“High purchasing power,” which has already become another world, is attractive! “SCOPE Art Show MIAMI BEACH 2022”

This year marks the 21st time for 6 days from 2022/11/29 (Tue) to 12/4 (Sun)”SCOPE ART SHOW MIAMI BEACH 2022” was held in Miami, one of the world's leading resorts in Florida, USA.

In addition to Miami, it is held every year in famous cities such as New York and Basel.”SCOPE Art Show” is an art fair that can be said to be a long-established store that has been disseminating works by artists of various genres for over 20 years. We have actively exhibited experiential art and new art works using the latest technology, contributing to the development of the industry.

particularlySCOPE ART SHOW MIAMI BEACHThis is the best art fair in the world at this time of year when it is held every year”Art Basel Miami Beach” is also an art week where it is held, and the city is enveloped by the enthusiasm of collectors, VIPs, famous art people, and art fans from all over the world.

The Japan Promotion Association fully supports the participation of a total of 5 Japanese artists at this fair. As a result, a large number of works were concluded throughout the 6-day exhibition, which once again showed the strong presence of Japanese art, and received high praise from many stakeholders and visitors.

SCOPE ART SHOW MIAMI BEACH 2022
‍Period: 2022/11/29 (Tue) to 12/4 (Sun)
Venue: SCOPE MIAMI BEACH PAVILION (Miami South Beach, Florida)

Blue skies, white sands. Miami is a city with a cheerful and cheerful mood, just as you would imagine. The event is held from fall to winter, but since it is also a dry season, there is little rain, and the high rises to around 30 degrees. Since it is located close to the Caribbean Sea, it is influenced by neighboring countries such as Cuba and Jamaica, and one of its attractions is that you can enjoy unique culture and cuisine. Also, on the small islands floating around South Beach located at the southernmost tip of the city, there are many mansions with super luxury passenger ships next to each other, and it is mainly known that famous celebrities, including Hollywood stars, live there.

Mayweather also attended “Platinum Viewing”

SCOPE ART SHOW MIAMI BEACHThe stage was set up as a dedicated venue on such a beach.”SCOPE MIAMI BEACH PAVILION”. On November 29, which was the first day, “Platinum Viewing,” which will be open to VIPs, first started at 12:00. The number of visitors on this day is quite limited compared to other dates, and a strict security system has been put in place for celebrities who attend.

Thorough security, that should be it. At the venue where Platinum Viewing was held, Floyd Mayweather Jr. (Floyd Mayweather Jr.), who became a hot topic for playing against Asakura Mirai at the martial arts event “Super RIZIN” in Japan, and Sophie Turner (Sophie Turner) (Sophie Turner), an actress who also appeared in the movie “X-MEN” and the drama “Game of Thrones (Game of Thrones)” Mr. (Turner) is also a married couple, and many people who would not be the first to meet in America, let alone Japan, visited the venue.

Famous people visited our booth one after another, including Mr. and Mrs. Sophie Turner (Sophie Turner) mentioned above, Professor Multiple Language, who specializes in multilingualism at the University of Massachusetts, and the vice president (Vice President) of Morgan Stanley. They looked at the works of artists supported by our corporation with interest, and we had exchanges with purchases in mind.

What can be said about the visitors on this day in general is that they don't really care about the price. It was a day where I felt the lifestyle of wealthy Americans, searching for works that are most suitable for home or office regardless of price.

Is November 30th a public day

Even though it's open to the public, the entrance fee is $60.SCOPE ART SHOW MIAMI BEACHThere are many visitors who seriously enjoy art works and assume that they will buy them. What was exhibited at the Japan Promotion booth this time was mainly works that emphasized the subtlety and techniques unique to Japanese people, and works with philosophical motifs, while the majority of works created with a completely different concept were exhibited at the fair as a whole, so the corporation's booth attracted attention as an outstanding presence early on.

To confirm its popularity, 1 person left a comment in the booth every 5 minutes, and once every 30 minutes, it was such a success that there were days where people considering specific purchases visited. Also, one of the visitors advised that “they can sell even 3 times what they are now,” due to differences in values with Japan and recent currency rate conditions, and I was surprised at how high their purchasing power was.

surprise! On December 2, which was the middle of the exhibition period, the works of the artists exhibited at our booth were sold out, and there was also a happy act where champagne bottles were presented from Japanese people at the top of food service, as well as a celebration where Japan defeated Spain at the FIFA World Cup and decided to advance to the final tournament ♪

Linked to the online art marketplace “Artsy”

Taking advantage of this fair, our corporation is one of the world's largest online art marketplaces where you can browse and purchase works held at museums and galleries around the world”ArtsyAn agreement was signed with”. It is being held on the site”SCOPE ART SHOW MIAMI BEACH 2022In conjunction with the fair page”, we have introduced a system where works can be purchased from anywhere in the world, not only during the exhibition period, but also before and after that.

Even if you don't make a purchase on the spot, this initiative is already a global standard where you can connect with your favorite artist you met at the fair and buy their work at any time, and it seems that some artists felt that the times were changing because they were asked as a matter of course by the visitors this time.

The strong response led to a firm contract

As I felt at the booth, many works were contracted during the 6-day exhibition. “Let's decide now! Bring me a red sticker!” An elegant couple were immediately approved for their work, which had been a competitor among several people, even though they were still estimating shipping costs. Also, we received purchases from various people, such as a brother living in Maryland, a woman who is an accountant in California, a couple living in Miami whose husband is from Colombia and whose wife is from Poland and is in the wine export business.

As an aside, when I guided visitors who were unable to purchase a solo exhibition in New York held by that artist because they had already signed a contract during the review, they immediately said, “I'll definitely go, so contact me!” There was a positive response, and even after deducting the American country where domestic travel can be done cheaply, I was surprised by the high level of purchasing motivation.

Received higher praise from various media

Starting with MIAMI BEACH this time”SCOPE Art Show” is a fair that attracts a high level of attention every year in the art industry, so many media visited the venue for coverage. In one of them, the “MIAMI'S COMMUNITY NEWS” article, the artist's work exhibited at our booth received the highest evaluation as “the most beautiful.”

▼MIAMI'S COMMUNITY NEWS
Miami Art Week Report Card
[Line 28]
The Most Beautiful Thing I saw was a rock paint and gold leaf on Japanese paper painting by Tomotoshi Hoshino at the Japan Promotion Gallery.
[Japanese translation]
What was most beautiful was the artist's work drawn with mineral pigments and gold leaf on Japanese paper that I saw at the Japan Promotion Gallery.

After the session

There were many twists and turns until the public release, but thanks to the efforts of everyone, starting with the exhibiting artists”SCOPE ART SHOW MIAMI BEACH 2022” was thus able to come to an end with great success. Our corporation will continue to make efforts to participate in attractive art fairs in the future, so thank you for your cooperation.

Consultations and requests for materials regarding exhibitions are being accepted at any time

Please contact us using the form below or via the “Contact Us” email form. The person in charge will reply to you shortly.

◎ Addressee: Japan Promotion Association SCOPE Art Show MIAMI BEACH Exhibit Office
◎ Address: Ebina Building 4F, 6-18-10 Jingumae, Shibuya-ku, Tokyo 150-0001
◎ Telephone: 03-5766-2450/Fax: 03-5766-2451
◎ Email: info@japanpromotion.org

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