JAPAN EXPO Paris

Europe's largest Japanese festival

There is no other comprehensive exhibition of Japanese culture representing the world except “Japan Expo Paris,” which has mobilized more than 250,000 people. Today, Japanese products are positioned as a market they should enter first in order to expand overseas. “WABI SABI (WABI SABI)” operated by our corporation is the largest and only official pavilion in the tradition and regional culture category within the Japan Expo Paris.

[Highlight Video] Japan Expo Paris 2023 “WABI SABI Pavilion”

A highlight video showing 4 days of enthusiasm is being released! Please experience the heat of the event, which is full of love for Japanese culture.

Japan Expo Paris 2023 “WABI SABI Pavilion” Event Report

Japan Expo Paris celebrated its 21st time this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

[Highlight Video] Japan Expo Paris 2022 “WABI SABI Pavilion”

A highlight video showing 4 days of enthusiasm is being released! Please experience the heat of the event, which is full of love for Japanese culture.

Japan Expo Paris 2022 “WABI SABI Pavilion” Event Report [Breaking News]

Japan Expo Paris celebrated its 21st time this year! The traditional and regional culture pavilion “WABI SABI” also showed great excitement.

[Overseas Expansion Case Collection vol.17] Continue promotions to spread Karatsu ware around the world based on know-how gained at Japan Expo Paris

In this section, which is the 17th in the series, we asked the person in charge of the Karatsu Pottery Promotion Office of the Karatsu City Commerce, Industry and Tourism Department about current activities that continue to be promoted globally while renewing the image of Karatsu ware up until now, making use of their experience and know-how from overseas exhibitions.

[Overseas Expansion Case Collection vol.16] Strategically narrow down images and appeal the living appeal of the region (Fukui City)

In “Overseas Expansion Case Collection” vol.16, we asked the person in charge of Fukui City Hall in Fukui Prefecture about image strategies for overseas expansion and episodes about collaborations with world-famous film actors that were realized when exhibiting at Japan Expo Paris.

[Overseas Expansion Case Collection vol.15] Utilize overseas exhibition experience to seize opportunities for new activities and creative ideas (Mr. Kazuhiro Inomata)

In “Overseas Expansion Case Collection” vol.15, we asked Kumiko artist Kazuhiro Inomata about an episode in France that connected one overseas exhibition experience to the next, and his aspirations for artist activities that always require extraordinary energy, from manufacturing to promotion.

[Overseas Expansion Case Collection vol.11] If you notice, the world is so close! I also devised ways to promote myself and exhibit (Origami Ato Okamoto Yuko)

In “Overseas Expansion Case Collection” vol.11, we asked origami accessory artist Okamoto Yuko, called “Origami Art,” about the reactions of each country she experienced during her local trips and ways to enjoy communicating with visitors at overseas events.

[Overseas Expansion Case Collection vol.8] Aiming for a new dimension of calligraphy that stimulates the five senses (Miho)

In “Overseas Expansion Case Collection” vol.8, we asked calligrapher Miho in detail about the secret to turning overseas experiences into new creative energy and the reactions of audiences in various countries.

[Overseas Expansion Case Collection vol.7] A book that conveys the way of life on the world stage (Fukushita Taro)

In the “Overseas Expansion Case Collection” series vol.7, we asked calligrapher Fukushita Taro about his ingenuity to win the hearts of audiences on overseas stages and his current activities in various countries.