“The Japan Store ISETAN MITSUKOSHI Paris” opened in 2016 at the Japanese Cultural Center in Paris, and attracted a lot of attention because the Japanese architect Tsuyoshi Tane, who lives in Paris, worked on the environmental design. At the same store, our corporation held a summer fair “Ryo — Un ét rafraichissant-” to introduce traditional crafts and regional products selected from all over Japan. 117 items from genres such as tableware, fashion, and interior that incorporate stylish coolness were exhibited and sold, and the appeal of Japanese brands was introduced.