HYPER JAPAN2016 will open soon! Christmas market dyed in all colors of Japan Art in London

The biggest Japan Festival in the UK opens again this year

The biggest Japanese cultural event “Hyper Japan Christmas Market” in England will be held at the London Tobacco Dock for 3 days from November 25 (Friday) to 27 (Sunday), where you can experience all the charms of Japanese products, food, traditional culture, and services all at once.
In response to the growing demand for Japanese culture in Europe in recent years, it started in 2010 as an event where you can experience Japan as a whole, from Japanese food, crafts, art, fashion, technology, games, and pop culture such as anime and manga. The number of people mobilized increased year by year, and in 2015, the event was held twice a year, and about 130,000 people visited the venue.
Many artists from Japan Promotion will be exhibiting at the same event, which attracts visitors one after another not only from England, but also from neighboring countries such as France and Belgium.

＞＞HYPER JAPAN Official Homepage (English)

The Christmas season when the world's leading art towns are at their hottest in a year

In addition to having many top-tier art institutions such as the British Museum, the Victoria and Albert Museum, and Tate Modern, London is also known for implementing cultural policies ahead of the post-war world and working on fostering art. Above all, the Arts Council's policy by economist Keynes is famous, and the creative industry still accounts for 8% of all UK exports.
These country-wide initiatives have rooted an attitude of respect for art and artists throughout the UK, and have also led to a high level of cultural literacy among people living in the UK.

Speaking of Christmas markets in London, it is known that huge amounts of consumption are carried out, and it is said that the amount is 80 billion pounds (10.8 trillion yen) or more.
At this time of year, when people's motivation to buy is highest throughout the year, the Hyper Japan Christmas Market is crowded with many visitors who are eager to buy in search of Christmas gifts that are a bit different from others.

High-quality and elegant Japanese techniques are gathered at “MIYABI”

Continuing from last year,Traditional Culture Pavilion “MIYABI”Then, we will widely disseminate carefully selected masterpieces that are the crystallization of values and aesthetic sense born from the times and life, and the craftsmanship of the artists and craftsmen who work on them.
Many more diverse and high-quality works will be exhibited at “MIYABI” this year. In addition to calligraphy, ink painting, and kokeshi, which are popular overseas, there are also many innovative works that sublimate Japanese traditions into a modern style, including obi art.
Also, inside the booth, there will be a special corner “Miyabi Selection,” which carefully selects high-quality works that have attracted particularly much attention among the items that Japan Promotion has introduced in countries around the world so far.
Both works have a form of “beauty” that could only be born in Japan, and the creativity, inquisitiveness, commitment, and cleanliness unique to Japanese people, and it is expected that they will attract the enthusiastic attention of local Japanese fans.

Also pay attention to the unique performers who adorn the stage

Also, performers who transmit energy unique to Japan to the world, such as Haruki Rizakura, who is popular for her glamorous calligraphy performances, “mythical pop” singer Eko Tsumi, who performs all over the world, and Hayabusa & Iwasa Misaki, who show off the heart and enka of Japan with a fresh appeal, will also liven up the venue by developing stages that make the most of their respective charms locally.

The 2016 “MIYABI” brand logo has also been renewed!

At the traditional culture pavilion “MIYABI,” the logo was completely renewed when participating in 2016.
This logo, which incorporates Japan's prestigious traditional techniques and styles into a modern form, strongly supports “MIYABI”'s new challenges.

This year's Hyper Japan is expected to be more exciting than ever before, against the backdrop of Japan's boom, which is growing more and more in preparation for the 2020 Olympics.

HYPER JAPAN CHRISTMAS MARKET
‍Period: 2016/11/25 (Fri) to 11/27 (Sun)
Venue: London Tobacco Dock

‍