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No1 attention this year too! Japan Art's Big Breakthrough in Middle East Dubai [JAPAN TIDE 2019 Report]
2019-05-07
In 2019/4, in Dubai, UAE, where powerful sunlight reminiscent of midsummer shines all over the area, a Japanese culture dissemination project handled by Japan Promotion ·Japan Tidehas been implemented.
This year's JAPAN TIDE is the largest art fair in the Middle East in order to widely introduce high-quality and diverse Japanese art, which shines with the aesthetic sense and ingenious techniques unique to Japan, to the UAE market.”World Art Dubai 2019Events were held at various locations in Dubai, centering on participation in”.
JAPAN TIDE 2019
1. World Art Dubai 2019:2019/4/3 (Wed) -6 (Sat)
2. SPECIAL COLLABORATION -Japanese Arts Meets Le Meridien Dubai Hotel -: 2019/4/11 (Thu) to 8/31 (Sat)
■Organizer: Japan Promotion Association
■Cooperation: DUBAI WORLD TRADE CENTER/ LE MERIDEN DUBAI HOTEL & CONFERENCE CENTRE
>> World Art Dubai official website
“World Art Dubai 2019” opens! Fans from all over the world are watching the fascinating Japanese art
The UAE Dubai is getting more and more attention from around the world in preparation for the 2020 Dubai Expo.
It continues to grow rapidly as a hub for the Middle East economy,”The center of the world's most dynamic marketAt “World Art Dubai,” which is held in the largest city in the UAE, many artists, gallerists, and art lovers from around the world gather every year in search of a one-of-a-kind encounter with high-quality works of art.
Japan Promotion held JAPAN ZONE, the largest booth specializing in Japanese art in the same event, and was selectedAll 25 groups of Japanese artistsbyApproximately 200 worksIt was announced.
VIPs responsible for UAE arts and culture are also visiting one after another
On the 3rd (Wednesday), the first day of the exhibition, he is a member of the UAE's royal family and serves as general director of the Dubai Intelligence Service H.H Sheikh Hasher Bin Maktoum Al MaktoumHis Highness is here.
After cutting the tape to commemorate the opening, we inspected the venue.
His Highness Sheikh Hasher also visited the Japan Zone and said, “This is a 'Japanese tradition, 'isn't it? “It's really beautiful,” she showed a cheerful smile. A valuable place of exchange was realized, such as speaking out to the exhibiting artists themselves and exchanging firm handshakes.
Other than that, the director of the Dubai Culture Fine Art DivisionKhalil Abdulwahid HassanServes as Mr. and the center director of the Sheikh Mohammed Centre for Cultural ConcernRashid Al TamimiMany important people responsible for Dubai's arts and culture, such as Mr., visited and looked enthusiastically at a wide variety of Japanese art.
Mr. Rashid is also known as a pro-Japanese person, and in addition to attracting Japanese tourists to the center, he is currently involved in business operations related to outbound inbound traffic between Japan and Dubai.
There is also a “bulk buying” trend this year! People who were moved by the “beauty of Japan”
Each of the unique works that adorn JAPAN ZONE received a lot of feedback throughout the 4-day exhibition, and passed into the hands of enthusiasts who had an encounter with a masterpiece like no other.
A hardcore Japanese art fan who sympathizes with Japanese sensibility and has visited JAPAN ZONE in the past.
“I wanted to display this work in my office and enhance the unity of the team,” she commented with a smile.
It seems that both the couple were fascinated by the delicate craftsmanship and the girl's Japanese face.
There are also women enjoying coordinating it as a fashion item.
Japanese artists who also had a strong presence at special events
At the opening party for VIP guests on the evening of 3rd (Wednesday), calligraphy artists exhibiting at JAPAN ZONE showed off their unique craftsmanship.
On a stage using a huge 3 x 5 m wall surface, they showed an elegant performance combining calligraphy and painting expressions using acrylic, and overwhelmed many spectators watching with a serious expression.
Also, workshops by exhibiting artists will be held one after another during the exhibition. Three groups of artists from JAPAN ZONE participated as lecturers.
The calligraphy workshop, which can be experienced while learning about the origin of kanji, flooded in with people who wanted to participate, which greatly exceeded the planned number. While sharpening their senses, they challenged the single letter “flower.”
Among the participants were Arab calligraphers. After the workshop, as a thank you for the guidance, the names of the artists exhibiting at JAPAN ZONE who acted as lecturers were written in Arabic calligraphy and presented as gifts, and a rich international exchange was born.
The paper cutout workshop was also crowded with many participants regardless of age or gender.
