The “Taipei International Animation Festival” is one of Asia's largest pop culture festivals, bringing together the latest technologies such as animation, comics, fashion, games, and IT from around the world. Hundreds of thousands of people visit not only from Taiwan, but also from Hong Kong, mainland China, and other Asian countries. Our corporation was invited by the host to support efforts to disseminate the appeal of each local government and region in Japan. Local characters that are popular both domestically and internationally were selected, and stage shows, tourism PR, etc. were displayed throughout the venue.