It is one of the largest Japan-related events in Thailand, introducing various Japanese cultures. The Japan National Tourism Organization (JNTO), Japanese companies, local governments, etc. also participate, and there are tourist booths that provide information about various parts of Japan, gourmet corners where tastings and sales are also held, and anime/J-pop/idol stages, and cosplay events and live performances are also popular. It attracts many visitors as a place where they can experience traditional Japanese culture and the latest pop culture. More than just an exhibition, it also plays a role as a place for cultural exchange between Japan and Thailand, making it a valuable opportunity for Japanese fans and those who wish to visit Japan.