Promote the Tokyo 2020 Games at a huge shopping mall directly connected to the station in central Paris

The Japan Promotion was held for 3 days from 10/31 (Wed) to 11/2 (Fri) at “Tokyo Days in Paris 2020, Let's meet in Tokyo!” We supported the management of the Tokyo Olympics and Paralympics PR event at

Tokyo Days in Paris Let's meet in Tokyo 2020!
‍■Date: 2018/10/31 (Wed) to 11/2 (Fri)
■Venue: Forum des Halles 3rd Basement Floor “PATIO” /4th Basement Floor “RER Concourse” directly connected to Forum des Halles Station
‍＞＞Go to the Tokyo 2020 Games official website

This project is an official project hosted by the Tokyo Metropolitan Government and the Tokyo Olympic and Paralympic Games Organizing Committee, which targets Parisians and tourists visiting from around the world in Paris, which is the host city of the 2024 Olympics and Paralympic Games, and has set up an event booth for the purpose of disseminating the appeal of the Tokyo 2020 Games and the host city Tokyo through panel exhibitions and stage events.

Promotions are held at shopping malls directly connected to train stations in the center of the city

Forum des Halles, which was the setting, is a huge shopping mall built in 1979 on the site of the former central market and attracted attention due to large-scale renewal in 2016. In addition to 150 commercial facilities, public cultural facilities such as conservatoires (academies of music and drama) and mediatheques, famous brasseries and restaurants also have multiple tenants, and it is a popular spot where the flow of people never stops throughout the year. There are many metro and multiple RER lines, and since it is directly connected to Les Halles station, which has the largest number of passengers in Paris, not only Parisians but also many tourists come and go from morning to night.

In the spacious patio (courtyard) part of the center of the forum, many stages and workshops, including content produced by Japan Promotion, were held over 3 days. Various programs were shown, from performances that conveyed the essence of Japanese culture, such as kirie, braid, calligraphy, and koto and shamisen performances, to special stages where you can experience the latest digital art, and the appeal of Japan and Tokyo was greatly promoted.

Above all, the stage of the dance performed by karate artist Usami Rika, who has won the “21st World Karate Championships” held in Paris in 2012, was filled with an extremely large audience, and their eyes shone on the best technique in the world. Children belonging to the French Karate Federation also gathered on the stage and performed with Mr. Usami. The audience was filled with loud applause.

In the workshop space, toys and kendama representing Japan were popular, and many people, mainly families, were seen smiling and having fun.
Novelty contents such as hydrogen experiments using minicars introducing “hydrogen energy power generation technology,” where Japan continues to be at the top of the world, and workshops where you can experience the official event “boccia” of the Tokyo 2020 Paralympic Games were also popular, and the workshop space was always crowded with a crowd of close to 100 people.

Japan's energy captivates Parisians

The VR corner where you can virtually experience life in Tokyo in conjunction with an iPhone also attracted a lot of attention. Also, out of the Tokyo 2020 Games original goods distributed to stage viewers and workshop participants, all 18,000 pin badges were handed to visitors, and many other goods were in short supply.

Tokyo Governor Koike Yuriko also visited the venue

On the last day, 11/2 (Friday), Tokyo Governor Koike Yuriko visited with Mr. Toshiaki Endo, General Manager of the 2020 Olympic and Paralympic Games Tokyo Games Implementation Division, and Patrick Klugman, Deputy Mayor of Paris.
Governor Koike watched kendama workshops and karate performances by Mr. Usami, and after inspecting the “Tokyo Omiyage Project,” which has masterpieces unique to Japan, took the stage and strongly promoted the Tokyo 2020 Games and the host city, Tokyo, to the gathered audience and Japanese and French media.

■Related news
＞＞Agreed on “cooperation” for a successful Olympics Governor Koike promotes Tokyo in Paris (FNN PRIME)
＞＞The Tokyo 2020 Games in Paris and the PR event for the host city Tokyo “Tokyo Days in Paris 2020, let's meet in Tokyo!” (Tokyo Metropolitan Government official website)

600 days until the opening! Bringing the appeal of Japan and Tokyo to the world

It can be said that this promotion, which was carried out in a convenient location with uninterrupted crowds throughout the day, achieved great results as an attempt to raise understanding and interest of Parisians and countries around the world for the Tokyo 2020 Games, Japan and Tokyo.
Japan Promotion will continue its efforts to disseminate the appeal of Japanese culture and related industries to the world.