The first traditional and regional culture pavilion entered the Middle East's largest game show “MIDDLE EAST GAMES CON”

Japan Promotion, Inc., is the Authentic Japanese Pavilion at the Middle East's biggest game show “MIDDLE EAST GAMES CON” to be held in Abu Dhabi from 2018/10/25 to 27Miyabi” will be expanded.

Recently, in response to a request from informa, a global event company with a base in the Middle East, it was realized within the space “Anifest,” which mainly introduces Japanese pop culture, and this is the first time in event history that a pavilion featuring traditional culture and local products will be held.

MIDDLE EAST GAMES CON “Anifest”
‍■Operation Pavilion: Authentic Japanese Pavilion “Miyabi MIYABI”
■Date: 2018/10/25 to 10/27
■Venue: Abu Dhabi National Exhibition Centre, UAE (ADNEC)
‍＞＞Go to the official event website

What is the Authentic Japanese Pavilion “MIYABI”

”MIYABI” is a showcase brand that provides high-quality traditional cultural experiences that Japan Promotion has developed in various countries, starting with London. In the Middle East, there are so many people who are interested in Japanese culture and travel in the wake of anime and manga, etc., and the purpose is to convey the deep appeal of Japanese culture in a “visitor experience type” through demonstrations of traditional techniques by craftsmen, exhibitions and sales of crafts from various regions, and Japanese-style performances such as Japanese musical instrument shows, and for people to enjoy picking up products.

The Middle Eastern market expands from Abu Dhabi, the richest country in the world

The Middle East is experiencing a hot Japanese boom in Abu Dhabi. Despite high demand, there aren't many opportunities to introduce Japanese culture locally. This time, at this long-awaited pavilion, artists and popular characters active in Japan events around the world will be welcomed as stage performers to liven up the venue, aiming for high customer attraction and PR effects.

Touya Ichi
Touya Ichi is a sword sword fighting group that aims to deepen international exchange by disseminating Japanese culture called sword fighting to the world. It is composed of 6 male members and 2 female members, and the range of expression such as TV and theater is expanding while making use of the characteristics of each person.
http://katanayaichi.com/

Endesign x Arise
“EnDesign x Arise” is a group of creators established with the goal of attracting Japanese traditions and Japanese beauty “without breaking tradition” and “from a new perspective.” In addition to the glamor of Japanese dance, the speedy development that mixes contemporary dance and contemporary music, and direction and artistry by up-and-coming choreographers have received high praise both domestically and internationally.
https://www.ou-en-za.com/

Nishiko-kun
A mascot character from Nishi-Kokubunji in Kokubunji, Tokyo, designed with the motif of the “stirrup roof tile” used in Musashi Kokubunji 1200 years ago. While performing a dance performance on stage, a video introducing the architecture of Kokubunji will be played. The purpose is to get people interested in the unusual performance of mascot characters, and to get people to visit areas in Tokyo that have not been turned into tourist destinations.
https://www.nishikokun.com/

In addition, there are many fascinating performers and exhibitors!
＞＞Go to the official event website

The venue is the UAE's largest exhibition facility “Abu Dhabi National Exhibition Centre” located in the center of the Abu Dhabi government district. Throughout the year, most of Abu Dhabi's major events are held here, and this information center, where more than 1 million people visit each year, creates a place for an unprecedented variety of Japanese cultural experiences.

Exhibit Applications/Contact Information

Japan Promotion Association
Inbound Division: Tanaka Mitsuki

■Exclusive TEL: 03-5766-2454
■Exclusive mail: inbound@japanpromotion.org