London, a city full of art in everyday life
London is the capital of England, which quickly absorbs global trends and continues to grow. This nature-rich city has many art spots, from national museums and art galleries to unique private galleries, each with its own unique mood, and you can enjoy many of them for free.
Not only that, but it is also known as a city that any art fan would like to visit at least once, where you can physically experience the close relationship between everyday life and art, such as being able to take pictures, touch, and enjoy.
A number of unique galleries showcasing diverse works of art
As the name suggests, Strand Gallery, the newest gallery under the umbrella of the “Proud Gallery Group” leading the London art scene, is located on Strand Street in the Westminster district of central London. It is characterized by building strong relationships with all kinds of creative media, and group exhibitions by young artists active at the forefront of the scene were held at the time of the interview.


A remarkable art fair showing world-class excitement
Affordable art fairs are currently being held all over the world. The origin of this can be said to be the art fair here in London. Since it is “affordable,” that is, art works can be purchased at an affordable price, the venue is crowded with many art fans every year.
An estimated 22,000 people visited the event, which was held for 4 days from 10/20 (Thursday). The exhibitors were mainly from London, French, American, Dutch, Belgian, Korean, Thai, and Japanese galleries. While the pleasant sound of jazz enveloped the venue, many pop and modern works that would make you want to decorate your living room were lined up, captivating visitors.


Creating a quality space for all art fans
It is not an art fair for the purpose of investment by some wealthy people, but an affordable art fair that embodies founder Will Ramsay's desire to create a friendly art fair where the common people can buy at a reasonable price. The affordable works, which cost around 2000 pounds, sold well, and made the hall lively and lively.
The audience, mainly those in their 40s, 50s, and 60 and over, stood out, and many people were seen picking up their own works in a calm, mature atmosphere. The long line of buyers lining up at the cash register shows the success of the event and the high level of interest in art in the UK. The venue was filled with enthusiasm from beginning to end, and the curtain came to an end with great success.





Affordable art fair
Period: 2016/10/20 (Thu) -23 (Sun)
Venue: Battersea ParkLondon SW11 4NJ
Japan Promotion will focus on the London art scene, where diverse cultures, from traditional art to innovative modern art, coexist in a perfect balance, and promote artists who are considering working overseas, as well as disseminating the various charms of Japanese culture.