Works worth a total of 300,000 dollars (about 33 million yen) will be purchased at the JP booth at SCOPE MIAMI BEACH 2021

One of the world's leading art fairs where contemporary artists gather SCOPE MIAMI BEACH 2021was held in Florida, USA. The Japan Promotion Association also set up a booth inside the venue, and works by two up-and-coming Japanese artists, Rosan Takeuchi and Michiko Bokka, will be exhibited. A total of 300,000 dollars and 33 million yen worth of works were purchased in Japanese yen.

SCOPE MIAMI BEACH 2021 is an art fair famous all over the world, and now it has celebrated its 20th anniversary. Contemporary art artists from 140 countries and regions exhibited, and approximately 100,000 people visited during the 6-day exhibition.

SCOPE MIAMI BEACH 2021
‍Period: 2021/11/30 (Tue) to 12/5 (Sun)
Venue: Miami Beach, Florida, USA
Official site:https://scope-art.com/

‍*This exhibition has been certified by the Agency for Cultural Affairs Beyond 2020 Program.

Certification: Agency for Cultural Affairs Beyond 2020 Program
Organizer: JAPAN TIDE Executive Committee

The whole city said, “I want to liven up SCOPE!” That atmosphere

Miami was warm even in November, the people living there were cheerful, and the city was full of energy to liven up this art fair. So-called wealthy people and young people from home and abroadSCOPE MIAMI BEACH 2021It seemed like they were visiting this town for the purpose. On the beach where the venue is located, young people were seen enjoying parties every day.

At the venue, there were people who showed interest in the works at the Japan Promotion Booth from the time of preparation for the exhibition before the exhibition period, and people involved in the gallery raised questions about the works. There seemed to be many people who thought, “If there is a work they like, I want to buy it right away regardless of the price.”

Also, there was plenty of hospitality for celebrity customers at the venue, such as a space to serve drinks and non-alcoholic cocktails provided by sponsors, and a private jet consultation corner. There is also an exhibition space for NFT (Non-Fungible Token) art, which is currently a hot topic, and the aspect that seems to be an art fair where up-and-coming artists gather was also closely followed.

There are many customers who make a quick decision saying “I want to buy it right away”

Soon after the exhibition began, a couple who had built a house in Puerto Rico appeared at the Japan booth and decided to purchase works worth 300,000 dollars (about 33 million yen) on the spot. After that, there were a series of inquiries about the work from other visitors, and many people considered purchasing it. Everyone had a deep knowledge of art, and the desire to “enjoy art at home” seemed to be conveyed.

Perhaps because it is held in an open climate and location, the venue was bustling like a large party room, and both visitors and exhibitors sincerelySCOPE MIAMI BEACH 2021I was enjoying it.

The Japan Promotion Association will continue to actively participate in art fairs that connect such artists and visitors.

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