[Call for exhibitors for 2018] Go to the Japan event in Davos, Switzerland where Japanese fans from all over Europe gather

Looking for exhibitors for 2018

We have begun recruiting exhibitors for the traditional and regional culture pavilion “Ya A-MA-NE” at “JapanManga Night 2018” held in Davos, Switzerland, which will be participating for the first time. If you would like to exhibit, please contact us.

JapanManga Night 2018
Traditional and Regional Culture Pavilion “Ya A-MA-NE”
‍Period: 2018/5/25 (Fri) -27 (Sun)
Venue: Davos Congress Center Japanese Manga Night
Kongressplatz (Congress Square), 7270 Davos.
Festival organized by Nerdilicious GmbH
Pavilion management: Japan Promotion
‍≫JapanManga Night official website

One of the world's richest countries with rich nature and economic power

Switzerland is surrounded by the three major powers of France, Italy, and Germany, and while it is a small country with almost the same area as Kyushu, it boasts the world's top level income and consumer price index, and has taken the top position in international competitiveness rankings for 9 consecutive years, so it is called the “strongest small country.”
It is also known as an eternal neutral country, and is famous as a country chosen by wealthy people around the world to emigrate due to its good security, rich natural environment, and high level of education.
Switzerland is located in an important geopolitical location, and in addition to the United Nations European Headquarters, the World Trade Organization (WTO), and the World Refugee Organization, many international organizations such as the International Olympic Committee (IOC) and the International Football Federation (FIFA) have bases, and many international conferences and meetings are held every year, so it plays a role as a central European city.

The background of Switzerland's economic situation and wealth in numbers

Despite its size, Switzerland is a country that has always boasted the world's top income and consumer price index. You can also see how stable the Swiss economy is from the following numbers.

◎ Average salary by city in the world
1st Zurich $63.614
2nd place Geneva $58.864

※USB “World Major Cities Wage Survey”

◎ Global Economic Competitiveness by Country (Overall 2017-2018)
1st Switzerland

※WEF “Executive Opinion Survey”

◎ World Nominal GDP per Capita by Country
1st Luxembourg $101.994.09
2nd place Switzerland $80.675.31

※IMF “World Outlook Databases”

◎ World Prices, Wages, and Consumption Power Levels by Country
Wages are 1st place Zurich ($140), 2nd place Geneva ($135)
Consumption power is 2nd place Zurich ($130), 3rd place Geneva ($125)

※UBS “WSJ.com”

◎ World Cost of Living Standards by City (2017)
4th Zurich
7th Geneva
10th place Bern

※Mercer “World Cost of Living Survey”

Japan Festival held in Davos, Europe's central city

The festival “JapanManga Night” for Japanese fans will be held at the Congress Center (Davos Congress Centre), which is used as a venue for the International Economic Forum, commonly known as the “Davos Conference,” where celebrities and politicians from around the world gather.
Davos has a reputation for its scenic scenery and beautiful air, and the hotel industry has developed since ancient times, such as the establishment of respiratory sanatoriums. Currently, it is one of the most popular locations in Europe, with facilities such as hotels, shops, restaurants, bars, discos, and event halls, as a ski resort in winter and as a mountain resort where you can enjoy summer vacations and mountain climbing.

Rapid growth with support from the Swiss government, growing in scale year by year

“JapanManga Night,” which will be in its 18th year in 2018, began when only about 40 people gathered to watch Japanese anime and enjoy games.
In addition to Switzerland, the number of participants from Germany and Austria increased year by year, and along with that, the venue was moved to a larger venue, and now the scale continues to expand while receiving support from Davos City and Swiss government agencies, and the number of visitors is expected to reach 10,000 this year.

2018 will be held for 3 days from 5/25 (Fri) to 27 (Sun)

The concept of “JapanManga Night” is not limited to the anime/manga listed in the event name,

◎ To correctly introduce real Japan and Japanese culture in many fields and fields.
◎ To warmly welcome all people who intend to cooperate and participate in the project, and expand knowledge connections centered on Japanese culture.
◎ To be a platform connecting various things between tradition and modernity, Japanese enthusiasts and beginners, young to mature, Switzerland and Japan.

A wide range of programs have been planned and selected, such as Japanese food, martial arts, traditional performing arts, attracting regional tourism, and traditional crafts, in line with the above three purposes.
Also, starting in 2018, it has been decided that Japan Promotion (company), which provides Japanese cultural content at festivals around the world based on the concept of “real things,” will produce the traditional and regional culture pavilion “A-MA-NE,” and further enhancements are expected.

Develop “authentic” -oriented Japanese culture with “ya A-MA-NE”

The pavilion “Ya A-MA-NE” produced by Japan Promotion (company) as an official partner of the festival, exhibits and sells arts and crafts that make use of traditional techniques, introduces local government efforts, local exchanges, and plans various traditional performing arts shows and art stages.
We named the pavilion “Amane” because we wanted to provide people with a place to experience the traditions that Japan is proud of and the culture rooted in the region.
Also, the kanji for “ya” has the meaning of “development” or “progress.”
The traditional and regional culture pavilion “A-MA-NE” will fully disseminate the appeal of Japanese culture as much as possible to become a place to further promote the vibrant friendship between Japanese and Swiss culture in culture and economy.

The official logo for “A-MA-NE” has been created!

The official logo for “A-MA-NE,” a traditional and regional culture pavilion produced by Japan Promotion, has been completed. The design effectively uses red and white, which are the colors that symbolize Switzerland and Japan, and the cross and the Hinomaru, and incorporates wishes for development and goodwill between the two countries. The meaning of the kanji for “, who extends to everything without omission,” is expressed in a three-dimensional design.

Consultations and requests for materials regarding exhibitions are being accepted at any time

In addition to exhibiting and selling art works (calligraphy, Japanese painting, ink painting, etc.), handicrafts in general, and clothing and accessories such as kimonos and Japanese goods, we are looking forward to receiving applications from various fields, such as performance performances related to tradition and regional culture.
There is an examination of works (products) at the time of application, but regardless of past activity records, everyone, from individuals to companies and local governments, has the opportunity to exhibit and perform.
Please send us a photo of your work (product) by email or mail. We will look at the work and propose the most suitable exhibition plan (booth size, exhibition fee, etc.).

Please contact us using the form below or via the “Contact Us” email form. The person in charge will reply to you shortly.

◎ To: Japan Promotion Association Japan Expo Exhibition Office
◎ Address: 4th Floor, Ebina Building, 6-18-10 Jingumae, Shibuya-ku, Tokyo 150-0001
◎ Telephone: 03-5766-2450/Fax: 03-5766-2451
◎ Email: info@japanpromotion.org

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