Japan Expo Paris (Japan Expo Paris) is Europe's largest Japanese event, mobilizing over 250,000 people every year. At the same event, the pavilion “WABI SABI” introduces “authentic” Japanese crafts and Japanese miscellaneous goods every year on a scale boasting 1,500 square meters, and attracts many fans. Did you know that this pavilion, which was delivering Japanese lifestyle goods to Paris for a limited time, has also appeared as a web store?
>>>”WABI SABI STORECheck it out”!
High-quality Japanese lifestyle goods anytime, anywhere
The pavilion “WABI SABI” has mobilized over 500,000 Japanese fans over the past 10 years. The number of artists and craftsmen introduced was around 700 groups! Also, there are 13,000 types of items introduced so far, such as Japanese crafts, Japanese miscellaneous goods, and art.
The most popular ones are fashion accessories and interior goods created with modern concepts while using traditional Japanese techniques and materials. In recent years, Japanese goods and Japanese lifestyles have attracted a great deal of attention, and “WABI SABI” is a valuable opportunity for sensitive fans to come into contact with the latest items that are still only available in Japan. However, it is only held for 4 days out of a year.

“I want to touch more Japanese things. I want to feel the real Japan!”
The enthusiastic request that that wasn't enough was received every year from Japanese fans visiting Japan Expo Paris. Furthermore, what added an impetus to that was the coronavirus, which completely blocked the movement of people from 2020. While it is no longer possible to directly deliver Japanese masterpieces to overseas fans, a new lifestyle of “getting what you want through the internet while staying at home” is becoming established. So we started a web store where the pavilion “WABI SABI” appeared online,”WABI SABI STOREIt has been decided to open”. Gems born in Japan, which are loved all over the world, can now be easily obtained even from overseas.

What is sold at “WABI SABI STORE”
WABI SABI STORE introduces the best products created by top Japanese artists and craftsmen. Adorable accessories using traditional techniques and materials unique to Japan, Japanese miscellaneous goods that are perfect as gifts, and fashion items you'll want to incorporate into your outfit.
They also collaborated with the project “Tokyo Handicraft,” which conveys the appeal of traditional Tokyo crafts to the world. It is now possible to directly purchase “chic” and “innocent” precious works that have been polished and refined by the delicate handwork of craftsmen based on traditional techniques.
Not limited to the Japan Expo, I have met many people with strong interest and passion for Japan at Japan events and art fairs around the world where our corporation has participated until now. The lineup will be expanded from time to time so that as many people as possible can encounter the new charms of Japan so that people can feel closer to Japan no matter where they are in the world.
Please take a peek.
[I also recommend this article] →Overseas media are also paying attention to the trend of “WABI SABI STORE”!