWe are doing it. From arranging transportation and import/export between Japan and France, accounting returns and tax payments for products sold in France, provision of local interpreters, translation of all information posted from profiles to price tags, and travel arrangements, we provide support that makes it easy to exhibit even for the very first time.
All we ask of everyone is to “apply for an exhibition,” “fill out the necessary information on the prescribed form,” “decide the products to be exhibited together with us,” and “send the products to our corporation.”
Our corporation strongly recommends that all exhibitors travel to the site for maximum results, but it is quite possible to exhibit without a business trip to the site.
At the site, we have adopted a staffing arrangement close to the sales system of department store event halls.Many staff are deployed within the pavilion to explain and sell productsWe will respond to all kinds of visitors, including

‍