After overcoming 3 postponements, “Salon Art Shopping Paris 2021” will finally be held!

An art fair representing France from 2021/6/18 (Fri) to 20 (Sun) at the Carrousel du Louvre underground, the Louvre Museum, one of the largest art museums in the world”Salon Art Shopping Paris” was held for the first time in a year and a half.

Salon Art Shopping Paris 2021 [Spring]
‍Period: 2021/6/18 (Fri) -20 (Sun)
Venue: Carrousel du Louvre (Carrousel du Louvre)

Paris, France overcomes the COVID-19 pandemic and returns to life

In May 2021, life gradually returned to the city of Paris due to the gradual relaxation of measures against infectious diseases. On 6/9, restrictions on holding events were relaxed, and the obligation to wear a mask was also lifted, and it gradually regained vitality. There are long hours of sunshine in June, and even after 21:00, the outside is bright and looks like daytime. The city was wrapped in a peaceful mood, like an early summer vacation.
This time, in the same periodSalon Art Shopping ParisTwo other art fairs have been held in addition to 2021, and I felt that the day when the city of Paris, which is the center of art, will regain its cheerfulness as before the COVID-19 pandemic is near.

Overcoming the postponement of the event from 2020

Last year, events around the world were forced to be canceled or postponed due to the spread of the novel coronavirus infection. Stores other than groceries, pharmacies, banks, etc. will be closed after 2020/3/15. Many restrictions were set, such as always being required to carry documents when going out, and museums and galleries were closed along with that. Exhibitions in various regions were canceled, and the arts and culture world was hit hard.
It is an art fair representing France that has been held in Paris, the capital of art.”Salon Art Shopping Paris” is no exception. The 2020 event was postponed, and the schedule was changed twice even after that, and art fans around the world were engulfed in a whirlpool of grief.
Finally, the day of the event was held on 6/18 this year. We have fully received the expectations of all people involved, such as those involved in art, visitors, etc.Salon Art Shopping ParisIt's the opening of 2021.

The enthusiasm at the venue was higher than usual! There was also a response from local media

Little by little, the original way of life has returned to the city of Paris, but infection control measures continue at this exhibition hall. Although the number of people wearing masks decreased, the number of people attending the event was half of the usual year in order to maintain a social distance. It seems that the event will be held in the same situation as before the COVID-19 pandemic is a little further away.
However, on the other hand, the venue was filled with enthusiasm due to the joy that the event had been held for over a year. Also, the postponement period acted as an “advertising period,” and many exhibiting artists were picked up by media all over Japan, led by NHK and the Yomiuri Shimbun. In addition to domestic media, comments were received from local French media saying, “There were few artists traveling this time, but I definitely want them to set up a place for coverage the next time they come to France.”

The keyword is “the subtlety of Japanese people”

In addition to many art fans, local art blogger Laetitia and First Secretary of the French Embassy, Azumi Takarada, attended the venue. “I felt the precision of Japanese people from the work.” “The detailed expressions are beautiful!” Voices such as these were heard, and Takarada Azumi also said, “The detailed and delicate expressions of Japanese people, like traditional crafts, are also reflected in the style.”

“The subtlety of Japanese people,” which became the keyword, was obvious at a glance even when looking at the entire venue, and while there are many works that focus on impact like overseas, such as bold use of colors and bold brush strokes, the works at the Japan Promotion Booth are detailed and precise. Many of the works, which combine refinement and subtlety typical of Japan, stood out even within the venue.
Also, there was a valuable scene where they heard their impressions and advice directly from local gallerists, and had phone conversations with gallerists to ask for evaluations and opinions among artists who were unable to travel. We also received praising comments from Espace Sorbonne 4 gallerist Antonio Francica, saying, “When doing group exhibitions by Japanese artists in France, such delicate works are essential.”

Disseminating Japanese art from the largest booth in the venue

Salon Art Shopping Paris 202162 groups of Japanese artists participated, and approximately 130 works captivated visitors. The Japan Promotion Booth is right in front of the entrance of the venue, even within the venue, which is bustling with various works gathered from around the world. And it's the largest space in the venue.
Visitors also received wonderful comments common to the entire Japan Promotion Booth, such as “I want to know the time and process it takes in detail” and “I want to see more other works,” and “I feel the sophisticated style of Japanese people” and “I feel Japan from the work.”

Also, there are many scenes where artists and visitors interact every year, but due to the COVID-19 pandemic, there were many artists who gave up traveling this time. Therefore, we have tried to ensure that everyone who exhibited can enjoy the local atmosphere in real time as much as possible, such as sending images from time to time and distributing videos on YouTube, etc., so that everyone who exhibited could feel the state of art shopping.
On the day of the event, the work was also sold at the venue. Illustrations using Japanese paper as a material and works representing the Japanese ocean with resin were purchased, and the appeal of Japanese artists was once again demonstrated in the capital of Paris.

Bringing power back to the arts and culture world with “Japan Art”

Due to an unprecedented situation, the art world lost its appeal and a stage that conveyed the power of art, and suffered great damage. Vaccination has spread around the world, and although it is a time when light is gradually being seen, the current situation is that there are still few opportunities to touch the work without hesitation as before.

This time, at the Japan Promotion Booth, “The cuteness and uniqueness are wonderful!” for works that are not very familiar in France, such as works depicting motifs unique to Japan and calligraphy works There were responses such as “I didn't know the direct meaning of the kanji, but what I wanted to express was conveyed.” We also heard voices that made me think about faraway places in Japan and the feelings of artists, such as “I feel the beauty of Japan” and “I want to see more works.” It was a 3 day full of thoughts that transcended language barriers, and the feelings of Japanese artists and French people were connected, and were truly at the core of art.

Consultations and requests for materials regarding exhibitions are being accepted at any time

Please contact us using the form below or via the “Contact Us” email form. The person in charge will reply to you shortly.
◎ To: Japan Promotion Association Japan Expo Exhibition Office
◎ Address: Ebina Building 4F, 6-18-10 Jingumae, Shibuya-ku, Tokyo 150-0001
◎ Telephone: 03-5766-2450/Fax: 03-5766-2451
◎ Email: info@japanpromotion.org

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