A woman who participated in the workshop and woke up to the fun of paper cutting was given a personal production kit by the artist, saying “I want them to continue taking on the challenge in the future.”
Workshops using gold leaf by Buddhist painters were also very crowded. It was a great success, with lines starting 2 hours before the start, and participants drew their own patterns on smartphone cases and photo frames by attaching gold leaf cut into various shapes to their favorite shapes.
There are also many offers that will lead to further breakthroughs into the world!
During the exhibition, not only were works sold, but many offers leading to the further success of the artists who have recently exhibited at JAPAN ZONE have also been realized.
Here are some of them!
[Invitation to Sharjah Calligraphy Event]
Calligraphy artists exhibiting at JAPAN ZONE were requested from the Calligraphy Association hosted by the Calligraphy Association to participate in the calligraphy event to be held in Sharjah as a representative of Japan.
[Publication and sale of works in a web gallery]
An offer was received from the Saudi Arabian web gallery, which collects high-quality art works from around the world and publishes and sells them, to Japanese painters exhibiting at JAPAN ZONE to sign contracts as affiliated artists.
[New business development utilizing the appeal of the work]
We received a proposal from the president of a trading company in Dubai who saw the textile works exhibited at JAPAN ZONE, that they would like to develop a new business by creating high-grade wrapping paper utilizing similar materials and techniques.
[Exhibition offers at art fairs around the world]
Throughout the four-day exhibition, many requests were received from artists exhibiting at JAPAN ZONE to exhibit at art fairs around the world, such as Mexico, Miami, Hong Kong, Shenzhen, and the Mauritius Islands.
[Publication of works in UAE art books]
I received an offer from the publisher Art Association to publish works by artists exhibiting at JAPAN ZONE in an art book that gathers the world's top art. Also known as a gift to the royal family, this book has an important meaning in the UAE art scene.
Local media and SNS are also paying attention to the activities of Japanese artists
The success of “World Art Dubai 2019” and JAPAN ZONE attracted attention from local media.
A special feature focusing on female artists will be broadcast on “Al Yum” (Alhora TV, 44:57 ~).
The appearance of female Japanese painters exhibiting at JAPAN ZONE was also featured.
＞＞Instagram “#worldartdubai」
Unique to Dubai, where Instagram excitement is said to be the best in the world, “#worldartdubai」タグの盛り上がりも必見です。
A dream co-starring in the luxury space of a first-class hotel and Japanese art has come true!
After “World Art Dubai 2019,” JAPAN TIDE will take the stage at one of Dubai's top hotels”Le Meridien Dubai Hotel & Conference Centre (Le Meridien Dubai)It was moved to”, and works by Japanese artists were exhibited and sold in the main entrance lobby of the hotel, where many people from all over the world visit every day, such as guests and diplomats who conduct business negotiations in the lounge.
What appeared in the center of the lobby were two golden objects created based on philosophical concepts. When the work was placed on the entrance stage, which functions as the face of the hotel, people's eyes were concentrated in the blink of an eye. The work seems to have brought even more glamor due to the gorgeous lobby space.
Hotel guests said, “This masterpiece with an Arab landscape as a motif is really wonderful! I think it is a work that clearly understands the thoughts and tastes of us Arabs. Praise comments have been received, such as “The next time the artist comes to the UAE, I hope they can enjoy the great outdoors of the UAE, such as deserts, and connect it to further expression.”
Aiming for a further leap forward in the Middle Eastern art market full of possibilities
The Japanese culture dissemination project JAPAN TIDE was supported by the artists who exhibited and the power of their works, and thanks to you, we were able to successfully complete the 4th year of spring.
Among the guests I met at the “World Art Dubai 2019” venue, there are people who have purchased works at JAPAN ZONE in the past,I love Japan! I look forward to JAPAN ZONE every yearThere are also many enthusiastic repeaters who say,” and it can be said that the presence of Japanese arts and culture at the same event and in the UAE is steadily increasing.
Japan Promotion will continue to develop various Japanese culture dissemination projects in the Middle East, showing even more excitement. Please stay tuned!
Related pages
＞＞Art Fairs: Arrangements to Exhibit at Overseas Art Fairs
Consultations and requests for materials regarding exhibitions and consignment sales are being accepted at any time
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◎ Address: Japan Promotion Association
◎ Address: 4th Floor, Ebina Building, 6-18-10 Jingumae, Shibuya-ku, Tokyo 150-0001
◎ Telephone: 03-5766-2450/Fax: 03-5766-2451
◎ Email: info@japanpromotion.org
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